BNET Business Dictionary
Business Definition for: Ad Click
- see Click-through
Additional Resources
- World's Top 10 Sexy/Funny Beer Ads
- It's Friday afternoon, so we're on the cusp of happy hour. Since my blogging this week has been a lot of hard work, I'm ready for some relaxation. I thought it would be fun to look at one of the more "creative" (ahem!) segments of the advertising business. ...
- Blog posts 2009-04-24
- Should These TV Ads Be Banned?
- As the era of "brand marketing" draws to a close in the face of massive brand spam, ad agencies are getting increasingly aggressive. They want to "cut through the noise" with something edgy and exciting. Sometimes they push too far and come out with a commercial that's so off-the-wall it...
- Blog posts 2009-07-24
- World's Top 10 Funny Auto Ads
- Two Fridays ago, I posted the "World's Top 10 Sexy/Funny Beer Ads."Â Since many of you apparently enjoyed that, I thought I'd re-post some similar ads from the wild and woolly world of car advertising. In most of the world, automobile ads are some of the edgiest...
- Blog posts 2009-05-08
- OPA-comScore Study Says the Unclicked-Upon Ad Has Value
- One of the problems effecting the online advertising industry â€" in addition to a dismal economy â€" is the continued emphasis by advertisers on valuing advertising only when users click. While that methodology seems to work just fine for Google, it's potentially crippling for content sites, since people are at...
- Blog posts 2009-06-18
- Interview of Adam Goldberg, Co-Founder of ClearSaleing Inc.
- Last week at Search Engine Strategies in San Jose, I sat down with Adam Goldberg, the Co-Founder and Chief Innovation Officer at ClearSaleing, Inc., a technology provider of advertising analytics. Adam started ClearSaleing after working at Google for 3 years, where he started their Inside Sales organization. In our discussion,...
- News items 2009-08-17
- What Does Google Shuttering Its Pay Per Action Ad System Mean?
- When Google announced last week that it would shut down its Pay-Per-Action ad sales system, instead using either Conversion Optimizer or the Google Affiliate Network, there wasn't much of a stir online, and I wasn't quite sure what to make of that. After all, when the service...
- Blog posts 2008-07-11
- Botnets Tied to Increase in Click Fraud
- A report by Click Forensics links a growing amount of click fraud to botnets. The increase in botnet-related activity follows an overall upsurge in click fraud in the third quarter of 2009. New research from Click Forensics shows botnets are playing a growing role in the spread of click fraud. Click fraud...
- News items 2009-10-22
- Google, Yahoo, Microsoft -- Rethinking Search Ad Effectiveness
- Earlier this month, I had a post on how Microsoft's Bing had an 80 percent uptick in percentage of people clicking on ads. Now there's some additional evidence that something is apparently going on in terms of search ad effectiveness, but what exactly that might be is up for question....
- Blog posts 2009-07-27
- Firm Sees Potential For 'Double-Digit' Increase In Search Ad Spending This Quarter
- The search-ad market is on the way up again. Search engine marketing firm Efficient Frontier says it now sees “potential” for “double-digit” quarter-over-quarter and year-over-year sales growth during the remainder of the year; in July, it had said that while the market had largely stabilized, it didn’t expect much...
- External links 2009-10-12
- Interview: About.com's Cella Irvine On The Site's New Ad-Sales Approach
- If Cella Irvine had her way, she probably would have picked a different year to take over the CEO seat at the About Group. Like most media properties, About.com has been hit by a declining display market and a disastrous economy. About’s string of healthy revenue growth has, in...
- External links 2009-08-25
- $3 Million In Click Fraud Over Two Weeks? Just The Beginning [Click Fraud]
- Copy this whole post to another site A recently disbanded click fraud ring in China racked up $3 million worth of clicks in two weeks. $3 million that we're aware of. Just how detectable is this whole business of racking up fraudulent ad revenue clicks? That intricate mess of lines...
- News items 2009-10-08
- Microsoft to replace Works with ad-supported 'Office Starter 2010'
- By Scott M. Fulton, III , Betanews In a bold new experiment for distributing Office that, quite surprisingly, does not involve Office Web Apps, Microsoft announced this afternoon its plans to let OEMs pre-install the full Office 2010 on new...
- News items 2009-10-08
- Create an Ad-Hoc Network with Windows Vista
- A couple weeks ago I wrote about WiPeer, a free utility that lets you create ad-hoc wireless networks between nearby notebooks. Turns out Windows Vista has the same capability baked right in. Here's how to set up such a network: Click Start > Connect To. Click Set up a connection or network. Click...
- Blog posts 2007-06-18
- AOL Ad Does Great Job of Steering People Away from Mashable
- Now that we have all woken up to the fact that AOL is a major provider of online content, it was interesting to see the banner ad pictured here on Mashable last night, detailing some of the content that was on AOL.com as of 10:13 p.m. EST. It's an interesting...
- Blog posts 2009-09-17
- Cablevision Unveils New Interactive Ad Format
- NEW YORK (AdAge.com) -- In a glimpse of what TV advertising might look like in the not-too-distant future, Cablevision Systems has unveiled a new interactive commercial that allows TV viewers to click the remote control in order to request a coupon, sample or other takeaway from the marketer whose ad...
- News items 2009-10-21
- Announcing View-through conversion reporting on the Google Content Network
- Earlier this year, we mentioned our plans to improve the measurement of conversions for display advertising campaigns on the Google Content Network. Today, to help you better measure the value of your display advertising campaigns, we're announcing a new feature called View-through conversion reporting on the...
- News items 2009-10-18
- Google Busts Out a New Ad Trick
- We're all familiar with John Wanamaker's famous lament: "I know half of all my advertising dollars are wasted, but I don't know which half." The problem is that it's nearly impossible to know which advertising agencies, channels, or individual ads are responsible for stimulating revenue. But Google's new ad program...
- Blog posts 2007-03-21
- New ad plan to monetise Google News
- Google is rolling out ads on European press agency stories in a step that could anger traditional publishers and draw online ad revenues away from newspapers. The move comes just weeks after Google introduced paid search results as part of...
- Articles 2009-03-17
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Pay-Per-Click: An Ad For All Seasons
- Special events and holidays can be a make-or-break time for pay-per-click advertisers, but with careful planning and implementation you can make hay, and a lot of it. This paper explains few points for pay-per-click advertisers: adjust keyword strategies; focus on your ad copy; think about your landing pages; don't just...
- White papers 2007-10-23
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