BNET Business Dictionary
Business Definition for: Adspend
Additional Resources
- Mobile Search Adspend to Reach $2bn by 2013, Representing More Than 34% of Total Mobile Advertising Spend, According to Juniper Research
- Annual adspend on mobile search will reach $445m in 2008 -- representing more than 34% of total mobile adspend -- before rising to more than $2bn by 2013. In two new reports, Juniper Research has highlighted the key role of mobile search applications and services within the mobile advertising...
- Research articles 2008-05-21
- Annual Mobile Adspend to Pass $1 Billion in 2008, With Mobile TV to Drive Revenues to Almost $7.6 Billion by 2013, According to Juniper Research
- Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will exceed $1 billion for the first time in 2008, reaching $1.3 billion by...
- Research articles 2008-04-15
- Computer adspend grows as UK advertising tops GBP8bn mark.
- M2 PRESSWIRE-27 February 2001-CIA: Computer adspend grows as UK advertising tops GBP8bn mark C1994-2001 M2 COMMUNICATIONS LTD RDATE:27022001 New figures released today by CIA MediaLab - the research arm of media company CIA UK - show that advertising spend in the...
- Research articles 2001-02-27
- World Wide Web spins gold.(Jupiter Communications report on World Wide Web advertising revenue for third quarter 1996)(Brief Article)
- World Wide Web ad revenue grew to $66 million in the third quarter, a 43% increase over the previous quarter, according to the AdSpend data report from Jupiter Communications. That puts estimated Web ad revenue at $138 million by AdSpend's mo...
- Research articles 1996-12-02
- Gawker's Denton Sweats Over Decline in Web Ad Revenues
- Gawker Media's Nick Denton has made a horrible prediction regarding internet adspend for the next year: He thinks it will not be immune to the recession and companies like his should start cutting expenses now. You can tell Nick is truly nervous about the economy because of how sweaty he...
- Blog posts 2008-11-12
- COVER STORY : The Search Goes On ; Online search is becoming a major part of both advertising and consumer experience but local marketers appear to be lagging behind.
- Figures compiled by the IAB Internet Advertising Bureau in conjunction with PricewaterhouseCoopers provide a more accurate picture of online adspend than we've ever had before. And they show search and directories making up nearly a quarter of online spending, at $31.81 million for the whole year. Search showed growth, even...
- Research articles 2008-04-01
- Analysis: Apple Ads More Effective Than Microsoft's
- Todd Bishop has crunched the numbers and found that Apple's advertising success over the last year has paid off. It is Microsoft -- square, stuffy, clunky Microsoft -- that actually has the least efficient advertising of the pair. Apple spends much less in advertising (and therefore starts with an advantage...
- Blog posts 2008-11-23
- Advertising's Black Thursday: Layoffs, Spend Cuts, Hiring Freezes and Client Collapses Bedevil the Biz
- It will be a cold Xmas and a dark New Year for ad agency folks, as network chiefs, clients and analysts spent most of this week either firming up plans for job cuts or revising downward their already grim predictions for adspend in 2009. Even freelancers felt the chill, as...
- Blog posts 2008-12-18
- Insomnia and Antidepressant Sales Give Lie to DTC Myths
- Direct-to-consumer drug advertising has almost no relationship with consumer demand for prescriptions. That is one interpretation of a story in Ad Age showing that scrips for insomnia pills (such as Sanofi-Aventis's Ambien CR) and antidepressants (such as Eli Lilly's Cymbalta) are up, even though advertising in both those categories is...
- Blog posts 2009-03-05
- Asia's television industry is talking about ... strong Thai TV adspend forecasts.(in the news)(Brief Article)
- Thailand's TV advertising spending is set to remain strong to end 2003. Merrill Lynch Phatra Securities analysts report TV spend rising 14.3 percent in the first half to Bht20.5 billion/US$500 million from Bht18 billion/US$439 million over the same Thailand's TV advertising spending is set...
- Research articles 2003-10-01
- Publicis Acquires South Korean Digital Ad Firm
- French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
- Blog posts 2008-07-22
- GlaxoSmithKline Bets Solzira Can Win Where Requip Failed
- GlaxoSmithKline's announcement yesterday that it is submitting a new drug application for Solzira to the FDA for the treatment of Restless Legs Syndrome raises a question: What was wrong with its old treatment for RLS, Requip, launched only in 2005? The short answer is that it was...
- Blog posts 2008-09-17
- Avoiding the bland trap during times of recession: The worst thing a brand can do is to scrimp on the quality of its products during a recession. Even cutting back on adspend is preferable, argues Sean Brierley. (Communications).
- On the first day back from my holiday last week I found that one of my manager colleagues had Tipp-Exed his initials on a wooden coat hanger. His number two had a plastic coat hanger with his full name Sellotaped to the top. An anthropologist might suggest that...
- Research articles 2002-10-24
- TOOLS : Take No Prisoners
- So what about this Internet thing? Seems to be an increasingly popular place to run ads ... ignore it at your peril and all that. The Online Publishers Group has reinvented itself as the much- sexier sounding Interactive Advertising Bureau at a time when online adspend is rocketing...
- Research articles 2007-03-01
- INTERACTIVE BYTES : Online advertising for the Masses
- Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not. Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...
- Research articles 2008-05-01
- Q3: As Traditional Ad Economy Sinks, Web Ads Still in Growth Mode
- More evidence is emerging that the online advertising economy is separating from the traditional ad economy. Numbers out for Q3 adspend in both the U.S. and the U.K. show total ad expenditure declining, but spend on the web still increasing albeit modestly. The IAB reported: Internet advertising revenues reached...
- Blog posts 2008-11-24
- WPP's Sorrell and Publicis' Levy in "Gossip Girl"-Style Rivalry, Sez Bloomberg
- WPP chief Martin Sorrell and Publicis boss Maurice Levy are the subject of a recently published "analysis" by Bloomberg's Kristen Schweizer, but reading between the lines it seems like the story is really an excuse to dish -- or manufacture -- a catfight between the two ad agency network honchos....
- Blog posts 2008-12-04
- WPP's Sorrell Confirms Layoffs; Jobs in "Mature Parts" to Be Cut
- WPP chief Martin Sorrell confirmed there will be layoffs in his agencies soon. Speaking at the UBS Global Media and Communications Conference, Sorrell listed all the usual reasons: weakening economy, reduced adspend, and the collapse of the big western car companies. While layoffs are likely to occur...
- Blog posts 2008-12-11
- Is WPP at Risk of Breaching Its Debt Obligations?
- George Parker recently suggested that WPP was at risk of screwing up its debt obligations: "Reports out of Europe suggest that WPP could breach its debt covenants in the first half of next year if the ad environment continues to worsen," he said. The reason, Parker argued, is that the...
- Blog posts 2008-12-13
- With Second Dell Client Gone, Enfatico Must Prove Itself in 2009 -- Cheaply
- Dell laid off Mark Jarvis, the company's chief marketing officer, raising questions about Enfatico's relationship with the client. Jarvis was a supporter of the agency, and the second client-exec-supporter of Enfatico's to go. Back in November, vp marketing Casey Jones lost his job. He was the "creator" of Enfatico, the...
- Blog posts 2008-12-31
