Advertorial: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Advertorial

  • a combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers or magazines that are designed to attract advertisements from suppliers of relevant goods or services. A criticism of advertorials is that it is sometimes difficult to distinguish between an advertising article and ordinary journalistic articles, particularly when they appear in the same typeface as the other contents of the newspaper or magazine. To overcome this, some advertorials are headed "Advertisement."

Wiktionary Definition for: Advertorial

  • #An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

Additional Resources

Fitness advertorial falls flat - Meredith Corp - Update
NEW YORK CITY--Meredith Corporation's latest ad hoc magazine network is stalled at the starting gate. Advertisers didn't exactly race to place ads in a physical fitness advertorial originally slated for Meredith's Better Homes and Gardens and four children's magazines in May. But Meredith executives still hope to breathe...
Tags: advertorial, Meredith Corp.
Research articles 1991-04-01
Meeting your client's retirement needs - Prudential's With-Profits Annuity with Protected Rights.
Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS
Tags: Prudential Insurance Company of America
Research articles 2007-02-15
Satellite Control Technologies Corrects Published Magazine Article
LAGUNA HILLS, Calif.--BUSINESS WIRE--Oct. 2, 1997--Satellite Control Technologies Inc. (OTC/BB:SATX) Thursday reported that it recently discovered that the October 1997 issue of The Money Review contains an erroneously placed "advertorial" about the company and its business prospects. An advertorial is a term used for an advertisement that...
Tags: advertorial, Business Wire, satellite
Research articles 1997-10-02
Advertorial Gets Scoop.(Time Warner Cable and Tribune Media Services electronic program guide)(Brief Article)
When Time Warner Cable and Tribune Media Services announced an electronic program guide deal last month, the companies wouldn't say where the MSO would deploy the Zap2it EPG. But in the "Spring 2002 Web Guide" advertorial that ran in Mult When Time Warner Cable...
Tags: advertorial, Time Warner Cable Inc., Tribune Co.
Research articles 2001-05-14
League profile: the men who make it happen. (National Football League) (Advertorial)
ROGER ATKIN ROGER ATKIN
Tags: advertorial, NFL
Research articles 1993-07-01
Breaking: Ford Division; Celebration of drive.(Spanish language magazine ad campaign)(Brief Article)
Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute'' campaign in People en Espanol's February issue. The advertorial series, titled ``Celebra el Espiritu de Superacion de Nues-tra Gente'' (Celebrate the Spirit of Achieve-me Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute''...
Tags: advertorial, Ford Motor Co.
Research articles 2001-01-15
NFL Properties: a competitive study: take one look at the marketing efforts of NFL Properties and it's clear why they're the number 1 sports league in America. (Advertorial) (Company Profile)
A Commitment to Education A Commitment to Education
Tags: advertorial, Education, marketing, NFL
Research articles 1993-07-01
Candles: Marcia Terstage, brand manager of Guild-House, a division of American Greetings, on the expanding candle category. (Nonfoods Handbook Advertorial).
How are candle sales now and what's happening in the marketplace? How are candle sales now and what's happening in the marketplace?
Tags: American Greetings Corp., brand
Research articles 2002-08-01
Thermal analgesics: the new category of thermal analgesics is driven by consumer demand and need, says Brian Niccol, brand manager of Procter & Gamble's ThermaCare North America. (Nonfoods Handbook: Advertorial).
What is this category trying to achieve? What is this category trying to achieve?
Tags: advertorial, brand, Procter & Gamble Co.
Research articles 2002-08-01
Greeting cards: Dan Moraczewski, vice president of the supermarket channel for American Greetings, on how demographics are key to building sales. (Nonfoods Handbook: Advertorial).
What is the current status of the greeting card market? What is the current status of the greeting card market?
Tags: advertorial, American Greetings Corp., sales
Research articles 2002-08-01
Film: Garry Briddon, vice president of business development for Kodak's consumer imaging division, on how the food industry can capture sales in the film category. (Nonfoods Handbook: Advertorial).
What is the current state of the film category? What is the current state of the film category?
Tags: advertorial, business development, Eastman Kodak Co., food, industry, sales
Research articles 2002-08-01
Betting on simulation.(Simulation Advertorial)
In today's economy, the stakes are high and it's hard to bet against a sure thing. Whenever the way toward an efficient operating method seems like guesswork, simulation is in the cards. Professionals attending IIE's Simulation Solutions Conference, which will be held March 31 to April...
Tags: advertorial, Cooper, manufacturing, MapInfo, modeling, patient, software, tool
Research articles 2003-03-01
Cough drops: the future of the cough drop category lies in product innovation, says Bill Higgins, business unit director for the cough/throat need state at Adams, a division of Pfizer. (Nonfoods Handbook: Advertorial).
What is the state of the cough drop category in supermarkets right now? What is the state of the cough drop category in supermarkets right now?
Tags: advertorial, Pfizer Inc.
Research articles 2002-08-01
Panasonic Puts Faces On Digital - Panasonic Co. hires Grey Advertising for its new ad campaign for digital products - Advertising - Advertorial
Aiming to position its cutting- edge digital products as accessible and lifestyle-enhancing, Panasonic will launch a nearly $20 million TV and print campaign next month via Grey, N.Y., its most aggressive effort to date touting digital offerings.
Tags: advertisement, advertorial, Panasonic
Research articles 1998-10-26
U.S. Marine Corps Jumps into Social Networking
In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
Tags: Network, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Jon Greer
Blog posts 2008-08-05
Vinyl under crossfire: navigating fact from fiction in the debate over PVC and the environment.(ADVERTORIAL)(Advertisement)
For the second time in five years, the US Green Building Council USGBC is bravely wading into the controversy surrounding vinyl. (1) At the request of certain parties in the Green community, USGBC is trying to determine whether vinyl (from PVC pipes to vinyl flooring & ...
Tags: advertisement, advertorial, emission, environment, U.S. Environmental Protection Agency
Research articles 2004-11-01
STARCOM GETS MEDIA.(Starcom Media Services gets Sara Lee Corp. ad account)(Business Brief)(Advertorial)
Allegra media buying will be handled by Burnett's Starcom. Allegra media buying will be handled by Burnett's Starcom.
Tags: advertisement, advertorial, media, Sara Lee Corp.
Research articles 1998-11-02
Advertorial adversities
THE FEDERAL COMMUNICATIONS COMMISSION is not alone in worrying about television stations that air corporate advertisements masquerading as news stories. In fact, the FCC requires that broadcast stations disclose the corporate backers of "video news releases" or face a maximum fine of $32,500 for each violation. Enough violations and a...
Tags: advertorial, FCC, Government, MARKETING, video
Research articles 2006-09-01
Geospatial Solutions: Advanstar Communications.(Corporate profile: advertorial)
Corporate Description The leading publication for the geospatial community, Geospatial Solutions helps people and enterprises apply GIS and related technologies to their fullest potential by providing solutions-based case studies that users can emulate; timely news about product launches; insight into policy...
Tags: Advanstar Communications, advertisement, advertorial, GIS, industry, SOFTWARE, Strategy
Research articles 2003-12-01
Tropicana to Launch 28-Minute Advertorial on CBS, Cable Channels.
By Christopher Cole, The Bradenton Herald, Fla. Knight Ridder/Tribune Business News By Christopher Cole, The Bradenton Herald, Fla. Knight Ridder/Tribune Business News
Tags: cable
Research articles 2002-04-05
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