BNET Business Dictionary
Business Definition for: Advertising Media
- the communication channels used for advertising, including television, radio, the printed press, and outdoor advertising
Additional Resources
- advertising- media
- There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and what considerations should a business make in choosing between them? The starting point in the selection of appropriate advertising media is a "media analysis"....
- Case studies 2003-01-01
- An Evaluation of Advertising Media Spending Efficiency Using Data Envelopment Analysis
- Despite prevalent doubts as to how efficient or optimal advertising may be, it is nonetheless difficult to measure such efficiency or the potential loss of sales caused by the inefficient use of advertising dollars. Consequently, it is vital to measure, maximize, and benchmark the efficiency of advertising media expenditures. This...
- White papers 2005-12-08
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum
- Wireless News 10-17-2007 Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to Create Internet TV Advertising Forum WIRELESS NEWS-October 17, 2007-Maven Joins Fox News Digital, Scripps Networks, Ogilvy, 24/7 Real Media, Digitas and DoubleClick to...
- Research articles 2007-10-17
- How Web Advertising Resembles Print Advertising
- In many ways, the Internet is more than just another advertising media; it's a new media requiring a different mindset and a new set of organizing tools. In other ways, however, the web resembles traditional print and broadcast advertising. This article explains the way web marketing resembles traditional print advertising,...
- White papers 2003-01-01
- WTC Memorial Foundation Announces Creation of Communications Advisory Council; Award-Winning Global Advertising Agency TBWACHIATDAY Donates Creative Services; Advertising, Media Leaders to Develop National Campaign to Help Build Memorial.
- Byline: World Trade Center Memorial Foundation NEW YORK, Nov. 15 AScribe Newswire -- The World Trade Center Memorial Foundation today announced the creation of the World Trade Center Memorial Communications Advisory Council, comprised of advertising and media industry leaders. The Advisory Council will ...
- Research articles 2005-11-15
- Television Advertising Boards Commercial Buses
- Business Editors NOTE TO MEDIA: Photo available on BW PhotoWire/AP PhotoExpress, NewsCom, PressLink and on Business Wire's Web site at www.businesswire.com ENGLEWOOD CLIFFS, N.J.--BUSINESS WIRE--Aug. 22, 2000 Advertisers Offered Exclusive Onboard TV Spots, While Passengers Enjoy Satellite Television and New Release Video Coach,...
- Research articles 2000-08-22
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising IPA, the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Calvin Klein Cosmetics Company announces CIA Medianetwork and Initiative Media as new European advertising/media agencies
- NEW YORK--BUSINESS WIRE--April 24, 1995--Calvin Klein Cosmetics Company has retained CIA Medianetwork and Initiative Media for all European media planning and buying, announced Lynne Bonson, International Vice President, overseeing the company's European efforts. All strategic advertising direction will remain in-house.
- Research articles 1995-04-24
- Thai Advertising, Media Spending Rises 24.61 Percent in First Quarter.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 19--Advertising and media spending in the first quarter of this year recorded better-than-expected growth of 24.61 percent to 19.96 billion baht, according to Nielsen Media Research Thailand. Media...
- Research articles 2004-04-19
- Advertising Expenditures-Media
- This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
- Tools & templates 2007-09-01
- Advertising Expenditures By Media
- This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
- Tools & templates 2007-09-01
- How To Break Into Advertising
- What's the most important qualification advertising agencies look for in young candidates, whether their interests lean toward the creative professions, account management or media buying? Industry experts say it's all about having the right instincts and preferably some training about how to deliver a crafted message to a targeted audience...
- White papers 2008-01-01
- Role of Internet Advertising in Marketing Communication Strategy
- Although Internet advertising is still fairly new, it has become an attractive vehicle for advertisers because of its several features and qualities. It integrates many positive aspects of major advertising media such as the visual impact of TV and the parallel delivery of an ad with content a user is...
- White papers 2004-04-20
- Pep Boys Names Zimmerman Advertising its Agency of Record
- PHILADELPHIA -- The Pep Boys - Manny, Moe & Jack (NYSE:PBY), the nation's leading automotive aftermarket retail and service chain, today announced that it has selected Fort Lauderdale, FL-based Zimmerman Advertising as its agency of record. Pep Boys will partner with Zimmerman, the nation's 15th largest advertising firm and...
- Research articles 2008-03-27
- No advertising recovery until 2004, warns WPP.
- ABIX via COMTEX) -- Global communications company, WPP, has predicted that an advertising recovery will not occur until 2004. At WPP's AGM on 24 June 2002, the chairman, Sir Martin Sorrell, said the advertising industry's prospects were looking better than last year but suggested that a...
- Research articles 2002-06-26
- Ad-Supported Media Losing Ground; New Industry Forecast Could Fuel Efforts by Media Planners to Find Alternative Means of Targeting Consumers.(Media Planner)
- Byline: Joe Mandese Special to TelevisionWeek The release last week of Veronis Suhler Stevenson's annual Communications Industry Forecast & Report is always a big event in advertising, media and Wall Street circles (TelevisionWeek, Aug. 2). But the 2004 edition reveals data about the eroding...
- Research articles 2004-08-09
- Quark Selects SicolaMartin as Advertising Agency of Record; New Campaign Launches for QuarkXPress 6.5
- AUSTIN, Texas -- SicolaMartin, a division of Young & Rubicam Brands, today announced that it has been named agency of record for Quark Inc., a leading developer of technology solutions that transform the business of creative communications. SicolaMartin will provide comprehensive marketing and advertising services for Quark that will include...
- Research articles 2005-05-24
- Some Social Networks May Never Support Brand Advertising, IDC Finds
- FRAMINGHAM, Mass. -- Hundreds of millions of U.S. consumers have adopted social networking services as a tool to manage their social networks and express themselves. Spreading like wildfire, social networks have a stickiness among consumers that potentially make them prime real estate for advertising. However, a new report from IDC...
- Research articles 2007-08-28
- The bad, the worse, the ugly; Bob Garfield looks back on a year with more travesties than triumphs.(advertising industry)
- To the handful of you still employed in advertising/media-related fields, good tidings of the season! To others, perhaps those of you experiencing the slight softening in the advertising economy from the comfort of your own residence, greetings, as well! And to all our troops...
- Research articles 2001-12-31
