BNET Business Dictionary
Business Definition for: Advertorial
- a combination of an advertisement and an article. The content of an advertorial is significantly influenced, and may even be entirely written, by the advertisers. Examples of advertorials include travel or leisure supplements in newspapers or magazines that are designed to attract advertisements from suppliers of relevant goods or services. A criticism of advertorials is that it is sometimes difficult to distinguish between an advertising article and ordinary journalistic articles, particularly when they appear in the same typeface as the other contents of the newspaper or magazine. To overcome this, some advertorials are headed "Advertisement."
Wiktionary Definition for: Advertorial
- #An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
Additional Resources
- Fitness advertorial falls flat - Meredith Corp - Update
- NEW YORK CITY--Meredith Corporation's latest ad hoc magazine network is stalled at the starting gate. Advertisers didn't exactly race to place ads in a physical fitness advertorial originally slated for Meredith's Better Homes and Gardens and four children's magazines in May. But Meredith executives still hope to breathe...
- Research articles 1991-04-01
- Advertorial Gets Scoop.(Time Warner Cable and Tribune Media Services electronic program guide)(Brief Article)
- When Time Warner Cable and Tribune Media Services announced an electronic program guide deal last month, the companies wouldn't say where the MSO would deploy the Zap2it EPG. But in the "Spring 2002 Web Guide" advertorial that ran in Mult When Time Warner Cable...
- Research articles 2001-05-14
- Breaking: Ford Division; Celebration of drive.(Spanish language magazine ad campaign)(Brief Article)
- Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute'' campaign in People en Espanol's February issue. The advertorial series, titled ``Celebra el Espiritu de Superacion de Nues-tra Gente'' (Celebrate the Spirit of Achieve-me Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute''...
- Research articles 2001-01-15
- Meeting your client's retirement needs - Prudential's With-Profits Annuity with Protected Rights.
- Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS Byline: ADVERTORIAL FOR ADVISER USE ONLY - NOT APPROVED FOR USE WITH CLIENTS
- Research articles 2007-02-15
- Satellite Control Technologies Corrects Published Magazine Article
- LAGUNA HILLS, Calif.--BUSINESS WIRE--Oct. 2, 1997--Satellite Control Technologies Inc. (OTC/BB:SATX) Thursday reported that it recently discovered that the October 1997 issue of The Money Review contains an erroneously placed "advertorial" about the company and its business prospects. An advertorial is a term used for an advertisement that...
- Research articles 1997-10-02
- Good News! Everything's Peachy in the Newspaper Business.
- The impending death of the newspaper industry is vastly overstated, according to John F. Sturm, President and CEO of the Newspaper Association of America. In a recent advertorial, he offers this evidence: More adults read a newspaper every day than watch the Super Bowl, and more than...
- Blog posts 2009-05-23
- drugstore.com
- BELLEVUE, Wash. -- drugstore.com made its print advertising debut in a 40-page Glamour magazine advertorial section earlier this month. Titled "Living Well In Y2K," the ad spread is almost equally divided between advertorial pages and advertisements created expressly for the section. Each page featured advice from a drugstore.com pharmacist or...
- Research articles 1999-11-29
- If the Content is Lousy, PR 2.0 Isn't Going to Fix It
- There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
- Blog posts 2007-07-31
- Producing Case Studies
- Case studies build confidence in both customers and prospects. They demonstrate a company's products and services in action and help explain benefits. Case studies should include background, objectives, achievements, and measurable results. In addition to published items, they can be used as the basis for press articles and advertorials. ...
- Articles 2007-11-27
- Sales Rep as Superhero!! (It's All About Trust.)
- There's a disconnect about trust and authenticity on the Internet that gives you the opportunity to be a veritable "superhero" in your customers' eyes. Let me explain. Back in the day (i.e. pre-Web), anonymity was considered disreputable. The general opinion, in business and elsewhere, was...
- Blog posts 2008-03-06
- U.S. Marine Corps Jumps into Social Networking
- In case your boss is an ex-Marine and you're trying to convince him to approve your social networking budget, here's a story that might help: the Marines have launched their own social networking site at Our.Marines.com. The site is not exactly Facebook (it's more of an advertorial...
- Blog posts 2008-08-05
- Get more. (Technology Vendor Profiles 2003: Advertorial).
- In July of 2002, Intuit acquired Eclipse, Inc. as part of their "Right for My Business" strategy. Our new name is Intuit Eclipse. In July of 2002, Intuit acquired Eclipse, Inc. as part of their "Right for My Business" strategy. Our new...
- Research articles 2003-02-01
- Distribution management solutions that work.(Vendor Profiles 2004 Technology: ADVERTORIAL)(Intuit Eclipse)(Advertisement)
- Intuit Eclipse business management solutions have long been the leading choice of wholesale distributors in multiple market segments, with over 35,000 users throughout the U.S., Mexico and Canada. Want to know why? Because they work. Over 225 Intuit...
- Research articles 2004-02-01
- Sony's HDV vision: it's big because it's small.(ADVERTORIAL)(Advertisement)
- Most video professionals would agree that the current industry-wide support for the new HDV format began in earnest when Sony introduced its revolutionary HVR-Z1U professional camcorder. This three-chip version, which records full bandwidth 1080i HD Most video professionals would agree that the current industry-wide ...
- Research articles 2005-10-01
- Candles: Marcia Terstage, brand manager of Guild-House, a division of American Greetings, on the expanding candle category. (Nonfoods Handbook Advertorial).
- How are candle sales now and what's happening in the marketplace? How are candle sales now and what's happening in the marketplace?
- Research articles 2002-08-01
- Alcoa Cladding Systems provides custom color solutions for corporate identity programs. (Advertorial).(Brief Article)
- While much has changed in the motor petroleum market over the last decade, consumers' identification with brand remains the cornerstone of successful marketing campaigns. Alcoa Cladding Systems' comprehensive selections of paint colors and custom-col While much has changed in the motor petroleum market over the last...
- Research articles 2002-05-01
- Sony's new front projectors.(Advertorial)(Advertisement)
- PROFESSIONALS NEED FLEXIBILITY IN THEIR projection options. In the office, on the road, or wherever a presentation needs to happen, mobility, wireless speed and network connectivity rank high on professionals' wish lists. These are precisely the busi PROFESSIONALS NEED FLEXIBILITY IN THEIR projection options. In the...
- Research articles 2005-09-01
- Panasonic Puts Faces On Digital - Panasonic Co. hires Grey Advertising for its new ad campaign for digital products - Advertising - Advertorial
- Aiming to position its cutting- edge digital products as accessible and lifestyle-enhancing, Panasonic will launch a nearly $20 million TV and print campaign next month via Grey, N.Y., its most aggressive effort to date touting digital offerings.
- Research articles 1998-10-26
- New DOT drug and alcohol regulations technical alert.(Department of Transportation drug-testing requirements)(Advertorial)
- The Department of Transportation began implementation of a new drug and alcohol testing program for domestic commercial truck drivers January 1, 1996. The regulation now applies to companies with under 50 drivers and to drivers who are transporting on-theThe Department of Transportation began implementation of a new drug and alcohol...
- Research articles 1996-03-01
- Mercer Technologies Inc. (Technology Spotlight: Advertorial).(Brief Article)
- Mercer Technologies Inc., Terre Haute, Ind., is a privately held company dedicated to providing comprehensive sales and service support to the thermal-processing industry. The company's many years of combined experience in the design, manufacture and Mercer Technologies Inc., Terre Haute, Ind., is a privately held ...
- Research articles 2002-01-01
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