BNET Business Dictionary
Business Definition for: Advertising Expenditure
- the amount spent by an organization on advertising, usually per year. Advertising expenditure is analyzed by breaking it down into the main advertising channels used by companies, such as newspapers, magazines, television, radio, movie theaters, and outdoor advertising. Expenditure can show the total spending nationally, by sector, or by type and size of company, or may relate to one company's spend on advertising, including the proportion spent on its specific brands.
- Also known as Adspend
Additional Resources
- CHINA: DOUBLECLICK TO RECEIVE 10-20 PERCENT OF CHINA'S ON-LINE ADVERTISING EXPENDITURE.
- According to Shanghai Daily, the world's largest on-line advertising company, DoubleClick, is expected to receive 10-20 percent of China's advertising expenditure in 2001. Optimism surrounding China's entry into the WTO has formed, as this move is .. According to Shanghai Daily, the world's largest on-line ...
- Research articles 2000-11-30
- Advertising expenditure last year up 2.6pc to RM3.16b, BUSINESS TIMES
- Business Times Malaysia 02-15-2002 TOTAL advertising expenditure AdEx last year grew by 2.6 per cent to RM3.16 billion from the amount in 2000, according to AC Nielsen. The total AdEx for last year slightly exceeded AC Nielsen's forecast ...
- Research articles 2002-02-15
- GM: General Motors increases advertising expenditure wi with BET by greater than 50%.
- M2 PRESSWIRE-27 September 1999-GM: General Motors increases advertising expenditure with BET by greater than 50 C1994-99 M2 COMMUNICATIONS LTD RDATE:240999 * Partnership Includes Unprecedented Cross-Media Opportunities DETROIT -- General Motors and BET Holdings, Inc. announced today they have...
- Research articles 1999-09-27
- The Lion City's Share.(Singapore's television advertising)(Industry Overview)(Statistical Data Included)
- Singapore is one of the few markets where TV advertising fairs worse than its print rival. But with the dotcom explosion, both sectors have made significant gains This year's first quarterly ACNielsen advertising expenditure report shows a qu ...
- Research articles 2000-05-01
- Grow forth & multiply: Hong Kong's advertising revenue in 2003 was between 5% and 10% up on 2002, depending on who's counting--and expectations are that growth this year could top 11%. Janine Dolphin looks at the latest reports.(Hong Kong data)
- Hong Kong's total advertising expenditure for 2004 is set to grow by approximately 11% when compared with 2003.41% of advertisers plan to increase their advertising budgets going forward, according to a new survey. The survey was initiated by The H Hong Kong's total advertising...
- Research articles 2004-03-01
- The Effects Of Direct-To-Consumer Advertising In The Prescription Drug Markets
- The year of 1997 witnessed an important change in direct-to-consumer DTC advertising of prescription drugs. For the first time, the Food and Drug Administration FDA permitted brand-specific DTC ads on TV without a "brief summary" of comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in...
- White papers 2002-12-05
- Advertising, Brand Loyalty and Pricing
- The author constructs a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices. Despite ex-ante symmetry, at equilibrium, there is one firm which chooses a lower...
- White papers 2005-11-01
- Advertising, Intangible Assets, And Unpriced Entertainment
- This paper explains two aspects of advertising: its role in supporting entertainment and news, and its role as an investment. The author argues that in both roles advertising's contribution to output is being under measured in the national income accounts. In some cases one unit of nominal advertising input should...
- White papers 2005-05-01
- Us Online Advertising Figures Approach $2bn
- Internet advertising expenditure in the US during 1998 looks set to approach $2bn, according to quarterly reports conducted by the New Media Group of PricewaterhouseCoopers on behalf of the Internet Advertising Bureau IAB, an association of over 300 companies involved in the sales of online advertising....
- Research articles 1999-02-12
- Advertising spending by airlines begins to climb again.
- May 13, 2002 The Asian Wall Street Journal ABIX via COMTEX -- A number of airlines are increasing their advertising in the Asian region in 2002. A director for media buying at Universal McCann, Victoria Henderson, says that close to no airline advertising took...
- Research articles 2002-05-17
- INTERACTIVE BYTES : Online advertising for the Masses
- Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not. Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...
- Research articles 2008-05-01
- $200 million Windows ad push. (Microsoft Corp.'s advertising expenditure for launch of Windows 95 operating system)(Brief Article)
- Besides paying the Rolling Stones a reported $4 million-S12 million to use the rock group's song "Start Me Up" in Windows '95 TV spots, Microsoft reportedly will spend some $200 million in marketing and advertising to roll out its new compu Besides paying the Rolling Stones...
- Research articles 1995-08-28
- Nielsen Media Research International , a unit of VNU, has acquired BBC De Media en Reclame Bank B.V. , an advertising intelligence company
- Nielsen Media Research International New York, a unit of VNU, has acquired BBC De Media en Reclame Bank B.V. (BBC; Amsterdam), an advertising intelligence company. No terms were given. BBC provides advertising expenditure data for the Dutch ad market. The company monitors all types of media including radio, newspapers, magazines,...
- Research articles 2005-05-31
- FIND/SVP Inc. Partners With CMR/TNS Media Intelligence To Deliver Customized Advertising & Marketing Information
- Business Editors EDITORS' NOTE: The number 2 as it appears in "Stradegy2" should be read as a superscript. NEW YORK--BUSINESS WIRE--March 25, 2003 FIND/SVP, Inc. (OTCBB: FSVP), a leader in business advisory, research and consultancy services, and CMR/TNS Media Intelligence, the leading provider of marketing communication...
- Research articles 2003-03-25
- How Much to Spend on Advertising (and How to Spend It Wisely)
- The first thing a person should do when budgeting for advertising expenditure is to attempt to work out what a customer is worth, over the period of time that they remain loyal. This concept is called Customer Lifetime Value CLV. The simplest method is to take the sales turnover, divide...
- White papers
- ADVERTISING GROWTH FOR EMERGING MARKETS
- Advertising expenditure grew around 12 per cent in emerging markets of Asia -Pacific, Latin America and Eastern Europe in 1993 compared to 5-6 per cent in US and zero in Western Europe according to WPP Group (27 Farm Street, London W1; +44/71/408-2204). Reporting world revenue of ...
- Research articles 1994-04-01
- Divide intervention: the great revenue race is leading Asia's multichannel programmers into new rows. The latest research argument highlights sharp divisions in opinion on what the industry really needs.(research)
- Regional satellite channels are at logger-heads over new regional advertising expenditure research initiatives. On one end of the spectrum are those who say the new research is a first step towards desperately needed data about regional advert Regional satellite...
- Research articles 2003-11-01
- Nielsen Media Research: Rebecca Tan.(Who's who and who's new on Asia's television scene ...)(Rebecca Tan has been appointed as executive director of Nielsen Media Research Inc.)(Brief article)
- Rebecca Tan has joined Nielsen Media Research as executive director. In this newly created position, Tan has taken charge of Nielsen Media Research's advertising expenditure tracking along with; print, radio and customized media research ... Rebecca Tan has joined Nielsen Media Research as executive...
- Research articles 2006-03-01
- Q&A: How the Drug Business May Lose the Right to Advertise
- With a new president and a Democrat-controlled Congress, lobbyists are already contemplating a scenario in which the drug business either loses or gives up the right to advertise its products to consumers. Such a move would be dramatic, ending a brief, wild decade of animated toenail fungus monsters and warnings...
- Blog posts 2008-11-10
- ATO ruling clarifies deductibility for establishing commercial web sites.
- Aug 12, 2001 Sunday Times ABIX via COMTEX -- The Australian Taxation Office ATO has issued a ruling on the tax deductibility of a business establishing a website. Some businesspeople have argued that the full expenditure equates to advertising expenditure, and should be tax...
- Research articles 2001-08-14
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