a combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers or magazines that are designed to attract advertisements from suppliers of relevant goods or services. A criticism of advertorials is that it is sometimes difficult to distinguish between an advertising article and ordinary journalistic articles, particularly when they appear in the same typeface as the other contents of the newspaper or magazine. To overcome this, some advertorials are headed "Advertisement."
Wiktionary Definition for: Advertorial
#An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
NEW YORK CITY--Meredith Corporation's latest ad hoc magazine network is stalled at the starting gate. Advertisers didn't exactly race to place ads in a physical fitness advertorial originally slated for Meredith's Better Homes and Gardens and four children's magazines in May. But Meredith executives still hope to breathe...
Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS
LAGUNA HILLS, Calif.--BUSINESS WIRE--Oct. 2, 1997--Satellite Control Technologies Inc. (OTC/BB:SATX) Thursday reported that it recently discovered that the October 1997 issue of The Money Review contains an erroneously placed "advertorial" about the company and its business prospects. An advertorial is a term used for an advertisement that...
When Time Warner Cable and Tribune Media Services announced an electronic program guide deal last month, the companies wouldn't say where the MSO would deploy the Zap2it EPG. But in the "Spring 2002 Web Guide" advertorial that ran in Mult When Time Warner Cable...
Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute'' campaign in People en Espanol's February issue. The advertorial series, titled ``Celebra el Espiritu de Superacion de Nues-tra Gente'' (Celebrate the Spirit of Achieve-me Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute''...
In today's economy, the stakes are high and it's hard to bet against a sure thing. Whenever the way toward an efficient operating method seems like guesswork, simulation is in the cards. Professionals attending IIE's Simulation Solutions Conference, which will be held March 31 to April...
Aiming to position its cutting- edge digital products as accessible and lifestyle-enhancing, Panasonic will launch a nearly $20 million TV and print campaign next month via Grey, N.Y., its most aggressive effort to date touting digital offerings.
In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
For the second time in five years, the US Green Building Council USGBC is bravely wading into the controversy surrounding vinyl. (1) At the request of certain parties in the Green community, USGBC is trying to determine whether vinyl (from PVC pipes to vinyl flooring & ...
THE FEDERAL COMMUNICATIONS COMMISSION is not alone in worrying about television stations that air corporate advertisements masquerading as news stories. In fact, the FCC requires that broadcast stations disclose the corporate backers of "video news releases" or face a maximum fine of $32,500 for each violation. Enough violations and a...
Corporate Description The leading publication for the geospatial community, Geospatial Solutions helps people and enterprises apply GIS and related technologies to their fullest potential by providing solutions-based case studies that users can emulate; timely news about product launches; insight into policy...
By Christopher Cole, The Bradenton Herald, Fla. Knight Ridder/Tribune Business News By Christopher Cole, The Bradenton Herald, Fla. Knight Ridder/Tribune Business News
