BNET Business Dictionary
Business Definition for: Advertising Expenditure
- the amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie theaters, and outdoor advertising. Expenditure can show the total spending nationally, by sector, or by type and size of company, or may relate to one company's spend on advertising, including the proportion spent on its specific brands.
- Also known as Adspend
Additional Resources
- Advertising Budgets Escape The Knife
- In times of recession, organizations avoid the expenditure on unnecessary and non-clear business activities. Advertising is a marketing activity for which it is very difficult to predict accurate results. Therefore, an organization is always unclear about the outcome of its advertising efforts. It is imperative for the organization to put...
- White papers 2002-02-01
- How To Tell If An Advertisement Costs Too Much
- Most marketers often fear about the money they would require for advertising. It has been observed that most marketers are worried about the expenditure incurred in advertising a product, rather than the returns it will bring to them. All individuals think on a different note. But, the real catch lies...
- White papers 2003-01-01
- Advertising, Brand Loyalty and Pricing
- The author constructs a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices. Despite ex-ante symmetry, at equilibrium, there is one firm which chooses a lower...
- White papers 2005-11-01
- The Effects of Banner Advertising on Consumer Inter-Purchase Times and Expenditures in Digital Environments
- One of the major advances of the digital economy is the facilitation of building and managing individual customer relationships. A fundamental aspect of this relationship is customer retention (i.e., repeat purchasing). In this study, it focuses on the use of banner advertising for customer retention and shopping expenditure. Using a...
- White papers 2002-06-01
- Advertising, Intangible Assets, And Unpriced Entertainment
- This paper explains two aspects of advertising: its role in supporting entertainment and news, and its role as an investment. The author argues that in both roles advertising's contribution to output is being under measured in the national income accounts. In some cases one unit of nominal advertising input should...
- White papers 2005-05-01
- Advertising Tracking
- The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade,...
- White papers 2005-08-02
- Public Expenditure Management And Accountability: Evolution And Current Status Of World Bank Work
- The paper invokes the elaboration of public expenditure, poverty reduction, economic management, country strategies, expenditure analysis, economic policy, governance, and lending. The paper enlightens the scope, depth of public expenditure work in the bank has grown significantly over the past five years, as more institutionally complex issues of budget systems,...
- White papers 2001-04-18
- How Much to Spend on Advertising (and How to Spend It Wisely)
- The first thing a person should do when budgeting for advertising expenditure is to attempt to work out what a customer is worth, over the period of time that they remain loyal. This concept is called Customer Lifetime Value CLV. The simplest method is to take the sales turnover, divide...
- White papers
- Types of Advertising: How to Test Your Advertising
- The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must...
- White papers
- The Advertising Advantage
- From the executive summary: ‘The success of corporate advertising campaign hinges on several crucial variables. Good advertising can make a marginal year a bit better, and great advertising can take a particular business to the limits of success. Advertising is far removed from the certainties of science; however, there are...
- White papers 2003-01-01
- Visa Commercial Consumption Expenditure Index
- As part of its commitment to help Visa Member financial institutions better serve their commercial customers, Visa Commercial Solutions and an internal team of Visa research and economic experts have developed a financial metric that standardizes how business and government spending is monitored within the United States. This metric, the...
- White papers 2005-03-01
- Local Advertising on the Internet
- While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
- White papers 2006-03-10
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising IPA, the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Demystifying Advertising Investments
- Advertising is the process of evolving and disseminating product-related information among the target audience. Since there is no method of gauging the advertising results before hand, making advertising investment is dicey. However, organizations can maximize financial returns from advertising by adopting a value-based approach to advertising investment. The paper examines...
- White papers 2001-12-01
- Special Features of Mobile Advertising and Their Utilization
- This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...
- White papers 2003-12-02
- The Effects Of Direct-To-Consumer Advertising In The Prescription Drug Markets
- The year of 1997 witnessed an important change in direct-to-consumer DTC advertising of prescription drugs. For the first time, the Food and Drug Administration FDA permitted brand-specific DTC ads on TV without a "brief summary" of comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in...
- White papers 2002-12-05
- Advertising In A Nutshell
- The main purpose of advertising is to attract customers and maximize profits. Experts suggest that every company should focus on best prospects. The process calls for formulating and implementing an effective advertising plan. Most effective advertisements focus on customer needs or wants. In addition, the tactics one uses in advertising...
- White papers 2003-01-01
- Health Insurance and the Poor in Low Income Countries
- In most poor and middle-income countries - even the most aid dependent - by far the biggest source of finance in the health sector is out of pocket expenditure, and the poor in many of these countries spend much more than the rich as a percentage of household income on...
- White papers 2004-02-03
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- How To Test Your Advertising
- From the executive summary: ‘Advertising must be an investment not an expense. In simple terms advertising has to not only pay for itself but also make a profit for business just like a good stock or mutual fund.’ The process calls for evaluating advertising. Sound evaluation techniques help in measuring...
- White papers 2003-01-01
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