BNET Business Dictionary
Business Definition for: Ad Click Rate
Additional Resources
- Botnets Tied to Increase in Click Fraud
- A report by Click Forensics links a growing amount of click fraud to botnets. The increase in botnet-related activity follows an overall upsurge in click fraud in the third quarter of 2009. New research from Click Forensics shows botnets are playing a growing role in the spread of click fraud. Click fraud...
- News items 2009-10-22
- Google, Yahoo, Microsoft -- Rethinking Search Ad Effectiveness
- Earlier this month, I had a post on how Microsoft's Bing had an 80 percent uptick in percentage of people clicking on ads. Now there's some additional evidence that something is apparently going on in terms of search ad effectiveness, but what exactly that might be is up for question....
- Blog posts 2009-07-27
- Interview of Adam Goldberg, Co-Founder of ClearSaleing Inc.
- Last week at Search Engine Strategies in San Jose, I sat down with Adam Goldberg, the Co-Founder and Chief Innovation Officer at ClearSaleing, Inc., a technology provider of advertising analytics. Adam started ClearSaleing after working at Google for 3 years, where he started their Inside Sales organization. In our discussion,...
- News items 2009-08-17
- Using Web Analytics to Identify Possible Click Fraud
- Click fraud has recently emerged as a topic of discussion and debate regarding the potential of undermining the pay-per-click revenue model that has made Google and Yahoo the financial success that they are today. At its essence, click fraud is the willful act of clicking on a search engine sponsored...
- White papers 2005-04-05
- What's the Value of an Ad on Google's Home Page?
- Compete submits: What would you give for one day of Google eyeballs? What would it be worth to you to have one single ad running on Google’s oh so sparse and much hailed homepage? My guess, that for better or worse, many an online marketing department would be more...
- External links 2008-11-19
- ROI For Your Online Pay-Per-Click Ad Campaigns
- Use this tool to determine the ROI for your online pay-per-click campaign. By entering the amount of clicks purchased, the cost-per-click, conversion rate and average sale per customer you can determine the ROI return on investment for your pay-per-click advertising campaigns.
- Tools & templates 2008-01-01
- Where Do Online Ad Banners Actually Work?
- Over at the always enlightening Adotas, there's a nice rundown by Zephrin Lasker of what online marketing methods, you know, actually work by providing a return on investment. While ultimately recommending online primarily be used for lead generation, along the way he takes the time to stick it in...
- Blog posts 2008-05-29
- Lenovo gets stronger results with mobile ad campaign; Mobile click-throughs beat online averages.(News)
- Byline: KATE MADDOX BtoB PC maker Lenovo posted positive results with a mobile marketing campaign it used for branding. The campaign, developed by OgilvyInteractive, New York, ran for four weeks in June. It had a click-through...
- Research articles 2006-10-16
- MySpace MyAds: Booming Fast
- Michael Arrington submits: MySpace’s self service display ad product, called MyAds, officially launched on October 12, less than a month ago. Advertisers can bypass the normal sales routine, use a Flash tool to create their own display ads, and run them on a cost-per-click basis. The minimum CPC (cost...
- External links 2008-11-06
- Outsell, Inc. Ad Spending Study Shows 58% of Small Companies Rate Google Keyword Search Effective And Only 32% Rate Yahoo! Effective
- Study Also Reveals Companies' Continued Wariness of Click Fraud, Especially Among Larger Advertisers
- Research articles 2007-07-18
- Weekly Internet Ratings From Nielsen//NetRatings Data for Monday, July 12 through Sunday, July 18, 1999; Acceleration Software Ad Banner Captures 6.2% Click Rate
- NEW YORK--BUSINESS WIRE--July 22, 1999--
- Research articles 1999-07-22
- Weekly Internet Ratings From Nielsen//NetRatings; Data for Monday, August 30 through Sunday, September 5, 1999; eBay's Ad Enjoys an 18.6% Click Rate
- NEW YORK--BUSINESS WIRE--Sept. 9, 1999--
- Research articles 1999-09-09
- Group M Forms Dedicated Mobile Unit
- NEW YORK (AdAge.com) -- Around this time every year, the same industry rallying cry can be heard: This will be the year mobile marketing finally breaks out. But for WPP Group and a host of clients, 2008 finally was that year. Or at least the year mobile went from being...
- News items 2009-08-07
- Optimise your AdWords keywords using Google Analytics
- Have you ever wondered how good the return on investment is from your AdWords traffic? More importantly have you ever asked yourself how you can improve it? In today's post we're going to address these thoughts and go over how you can answer three specific questions: Which...
- News items 2009-10-19
- QUIZ: What's the Best Time to Cold Call?
- Most sales reps make cold calls when they feel like it. And that's too bad, because scientific research reveals that timing may be even more important than technique when it comes to cold calling success. This post tests your preconceptions about timing your cold calls, and then...
- Blog posts 2009-07-14
- World's Funniest Fake High Tech Ads
- It's time for your Sales Machine Friday dose of funny sales videos. Today we're paying homage to a true art-form -- the fake high tech ad. High tech companies spend billions of dollars every year hyping their products, making them excellent fodder for satire. I checked out about 100 of...
- Blog posts 2009-05-29
- Happy Birthday, Digital Advertising!
- Posted by Frank D'Angelo on 10.26.09 @ 03:49 PM Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the...
- News items 2009-10-28
- Harte Hanks, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. At this time, we are ready to begin the formal question and answer session. [Operator Instructions]. Our first question comes from Alexia Quadrani from Bear Stearns. Unidentified Analyst Hi, thanks. This is Jonathan Buckles [ph] for Alexia. A few questions on Shoppers....
- Earnings calls 2007-10-29
- YouTube Introduces InVideo Ads
- When Google bought YouTube for $1.65 billion last fall, the sale generated a huge amount of buzz, but also some head-scratching. At the time, YouTube was generating no revenue. Now that's changing. Yesterday Google announced that it's introducing ads within content videos -- a semi-transparent overlay over the bottom fifth...
- Blog posts 2007-08-22
- SourceForge, Inc. F1Q09 (Qtr End 10/31/2008) Earnings Call Transcript
- Question-and-Answer SessionWe will be conducting a question-and-answer session. Operator Instructions One moment please while we poll for questions. Our first question is from James Gilman – Cross Research. James Gilman – Cross Research A couple questions here, first on the CEO search it sounds like you...
- Earnings calls 2008-11-25
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