Advertising Manager: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Advertising Manager

  • an employee of a business who is responsible for planning and controlling its advertising activities and budgets

Additional Resources

Sample Advertising Manager Resume
This is the sample resume for applying for the post of advertising manager. This template will provide you the relevant idea preparing an advertising manager's resume.
Tags: Advertisement, Best Sample Resume
Tools & templates 2008-01-01
Advertising.com(SM) Appoints Nada Stirratt Senior Vice President and General Manager of Its Advertising Sales Team
Advertising.com, Inc., a leading provider of results-based interactive marketing services, today announced that Nada Stirratt has been named Senior Vice President and General Manager of Advertising Sales. In this role, she is responsible for driving North American sales revenue generated from advertising and promotional campaigns across Advertising.com's extensive web and...
Tags: advertisement
Research articles 2005-11-16
OpenTV Hires Paul Woidke to Lead Advertising Business
Cable and Advertising Veteran Joins Company as Senior Vice President and General Manager, Advanced Advertising
Tags: OpenTV
Research articles 2008-04-28
Classified Advertising Sales Manager
The Classified Advertising Sales Manager job description template includes the following job summary: To coordinate the services of the classified advertising department, including hiring, training, scheduling, evaluating, disciplining, and terminating employees within that department. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
Tags: Job, Advertisement, Sales Manager, Recruitment & Selection, Human Resources, Workforce Management
Tools & templates 2007-09-09
Comcast. (People & Calendar).(Brief Article)
ANDY DIX was named general sales manager of Comcast Advertising Sales for Fort Wayne, Ind. Dix will be responsible for managing the overall Fort Wayne advertising sales operation. He previously served as advertising sales manager for Comcast's Padu ANDY DIX was named general sales...
Tags: advertisement, Comcast Corp.
Research articles 2002-12-09
WIRED CITIES WIN WITH OFFLINE ADS.(online services are using newspapers to drive usership)
Brad hagstrom thought he'd seen it all after 14 years in newspaper advertising sales. But Mr. Hagstrom, retail advertising manager for the Austin American-Statesman, has been amazed by the influx of online companies' advertising in the daily newspape Brad hagstrom thought he'd seen it all after...
Tags: Brad, retail advertising, Wired Inc.
Research articles 1999-06-14
The Player: After 50 years in business, McD's vet still looks ahead; Cooper, 86, has plans to add polish to Arches.(Max Cooper, McDonald's first advertising manager)(Brief Article)
While McDonald's Corp. searches the planet for a new global marketing chief, the burger titan's very first advertising manager has his own ideas for putting the sparkle back in the Golden Arches. While McDonald's Corp. searches the planet for a new global marketing chief,...
Tags: advertisement, Cooper, McDonald's Corp.
Research articles 2002-06-10
Solbright's AdTraffic Manager Enables News Digital Media to Streamline its Advertising Business and Enhance its Advertising Capabilities
Business & Technology Editors
Tags: advertisement, digital media, Streamline
Research articles 2000-05-08
Advertising.com opens Chicago sales office
Advertising.com Inc., a Baltimore-based media advertising and technology company, opened a Chicago sales office, and named Mark Dillon, vice president of central regional sales, as the office's senior manager. The Chicago sales team will focus on the consumer packaged goods companies concentrated within the region, with an emphasis on both...
Tags: sales
Research articles 2003-05-17
Cox.(People)(Cox Communications Inc.)(Brief Article)
Cox Communications Inc. named BARBARA G. THOMSON general manager of advertising sales for ... Cox Communications Inc. named BARBARA G. THOMSON general manager of advertising sales for California's central coast. She comes from Comcast Corp., where she was general sales manager in Sacramento.
Tags: Cox Communications Inc.
Research articles 2004-03-29
Infoseek Appoints Robert D. Weekes Midwest Ad Sales Manager; 14-Year Advertising Sales Executive Joins Internet Search Service
SANTA CLARA, Calif.--BUSINESS WIRE--July 9, 1996--Robert D. Weekes has been named Midwest advertising sales manager of Infoseek Corporation, provider of the award-winning Internet navigation service.
Tags: Internet, Internet search
Research articles 1996-07-09
Types of Advertising: How to Test Your Advertising
The author's first rule of advertising is, "Advertising must be an investment not an expense." In simple terms advertising has to not only pay for itself but make a profit for the business just like a good stock or mutual fund. In order for that to happen a person must...
Tags: Author, Advertisement
White papers
Discovery Networks.(appointments at Discovery Communications Inc. Discovery Networks U.S.)(Brief Article)
At Discovery Networks U.S.: LISA HOLLAND, manager, affiliate advertising sales, named account director, Western region territories, ... At Discovery Networks U.S.: LISA HOLLAND, manager, affiliate advertising sales, named account director, Western region territories, Los Angeles; TRISH ILIFF, manager, affiliate advertising sales, named ...
Tags: advertisement, advertising sales, Discovery Communications Inc.
Research articles 2005-06-20
Local Advertising on the Internet
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently. Local...
Tags: Local Advertising, Internet, Advertisement
White papers 2006-03-10
promotion - advertising: introduction
"This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising IPA, the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
Tags: Advertisement
Case studies 2003-01-01
Demystifying Advertising Investments
Advertising is the process of evolving and disseminating product-related information among the target audience. Since there is no method of gauging the advertising results before hand, making advertising investment is dicey. However, organizations can maximize financial returns from advertising by adopting a value-based approach to advertising investment. The paper examines...
Tags: Investment, Advertisement
White papers 2001-12-01
Special Features of Mobile Advertising and Their Utilization
This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it's full potential. Therefore, the paper explores retailers' use of mobile advertising...
Tags: Advertising & Promotion, Mobile Advertising, Mobile, Marketing, Advertisement
White papers 2003-12-02
Bravo.(PEOPLE & CALENDAR)(appointments and promotions)(Brief Article)
ELI LEHRER has joined Bravo as director of development. Lehrer had been manager, East Coast development at VH1. ALLISON CLARKE was promoted to director of advertising sales at Bravo, from advertising account executive for NBC U Cable Entertain ELI...
Tags: advertisement, NBC
Research articles 2006-02-20
Advertising In A Nutshell
The main purpose of advertising is to attract customers and maximize profits. Experts suggest that every company should focus on best prospects. The process calls for formulating and implementing an effective advertising plan. Most effective advertisements focus on customer needs or wants. In addition, the tactics one uses in advertising...
Tags: Advertisement
White papers 2003-01-01
TV Guide.(appointments)(Brief Article)
TV Guide Publising Group has named MICHELLE KORUDA advertising sales account manager at Inside TV She comes from Family Circle, where she was an account manager. TV Guide Publising Group has named MICHELLE KORUDA advertising sales account manager at Inside TV She...
Tags: TV Guide
Research articles 2005-08-29
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