The Open University Visa card was one of Beneficial's first affinity relationships. It was unique at the time, as the Open University was the first university in the country to establish an affinity card partnership. During the ten years since the card was launched, the relationship between...
NEW YORK--BUSINESS WIRE--March 23, 1999--Citibank today announced an agreement with the American Dental Association's ADA subsidiary, ADA Financial Services Company FINCO, under which Citibank's special affinity card unit will manage and market an affinity credit card program designed especially for ADA members. The announcement coincides with Citibank's agreement to acquire...
LAS VEGAS -- Western Alliance Bancorporation (NYSE:WAL) today announced its entry into the affinity credit card market. PartnersFirst Affinity Services, a division of its Torrey Pines Bank affiliate, was formed to focus on affinity credit card marketing using an innovative model and approach. With its headquarters in San Diego and...
VENTURA, Calif. -- Affinity Group, Inc. Affinity, a leading industry source for RV and outdoor enthusiasts, in partnership with Barclaycard US, Barclays' U.S. credit card business, has launched three new no-fee credit card products that will allow cardholders to earn reward points on every purchase through a new, unified REC...
NEW YORK CITY-Sports fans obviously have an affinity for sports. But does that enthusiasm carry over to their wallets? That's what Sports Illustrated SI is banking on with its latest line extension: SportsPass, an affinity VISA card.
LOS ANGELES -- No Borders, Inc., (OTCBB:NBDR), a Nevada Corporation, announced today that it has signed an agreement with the Federation of Michoacan Hometown Associations of Illinois for an affinity stored value card bearing the name of No Borders and Michoacan. The affinity cards will be disbursed to members of...
Some environmental groups and activities are benefiting from credit card companies' "affinity" credit card programs which contribute to their funds in return for using a company's name. However, many see these so-called "affinity" programs a paradox since they promote consumerism. Some Environmentalists See Eco-Credit Cards As a Contradiction in...
Credit cards are not all the same. Although most display the Visa or Access and MasterCard logos, conditions of use vary widely according to the issuing bank, building society or company. Recent proliferation of co-branded and affinity cards has added to choice. It is now possible to...
Credit cards are not all the same. Although most display the Visa or Access and MasterCard logos, conditions of use vary widely according to the issuing bank, building society or company. Recent proliferation of co-branded and affinity cards has added to choice. It is now possible to...
Universal Studios is mulling the first national consumer ad campaign around its affinity credit card program, a partnership with Discover Financial Services, aiming to double its membership in 1999. The program, which launched about a year ago, has drawn more than 300,000 consumers with rewards that range from free movie...
This article is on a study that surveys active real estate brokers on their involvement in affinity programs and referral /relocation networks. Some survey results regarding affinity involvement are: (1) 13% of respondents reported affinity affiliations, 75% reported no affiliations and 12% indicated plans to become involved within the next...
LOS ANGELES--BUSINESS WIRE--June 6, 1996--Affinity Teleproductions Inc. (NASDAQ:AFTY) Thursday announced that it had entered into a stock purchase agreement with a private investment firm.The transaction represents a total in excess of $30 million in fresh capital for Affinity's upcoming projects. The transaction is subject to formalization of documents.Affinity shareholders...
Purdue Employees Federal Credit Union has bucked the trend of credit union's selling off their credit card portfolios and instead gone head-to-head with credit card giant MBNA to garner the affinity card relationship with the Purdue Alumni Association. Th Purdue Employees Federal Credit Union has bucked the trend of credit...
Like its competitors, American Express decided to bet on its clients' loyalty by launching its first affinity card in Argentina and Latin America. For this, the company signed an agreement with the IAE, Escuela de Direcci=F3n de Negocios de la Univer Like its competitors, American Express...
FORT LAUDERDALE, Fla. -- Affinity Internet, the leading Web site, eCommerce and online-marketing service provider for Web professionals and small businesses, today announced that it will now offer two services designed to meet and exceed current industry compliance standards for online credit card usage: ScanAlert PCI Certification and ScanAlert HACKER...
MINNEAPOLIS & MALIBU, Calif. -- Pepperdine University has created a new affinity credit card partnership with U.S. Bank that generates donations to the Pepperdine Alumni Association each time a new card is activated and repeatedly thereafter each time the card is used.
MINNEAPOLIS & NEW BRUNSWICK/PISCATAWAY, N.J. -- Rutgers, The State University of New Jersey, through its alumni federation, has created a new affinity credit card partnership with U.S. Bank that generates donations to Rutgers each time a new card is activated and again each and every time that card is used.
NEW YORK--BUSINESS WIRE--March 9, 1995--MasterCard International identified that its affinity/co-branding initiatives, the marketing strategy that pairs an issuing financial institution with a not-for- profit or retailer/service company to provide added consumer value or rebates in a payment card product, was a major factor in the global payment service's record worldwide...
