BNET Business Dictionary
Business Definition for: Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce purchase, increase brand awareness, or enhance product differentiation. An advertisement has two main components: the message, and the medium by which it is transmitted. Advertising forms just one part of an organization's total marketing strategy.
Wiktionary Definition for: Advertising
- Present participle of ''to advertise''.
Additional Resources
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there's little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Getting the Best Results from Your Advertising Agency
- In order to show themselves in the best light, advertising agencies will make a lot of claims and promises when trying to win new business. Once an agency has been selected, it is important to regularly review agency performance to see that initial promises are being kept, and that the...
- Articles 2007-02-28
- Deciding On An Advertising Medium
- When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This guide helps in learning to determine what type of advertising media is best for the company, and learn to identify...
- White papers 2003-01-01
- New Insight About the (Very Near) Future of Advertising
- The advertising world is changing -- no new insight there. Unless you live under a rock, you're aware the interactive digital age has dramatically changed the way consumers access content and receive advertising messages. However, you may not be aware just how rapidly the advertising landscape is shifting. IBM's new...
- Blog posts 2007-11-09
- Web Advertising isn’t Better â€" It’s Just Easier to Sell
- The first company I started was an advertising based business. My partner and I bought/licensed/rented advertising inventory from minor league baseball stadiums and repackaged it into regional networks. We figured that teams that were averaging a few thousand fans a game couldn’t afford the type of sales force necessary to...
- Blog posts 2006-12-05
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- What Size is the Online Video Advertising Market? Depends Who You Ask
- Dan Rayburn submits: If you're interested in getting a good sense on the size of the online video advertising market, you'd probably just look at one of the many analyst reports that give numbers on the growth in the industry. The problem is that looking at these reports gives...
- External links 2009-04-22
- Mobile Advertising Hype Train on Full Steam
- The number of wildly different takes on the "success" of mobile advertising is dizzying. But the big lesson appears to be that while somebody is selling something, it's probably not to consumers through their cell phones. Take a look at this array of pronouncements and findings about...
- Blog posts 2009-06-09
- The Effectiveness Of Advertising Matching Purchase Motivation
- This article discusses frameworks to help advertisers predict and plan advertising effectiveness for advertising grid recommendation. These suggest that for utilitarian brands informational advertising is more effective than transformational advertising. Likewise, for hedonic brands transformational advertising is more effective than informational advertising. These recommendations were tested in an experiment with...
- White papers 2003-01-01
- As the Economy Droops, So Does Online Advertising
- Following up on my post from yesterday, another survey today, with another set of gloomy results for advertising, both online and offline. William Blair & Co. surveyed 150 marketing pros in the Chicago area, looking to see what their expectations were in the coming months. From the AdWeek article: ...
- Blog posts 2008-07-08
- Heather Luttrell: Revolutionizing Online Advertising
- Lutrell Redefines Online Advertising With IndieClick Heather Lutrell is the President of IndieClick, a division of 3Jane, which delivers customized advertising and branding campaigns to more than 200 online destinations. By overcoming the trend of broad online advertising and focusing on targeted campaigns, she has helped quality...
- Blog posts 2008-11-04
- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
- Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...
- External links 2008-11-19
- Why the Bayer-Yaz Settlement Will Not Change Drug Advertising Forever
- Former Pfizer vp Dorothy Wetzel popped up in Ad Age today claiming that Bayer's corrective ad campaign for Yaz birth control "will cause drug companies to get way more conservative" with their advertising. "They're going to test and test and test their spots, and ultimately the advertising won't be as...
- Blog posts 2009-02-16
- promotion - advertising: introduction
- "This case study defines different stages that are the part of successful campaign. The Institute of Practitioners in Advertising IPA, the body which represents advertising agencies, defines advertising as: ""The means of providing the most persuasive possible selling message to the right prospects at the lowest possible cost"".Stage 1:...
- Case studies 2003-01-01
- Internet Advertising Formats and Effectiveness
- In order to better understand the effectiveness of internet advertising, this paper helps to examine unique characteristics of the internet advertising formats and develop new criteria by which the effectiveness of internet advertising can be assessed. It describes the review criteria of effectiveness of advertising in general and develops a...
- White papers 2004-10-01
- Guidance for Food Advertising Self-Regulation
- In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the National Advertising Review Council NARC Board of Directors has published this white paper. This white paper documents ongoing self-regulatory efforts, publicizes...
- White papers 2004-05-28
