BNET Business Dictionary
Business Definition for: Advertising Agency
- an organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform other marketing functions, including market research and consulting.
Additional Resources
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Advertising Agency Agreement
- This Advertising Agency Agreement ("Agreement") is made and effective this [Date], by and between [Advertiser] ("Advertiser") and [Agency] ("Agency"). Agency is in the business of providing advertising agency services for a fee. Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services,...
- Tools & templates 2007-09-06
- JBR McCann AS selected Statoil's main advertising agency in Norway
- NORDIC BUSINESS REPORT-14 March 2003-JBR McCann AS selected Statoil's main advertising agency in NorwayC1994-2003 M2 COMMUNICATIONS LTD http://www.m2.com The Norwegian oil company Statoil ASA said today (14 March) that it had appointed the advertising agency JBR McCann AS as the main supplier of advertising agency services to its Norwegian...
- Research articles 2003-03-14
- Boston's Largest Advertising Agency to Buy New York Agency. (Originated from The Boston Globe)
- Aug. 9--In a deal that would signficantly expand what is already Boston's largest advertising agency, Arnold Fortuna Lawner & Cabot yesterday said it planned to buy a New York agency that would bring it about $80 million in McDonald's billings. Aug. 9--In a deal that would...
- Research articles 1994-08-08
- Chili's to Search for New Advertising Agency
- FOOD AND BEVERAGE CLOSE-UP-25 April 2007-Chili's to Search for New Advertising AgencyC2007 - CloseUpMedia - newsdesk@closeupmedia.com Chili's Grill & Bar has announced it will commence a search for a new advertising agency. Chili noted that the company and its long standing agency, Austin-based GSD&M, teamed up for many...
- Research articles 2007-04-25
- Dodgers Select Wongdoody As Advertising Agency For 2000 Season
- The Los Angeles Dodgers announced today they have selected advertising agency WongDoody as the club's general market agency of record for the 2000 season, according to Dodgers' Executive Vice President and Chief Marketing Officer Kris Rone.WongDoody, which is the first advertising agency hired by the...
- Research articles 1970-01-01
- Loss of Chrysler Account, CEO Could Doom Detroit-Area Advertising Agency.(Knight Ridder/Tribune Business News)
- Nov. 10--FCB Detroit lost the battle for Chrysler Group's global advertising account to longtime rival BBDO Worldwide, and now the Southfield advertising agency could lose the war. Nov. 10--FCB Detroit lost the battle for Chrysler Group's global advertising account to longtime rival BBDO Worldwide,...
- Research articles 2000-11-09
- Toyota announces partnership with black advertising agency, Burrell Communications Group
- Toyota Motor Sales, USA TMS recently announced the selection of Burrell Communications Group as its first-ever national Black advertising agency. Burrell joins Saatchi & Saatchi, Oasis, and Hispanic agency, Conill Advertising, in providing TMS with a wide range of advertising expertise. James Press, executive vice president and COO,...
- Research articles 2001-12-10
- E. Morris Communications Named Advertising Agency Of The Year At Public Relations Advertising Marketing Excellence Awards
- E. Morris Communications EMC, capping off a year of unprecedented growth due to a host of savvy advertising and promotional campaigns, captured double honors at the Public Relations Advertising Marketing Excellence Awards PRAME, including Advertising Agency of the Year and Best Television Advertisement. Agency Chairman and Founder Eugene Morris...
- Research articles 2000-05-08
- Apple Computer and Advertising Agency Part Ways.(Originated from San Jose Mercury News, Calif.)
- Jun. 27--Apple Computer Inc. parted company Thursday with BBDO West, its advertising agency of 11 years and creator of such campaigns as "the power to be your best," when the agency objected to competing for the account. Jun. 27--Apple Computer Inc....
- Research articles 1997-06-27
- DELTA AIR LINES: Delta Air Lines selects Leo Burnett as as global advertising agency.
- M2 PRESSWIRE-10 September 1999-DELTA AIR LINES: Delta Air Lines selects Leo Burnett as global advertising agency C1994-99 M2 COMMUNICATIONS LTD RDATE:090999 Atlanta, GA -- Following a six-week competitive review, Delta Air Lines has named Leo Burnett as its new global advertising...
- Research articles 1999-09-10
- The Wall Street Journal Taps Advertising Agency Berlin Cameron/Red Cell; Agency Will Create Advertising for the Launch of the Journal's Weekend Edition in September
- NEW YORK -- The Wall Street Journal, the world's leading business publication, today announced that it has hired advertising agency Berlin Cameron/Red Cell, a WPP company, to create advertising to support the launch of the Journal's Weekend Edition, scheduled for Sept. 17, 2005. Billings weren't disclosed.
- Research articles 2005-02-18
- Denny's appoints Lowe & Partner/SMS as new national advertising agency
- SPARTANBURG, S.C.--BUSINESS WIRE--Nov. 3, 1995--Denny's has selected Lowe & Partners/SMS as the new creative advertising agency of record for the national chain of family restaurants.The New York-based agency will be responsible for the creative development and production of advertising and in-store merchandising for Denny's more than 1,500 company and franchise...
- Research articles 1995-11-03
- Euro RSCG Worldwide is the Largest Global Advertising Agency.
- NEW YORK, November 30 /PRNewswire/ -- - Findings in Advertising Age Annual Report Reveal That New Business Wins Across the Global Network Have Propelled the Agency To Top Spot Euro RSCG Worldwide today is the largest global advertising agency, measured by...
- Research articles 2006-11-30
- Union Green's Mission: to Become Earth's "Friendliest" Advertising Agency
- New York-based brand and advertising agency, Union, announced today the launch of Union Green, a new agency that will define, create and execute environmentally friendly advertising campaigns for eco-conscious clients. Union Green combines years of expert brand development and creative services drawn from initiatives to reduce the carbon footprint...
- Research articles 2008-03-26
- Hiring An Advertising Agency For Your Small Business
- "This case study defines about the case of the company that hire an advertising agency. These agency build greater awareness of our innovative product, our marketing staff took a fresh look at the sales forecast and developed a lead generation program. It called for a combination of public relations,...
- Case studies 2002-01-01
- Chase Selects Advertising Agency mcgarrybowen
- NEW YORK -- Chase, a division of JPMorgan Chase & Co. (NYSE:JPM), announced today that it has selected advertising agency mcgarrybowen to serve as its agency of record for its U.S. retail and credit card businesses. The agency will help Chase develop its brand image and translate that into a...
- Research articles 2004-09-02
- YellowPages.com Selects GSD&M; Advertising Agency Selected for New Internet Yellow Pages Joint Venture
- PASADENA, Calif. -- YellowPages.com LLC has selected GSD&M as its new advertising agency following a thorough agency review. This will be the first ad agency of record for the new company, which is an Internet Yellow Pages joint venture of SBC Yellow Pages and BellSouth Advertising and Publishing Corp. ...
- Research articles 2005-08-25
