BNET Business Dictionary

Business Definition for: Account

  • a business arrangement involving the exchange of money or credit in which payment is deferred, or a record maintained by a financial institution itemizing its dealings with a particular customer
  • a client of an advertising or PR agency
  • a structured record of transactions in monetary terms, kept as part of an accounting system. This may take the form of a simple list or that of entries on a credit and debit basis, maintained either manually or as a computer record.

Wiktionary Definition for: Account

  • A reckoning; computation; calculation; enumeration; a record of some reckoning; as, the Julian '''account''' of time.
  • Ex:*A beggarly '''account''' of empty boxes. - Shakespeare, ''Romeo and Juliet, V-i''
  • A registry of pecuniary transactions; a written or printed statement of business dealings or debts and credits, and also of other things subjected to a reckoning or review; as, to keep one's '''account''' at the bank.
  • A statement in general of reasons, causes, grounds, etc., explanatory of some event; as, no satisfactory '''account''' has been given of these phenomena. Hence, the word is often used simply for '''reason''', '''ground''', '''consideration''', '''motive''', etc.; as, on no '''account''', on every '''account''', on all '''accounts'''.
  • Ex:*A serious operation autopsy will be necessary before that can be done. But there are still four cartridges in the revolver. Two have been fired and two wounds inflicted, so that each bullet can be '''accounted''' for. - Doctor Watson in ''The Return of Sherlock Holmes''
  • A statement of facts or occurrences; recital of transactions; a relation or narrative; a report; a description; as, an '''account''' of a battle.
  • Ex:*A laudable '''account''' of the city of London. - Howell
  • A statement and explanation or vindication of one's conduct with reference to judgement thereon.
  • Ex:*Give an '''account''' of thy stewardship. - ''Luke 16:2''
  • An estimate or estimation; valuation; judgement.
  • Ex:*To stand high in your '''account''' - Shakespeare, ''Merchant of Venice, III-ii''
  • Importance; worth; value; advantage; profit.
  • Ex:*Men of '''account''' - Pope
  • Ex:*To turn to '''account''' - Shakespeare
  • A subscription to a service.
  • cattag transitive obsolete To reckon; to compute; to count.
  • Ex:''The motion of... the sun whereby years are '''accounted'''.'' - Sir T. Browne
  • cattag transitive rare To place to one's account; to put to the credit of; to assign; -- with '''to'''. - Clarendon
  • transitive To value, estimate, or hold in opinion; to judge or consider; to deem.
  • Ex:*'''Accounting''' that God was able to raise him up. - ''Hebrews, 11:19''
  • cattag transitive obsolete To recount; to relate. - Chaucer
  • intransitive To render or receive an account or relation of particulars; as, an officer must '''account''' with or to the treasurer for money received.
  • intransitive To render an account; to answer in judgement; -- with '''for'''; as, we must '''account''' for the use of our opportunities.
  • intransitive To give a satisfactory reason; to tell the cause of; to explain; -- with '''for'''; as, idleness '''accounts''' for poverty.
  • A loanword from English that means a subscription to an electronic service.

Additional Resources

Moving from Selling to Account Management
To succeed in key account management, sales staff need to change their role and their objective. Instead of pursuing short-term profit, they must concentrate on managing customer relationships and understanding the customer's whole business. Account managers have two important roles—account support and account development. Successful account management requires a wide...
Tags: Sales strategy, Sales force management, Sales channel, BNET Editorial, account management, sales productivity, sales force, customer relationship, sales, decision-making, team, customer satisfaction, job
Articles 2007-10-19
Is That Account Strategic?
I was chatting the other day with Sam Reese, the CEO of the giant sales training firm Miller Heiman about various selling issues. He says that one of the most persistent problems among sales organizations is the inability to recognize when a customer is strategic to their success.As Sam...
Tags: Geoffrey James, Finance, Sales, Operational Accounting, Sales Force Management, Sales Strategy, Manager, Account
Blog posts 2007-11-08
Organizing Your PPC Account For Maximum Success
There are a multitude of factors that determine success in search marketing ranging from intangibles such as advertiser quality to data driven dynamic strategy development. One can spend thousands of hours micro-managing campaigns only to realize the more work you do, the more work there is to be done. Don't...
Tags: Advertisement, Ad Group
News items 2009-09-01
Account Management - How To Manage Accounts To Maximize Sales
This paper answers the three questions. What is account management? What skills and talents are required to excel in account management? And what activities must be performed to maximize Account Management return on investment? Account management is actually a synonym for account penetration. Just because you have sold one product...
Tags: Account Management, Sales Channel, Sales Force Management, Sales
White papers 2006-01-07
At Goodman Media International, New York: Sakura Komiyama, corporate liaison, Yahoo! account, Sony Corp. of America, New York.(ADVERTISING/MARKETING/PR)(Brief Article)
At Goodman Media International, New York: SAKURA KOMIYAMA, corporate liaison, Yahoo! account, Sony Corp. of America, New York, named senior account executive; OLIVIA DUPUIS, senior account executive, ... At Goodman Media International, New York: SAKURA KOMIYAMA, corporate liaison, Yahoo! account, Sony Corp. of...
Tags: Sony Corp., Yahoo! Inc.
Research articles 2005-05-16
New ethical cash account.
Jul 21, 2006 (Ethical Investor - ABIX via COMTEX) -- Oxfam and Bendigo Bank have launched the Bendigo Oxfam Australia Cash Management Account. The account operates like a standard cash management account. Account holders have an option to forego int Jul 21, 2006 (Ethical Investor...
Tags: Bendigo Bank
Research articles 2006-07-21
Verizon Comes Clean About Employees Who Accessed Obama's Cell Phone Account
Verizon Wireless (NYSE: VZ) issued a statement today that acknowledged some of its employees accessed the personal cell phone account of President-Elect Barack Obama. President and CEO Lowell McAdam stated: "This week we learned that a number of Verizon Wireless employees have, without authorization, accessed and viewed President-Elect Barack...
Tags: Employee, Phone, Verizon Communications Inc., Cell Phone, Telecom & Utilities, Cellular Phones, Consumer Electronics, Personal Technology, Companies, Operators, Verizon, Media & Publishing, Political Content, Tricia Duryee
External links 2008-11-21
GlobalHue Defends Handling of Bermuda Account; Suggests Criticism is Racially Motivated
GlobalHue, the agency at the center of allegations that its billings on the Bermuda Tourism account were excessive, has spoken out to defend itself -- and to criticize BNET for suggesting that spending more ad money on minority interest channel TV One that it did in The New York Times...
Tags: Billing, Agency, Media, Bermuda, GlobalHue, Advertising & Promotion, Marketing, Jim Edwards
Blog posts 2009-04-20
Apple releases Mac OS X 10.6.2 with guest account bug fix
By AppleInsider StaffPublished: 04:30 PM EST Related AppleInsider articles:Apple seeds new Mac OS X 10.6.2 beta with...Apple releases DNS security update for Mac OS XApple releases Mac OSX 10.5.8 updateApple releases Mac OS X 10.5.7, Safari 3.2.3 &...Apple releases Mac OS X 10.5.6 UpdateApple's second update for Snow Leopard, Mac...
Tags: Apple Inc., Apple iPhone, Apple Macintosh, Apple Mac OS, Apple Mac OS X
News items 2009-11-09
Assessing a Profit and Loss Account
A profit and loss account (P&L) is a statement of sales income and expenditure over a specified period, and any profits or losses made. Essentially, the profit or loss is the difference between the money that comes in and the money that goes out. A P&L account does not show...
Tags: advertisement, BNET Editorial, dividend, GAAP, income, net income, net profit, P&L, payment, revenue, sales, stock, tax, Operational accounting
Articles 2007-07-05
Account Management: Art Or Science?
From the executive summary: ‘In many companies, the science of account management is neither well understood nor systematically applied. In high-performing companies, on the other hand, the science of account management is the centerpiece of the sales process. The science of account management has four key elements viz. profitability management,...
Tags: Account Management, Sales Channel, Sales Force Management, Sales
White papers 2004-08-02
Strategic Implications of a Competence-Based Management Approach to Account Management
Account management has a rich tradition starting in the early 1960's. At the same time, the concept is still ill defined and under-researched. Consequently, some basic research questions remain unanswered. This paper takes a new perspective and examines account management from a strategic competence-based point of view. It studies the...
Tags: Account Management, Competence, Sales Channel, Sales Force Management, Sales
White papers 2005-07-18
Assignment Of Savings Account
A savings account is a balance of funds maintained with a depository institution in order to accumulate money. Transfer and assign a savings account in a bank with this Assignment of Savings Account form. In this template, the party who has set up the savings account the assignor assigns and...
Tags: Savings, FreeBusinessForms.com, Financial Services
Tools & templates 2007-12-01
Wyse brews up new account, winning Stroh's Schaefer line. (Wyse Advertising Inc.) (company profile)
Wyse brews up new account, winning Stroh's Schaefer line Wyse Advertising Inc. is toasting the acquisition of its newest account, Schaefer beer, from client Stroh Brewing Co. of Detroit. It took over the account from Grey Advertising, a New York-baWyse brews up new...
Tags: brand, Hunt, Wyse Technology Inc.
Research articles 1990-03-26
JWT MEXICO WRESTS AWAY NIKE ACCOUNT
[mexico city] J. Walter Thompson Co. and media unit Total Media have won the Nike account for Mexico. JWT already handles the Nike Asia-Pacific account. According to industry sources, Nike put the account -- previously handled by McCann-Erickson Worldw[mexico city] J. Walter Thompson Co. and media unit...
Tags: Nike Inc.
Research articles 1998-06-15
Quick Hits; McCann-Erickson wins Verizon Wireless account.(Briefs)(REPRINT MANAGEMENT SERVICES)
Verizon Wireless has awarded its national advertising account to McCann-Erickson, New York, and its media planning account to Universal McCann, both part of McCann-Erickson Worldgroup owned by Interpublic Group of Cos. The total account is estimated Verizon Wireless has awarded its national advertising account to...
Tags: Verizon Communications Inc., Verizon Wireless
Research articles 2004-05-03
Man from Mars lands Kodak at Ogilvy; Grey executive leaves for new agency, account.(Brief Article)
Mike Hemingway, global director on the Mars account at Grey Advertising Worldwide in London, has joined Ogilvy & Mather in New York as worldwide account director on the $300 million international Eastman Kodak Co. account. Mike Hemingway, global director on the Mars account at...
Tags: agency, Eastman Kodak Co.
Research articles 2000-07-03
Home Account chooses 724 Solutions' LiveClips(TM) for content aggregation.
Account Aggregation Conference, WASHINGTON, DC, Sep 11, 2000 Home Account and 724 Solutions (NASDAQ: SVNX; TSE: SVN) announced today that they have entered into a strategic relationship that will enable Home Account to add account aggregation functionality to their Canopy Central full-service, Web-based financial...
Tags: 724 Solutions Inc.
Research articles 2000-09-11
Overlay Portfolio Management In A Multi-Manager Account
It has been seen that new portfolio structures are changing the rules of the investment game. Multi-Manager Separate Accounts combines the separate skills of a number of managers in a single account, providing benefits to the investor, the plan sponsor, and the manager. An effective multi-manager account requires what the...
Tags: Portfolio Management, Manager, Parametric Portfolio Associates, Taxes, Asset Management, Benefits, Free Trade, Financial Planning, Finance, Operational Planning, Business Operations, Human Resources
White papers 2003-04-01
Key Account Management: Marketing And Sales Excellence
In sales parlance, account refers to a client being managed by a sales agency. Account management involves active interactions with the customers with a view to analyze their changing tastes and preferences. The responsibilities of a key account manager include initiation of the account, setting objectives, and planning strategy. The...
Tags: Marketing, Account Management, Derby Management, Sales Strategy, Sales Force Management, Sales Channel, Sales
Presentations 2003-01-01
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