BNET Business Dictionary
Business Definition for: Advertising Research
- research carried out before or after advertising to ensure or test its effectiveness
Additional Resources
- Volvo Cars of North America Honored by Advertising Research Foundation; 'Starting a Family' First Gay Campaign to Win Prestigious David Ogilvy Award; Photo Available
- NEW YORK, April 28 /U.S. Newswire/ -- Volvo Cars of North America, LLC VCNA received the esteemed David Ogilvy Award for its innovative use of research in advertising by the Advertising Research Foundation ARF at the ARF David Ogilvy Awards Dinner at NEW YORK, April 28 /U.S. Newswire/ -- Volvo...
- Research articles 2004-04-28
- Scripps Networks' Mike Pardee Named to Advertising Research Foundation Board
- KNOXVILLE, Tenn. -- Mike Pardee, senior vice president of research at Scripps Networks, will join the board of directors of the Advertising Research Foundation, the premiere advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field.
- Research articles 2008-03-31
- Saatchi exec turns down CAB's top slot. (Saatchi and Saatchi Advertising research expert Betsy Frank; Cabletelevision Advertising Bureau)
- NEW YORK -- The Cabletelevision Advertising Bureau is back to square one in its search for a new president after Saatchi & Saatchi Advertising research expert Betsy Frank turned down the job last week, according to sources. Because of a strange quirk of...
- Research articles 1994-06-13
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Internet Advertising Formats and Effectiveness
- In order to better understand the effectiveness of internet advertising, this paper helps to examine unique characteristics of the internet advertising formats and develop new criteria by which the effectiveness of internet advertising can be assessed. It describes the review criteria of effectiveness of advertising in general and develops a...
- White papers 2004-10-01
- ACA plots research study for Wilkes-Barre. (American Cable Advertising; cable television advertising research for Satellite Ad Net of Wilkes-Barre, Pennsylvania)
- American Cable Advertising is preparing a research report on Wilkes-Barre, Pa., and plans to use it to create a "hit list" of prospective ad accounts to call on for Satellite Ad Net, the local interconnect. American Cable, a three-m ...
- Research articles 1992-07-13
- The Next Wave in Media Measurement And Engagement: Multi-Screen Engagement Study Finds Greatest Advertising Value Among Audiences That Cross Platforms And Are The Most Engaged
- Executives from MTV Networks and Harris Interactive Announce Groundbreaking Engagement Research at the Advertising Research Foundation's Audience Measurement 3.0 Conference NEW YORK -- New research from MTV Networks MTVN and Harris Interactive, reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands to...
- Research articles 2008-06-25
- Brand and Advertising Evaluation
- This articles focuses on two main issues likeAdvertising Research and Brand Tracking Research. These are the two methods that are introduce by RMR as Copy Impact Testing and RMR Advertising Tracking for advertising research.
- White papers 2003-01-01
- Gemstar-TV Guide International Announces Positive Research Results from Major IPG Advertising Effectiveness Study
- Business Editors PASADENA, Calif.--BUSINESS WIRE--Sept. 3, 2002 Gemstar-TV Guide International, Inc. (Nasdaq:GMSTE) ("Gemstar-TV Guide" or the "Company") today announced that it has received the final report of a major Advertising Effectiveness Study conducted by IPSOS-REID in conjunction with its affiliated company IPSOS-ASI, a leading industry advertising research firm....
- Research articles 2002-09-03
- Linking tracking to pretesting with an "ARM." (Advertising Response Model)
- Can tracking studies be used in answering that most important of all questions faced in advertising research: Are those new commercials really as good as the agency says they are? Can tracking studies be used in answering that most important of all questions faced...
- Research articles 1997-05-01
- Advertising Basics
- This article explains that anything that promotes your business can be considered advertising and refers to refer to paid commercial messages. It also explains some basic keys useful for advertising, which includes newspapers, magazines, radio, television, yellow pages etc. Repetition is the golden rule of advertising. Research shows that consumers...
- White papers 2003-01-01
- Measuring the Impact of Advertising and Promotion
- Advertising effectiveness means different things to the groups responsible for its different effects. In fact, effective advertising must achieve all four goals, delivering messages to the right audience, thereby creating sales at a profit. Most advertisers have begun only recently to set goals in all four areas and measure progress...
- White papers 1999-01-04
- Advertising Research
- Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promotion and direct marketing activities in generating short-term less than one year sales effects. But in the long-term, the cumulative force of good advertising...
- White papers 2005-08-02
- Double Down on Strategic Advertising
- Now is the time to increase communication with customers to show how your product can ease the difficulties they're going through. The scenario: Hard-sell or luxury-oriented ad ...
- Articles 2008-11-20
- IAB Issues First-Ever Guidelines for Interactive Audience Measurement and Advertising Campaign Reporting and Audits
- Business Editors NEW YORK--BUSINESS WIRE--Jan. 15, 2002 GUIDELINES SEEN AS A LANDMARK FOR THE INTERACTIVE AD INDUSTRY Guidelines Developed With Input From Advertising Research Foundation ARF and Media Rating Council MRC Supported by American Association of Advertising Agencies AAAA and Association of National Advertisers ANA ...
- Research articles 2002-01-15
- Harris Interactive Presented with 14th David Ogilvy Research Award at Advertising Research Foundation Annual Event
- Market Research Firm, Clients Receive Silver Award in the Government, Public Service, Non-Profit Category
- Research articles 2008-04-04
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
