BNET Business Dictionary
Business Definition for: Advertising Campaign
- a planned program using advertising aimed at a particular target market or audience over a defined period of time for the purpose of increasing sales or raising awareness of a product or service
Additional Resources
- PhotoWorks Begins $8 Million Advertising Campaign; Ad Campaign is Part of Aggressive Customer Acquisition Strategy in Emerging Online Photo Services Market
- Business Editors SEATTLE--BUSINESS WIRE--May 8, 2000 PhotoWorks (NasdaqNM:FOTO), the leading online service for sharing, printing and storing photos, will begin an $8 million television and print advertising campaign designed by the Seattle office of Bozell Worldwide today, part of a major marketing campaign which combines television and print...
- Research articles 2000-05-08
- Go's $25M campaign.(Go Network advertising campaign)(Brief Article)
- Disney/ABC kicked off a $25 million advertising campaign to push its online Go Network across the ABC Network and several cable outlets in prime time last week. The aim is to turn viewers into Go users in a three-month campaign with...
- Research articles 1999-05-31
- Calif. agents blast ad campaign. (Insurance Information Institute advertising campaign)
- Calif. Agents Blast Ad Campaign The Independent Insurance Agents and Brokers of California has criticized a nationwide advertising campaign to improve the image of the property and casualty insurance industry, saying it is based on "flawed, eveCalif. Agents Blast Ad Campaign ...
- Research articles 1989-07-24
- MetLife Reinvents Its Identity With Launch of Ad Campaign.($25 million advertising campaign )(Brief Article)
- MetLife Inc.'s new $25 million advertising campaign focuses on the largest life/health company being financial advisers rather than life insurers. MetLife intends to redefine its brand identity with a campaign that it describes as a "celebration MetLife Inc.'s new $25 million advertising campaign focuses on ...
- Research articles 2001-06-01
- Apple Fans Respond To The "Droid Does" Advertising Campaign
- The Motorola Droid advertising campaign is in full swing, and I'm sure by now you've seen the commercials, if not you can see the commercial below. Basically, the campaign is all about taking digs at the iPhone while showing Motorola's support for the Android OS.If you're un-familiar with the Droid,...
- News items 2009-10-22
- Brazil: IBM launches advertising campaign.
- IBM will launch next Wednesday a new advertising campaign in Brazil aimed at explaining general aspects of the servers. The campaign was created by Ogilvy & Mather and will not be broadcasted in any other Latin American country. According to IBM...
- Research articles 1999-10-05
- Delta Launches Advertising Campaign to Support Updated Look and Reinvigorated Customer Experience; New "Change" campaign draws on Delta's strong heritage of customer service and innovation and reflects the airline's commitment to completely chan
- M2 PRESSWIRE-7 May 2007-Delta-Air: Delta Launches Advertising Campaign to Support Updated Look and Reinvigorated Customer Experience; New "Change" campaign draws on Delta's strong heritage of customer service and innovation and reflects the airline's commitment to completely change the travel experienceC1994-2007 M2 COMMUNICATIONS LTD ...
- Research articles 2007-05-07
- American Airlines launches new advertising campaign; Campaign depicts dedication, loyalty and commitment.
- M2 PRESSWIRE-13 February 2002-American Airlines: American Airlines launches new advertising campaign; Campaign depicts dedication, loyalty and commitment C1994-2002 M2 COMMUNICATIONS LTD RDATE:13022002 FORT WORTH, Texas -- American Airlines newest advertising campaign features American employees capturing the spirit, professionalism...
- Research articles 2002-02-13
- NFL stars join DirecTV 'Sunday' blitz. (Marketing & Advertising).(National Football League, advertising campaign)(Brief Article)
- DirecTV Inc. next Sunday (Aug. 4) plans to kick off its annual "NFL Sunday Ticket" promotion with a national advertising campaign that features four National Football League stars. In new TV spots that feature the recurring "Dan DirecTV Inc....
- Research articles 2002-07-29
- ELECTRONIC DATA SYSTEMS CORP - Statement re: EDS Advertising Campaign.
- EDS Advertising Campaign Showcases Company as 'World's Business Ally' Ads feature marquee clients and tagline 'Behind success there's EDS' PLANO, Texas, April 1 -- EDS today launched a unique, client-centered global advertising campa ...
- Research articles 2008-04-01
- John Hancock Financial.(ADVERTISING)(advertising campaign)(Brief article)
- JOHN HANCOCK FINANCIAL is targeting baby boomers with a new, $25 million to $35 million advertising campaign that it says shifts the focus from fear to the investment products boomers need for a financially secure retirement. It's the first new brand JOHN HANCOCK FINANCIAL is targeting...
- Research articles 2006-11-01
- First Pet Life to Launch Television Advertising Campaign Announces the OTC Report
- The OTC Report recommends First Pet Life (OTC: FPLF), which announced today that the company will be launching a nationwide television advertising campaign in the next month. The campaign will be focused on creating public awareness about First Pet Life and the pet insurance services the company will be offering...
- Research articles 2005-10-17
- First Pet Life to Begin Television Advertising Campaign Announces the OTC Report
- The OTC Report recommends First Pet Life (OTC: FPLF), which announced today that the company will be launching a nationwide television advertising campaign in the next month. The campaign will be focused on creating public awareness about First Pet Life and the pet insurance services the company will be offering...
- Research articles 2005-10-17
- DoD launches advertising campaign to reconnect Americans to the military.
- M2 PRESSWIRE-25 June 2003-US DOD: DoD launches advertising campaign to reconnect Americans to the militaryC1994-2003 M2 COMMUNICATIONS LTD RDATE:06242003 Under Secretary of Defense for Personnel and Readiness David S.C. Chu today announced the launch of a new advertising campaign designed to ...
- Research articles 2003-06-25
- American Airlines launches Chicago advertising campaign; Ads focus on American's extensive international flight schedule.
- M2 PRESSWIRE-14 September 2006-American Airlines: American Airlines launches Chicago advertising campaign; Ads focus on American's extensive international flight scheduleC1994-2006 M2 COMMUNICATIONS LTD RDATE:13092006 CHICAGO - American Airlines, the world's largest airline, today is launching an aggressive advertising campaign that will...
- Research articles 2006-09-14
- American Airlines launches New York advertising campaign; Ads focus on American's extensive international flight schedule.
- M2 PRESSWIRE-14 September 2006-American Airlines: American Airlines launches New York advertising campaign; Ads focus on American's extensive international flight scheduleC1994-2006 M2 COMMUNICATIONS LTD RDATE:13092006 NEW YORK - American Airlines, the world's largest airline, today is launching a new advertising campaign...
- Research articles 2006-09-14
- Delta Air Lines invites Atlanta travelers to spend more time at home in new advertising campaign.
- M2 PRESSWIRE-12 May 2003-DELTA AIR LINES: Delta Air Lines invites Atlanta travelers to spend more time at home in new advertising campaignC1994-2003 M2 COMMUNICATIONS LTD RDATE:05122003 ATLANTA -- Delta Air Lines (NYSE: DAL) has unveiled a new advertising campaign promoting the...
- Research articles 2003-05-12
- NASDAQ-AMEX: Nasdaq launches new British television ad advertising campaign.
- M2 PRESSWIRE-9 September 1999-NASDAQ-AMEX: Nasdaq launches new British television advertising campaign C1994-99 M2 COMMUNICATIONS LTD RDATE:310899 London -- The Nasdaq Stock Market today announced the launch of a new multi-million pound UK television advertising campaign that is due to run from...
- Research articles 1999-09-09
- Quick Hits; ABM launches $3M advertising campaign.(Briefs)
- American Business Media this week is launching a $3 million print and online advertising campaign. Ads will appear in Advertising Age, Adweek, Brandweek, BtoB, Chief Executive, Mediaweek and The Wall Street Journal. Each of the three ads in the campaign features an anonymous executive uttering a...
- Research articles 2003-09-15
- Newstream.com Digest: Private Space Mission Auctioned on eBay, Company Names `Chief Common Sense Officer,' Allstate Launches New Advertising Campaign
- Business Editors NEW YORK--BUSINESS WIRE--Nov. 11, 2003 and Other Free Multimedia Content for Journalists -------------------------------------------------- Allstate Launches New Advertising Campaign Featuring '24' Actor Dennis Haysbert Allstate Insurance Company is taking a stand on behalf of its customers in a new national advertising campaign launching today....
- Research articles 2003-11-11
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