In today’s technology-centric business environment, organizations are increasingly relying on the Internet for carrying out their marketing activity. Two different types of marketing strategies are followed on the Web. They are product-based marketing strategies and customer-based marketing strategies. The paper examines different nuances of Web-based marketing.
Researches indicate that Web site marketing is about getting people to a Web site, convincing them to buy, join, subscribe, and read more. However, the aforesaid factors lead to one conclusion: words. Words are the most important ingredient of a successful and highly interesting Web site. Hence, companies that plan...
Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when...
The Web is a powerful medium of communication. Organizations can leverage the same for their marketing activities. Web presence enables an organization to widen its reach among the target audience. The need is to define specific and concrete objectives that the Internet marketing effort would need to achieve. The paper...
Linking one web site to other web sites is a powerful marketing tool for a company. Linking creates added value for web site in that the users will return to the Web site not only for its content but also for the knowledge that will link them to other valuable...
Over the years, ‘viral marketing’ has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company’s managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an...
Research indicates that both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site. Paid Web site marketing has the advantage of driving traffic immediately to a...
The advent of the Internet on the business scene has provided organizations with an effective tool for building relationships. The Web acts as a major prime mover for an organization to further its marketing efforts. Through the Web, the organization hopes to convert prospects into loyal customers. The aforesaid endeavor...
Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies. The article provides the 11 key strategies to help one enjoy greater success on the Web. These strategies apply to any product or service. To get...
To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...
The Web is proving to be a lucrative marketing and selling channel for the direct marketing community. Online direct marketers expect a doubling in Web-based sales in 1999 over 1998 and another 67 percent increase in 2000. Most of this optimistic group is profitable today and see e-commerce as their...
An effective marketing firm will integrate both the printed communications (ads, brochures, newsletters, etc.) with electronic communications (web site, e-mailers) to drive sales and increase the interest and demand for the business. Not every web site or marketing piece is effective however, and the difference often hinges on the choice...
Most people seem to approach marketing on the Web as if it were some type of daunting undertaking. They tend to forget basic marketing fundamentals, especially when it comes to promoting a desired action. However, the Web is not some imposing technological behemoth, but rather a new form of media....
From the executive summary: 'Investing in a search marketing campaign is like spending money on any other type of marketing. The costs parallel the challenges. And, everyone's challenges are different. The scope of search engine optimization and marketing is extensive in regards to application and implementation. Search marketing, also known...
The online world is still very new, and constantly evolving. Outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house. Good Web marketing is a team effort....
When it comes to web marketing, it's all about 'Conversion' - how many of site visitors can be converted into a lead or a sale. The authors suggest that companies lacking a well conceived and well implemented website conversion strategy are failing to leverage the most important marketing medium of...
Web Site Positioning also called Search Marketing or Sponsored Search is the #1 way to put products and services in front of the right person. The web site has replaced and surpassed the printed brochure as a marketing tool. Today, a web site is the premier marketing tool. It powerfully...
Consumer direct marketing has been in vogue for the past few years. Catalogue and Web marketing constitute two equal proportions of the direct marketing endeavor. However, recent trends show that the Web is finally taking significant market share from the catalogers even as online marketers' price advantage, fueled by excessive...
Article discusses that marketing a Web site is like marketing anything else. One needs to keep at it. Make sure to continue monitoring the international index sites where to list the URL to make sure that it is still listed. It is an excellent idea to establish a monthly budget...
Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in...
