Targeting the rich can mean big bucks for you. Here's how to approach your marketing program for this unique market. Affluent consumers find word-of-mouth and referrals from friends and colleagues extremely important, when making buying decisions. Direct marketing can be a cost-efficient method to reach highly affluent individuals, and affluent...
COMPETITION FOR HIGH-NET-WORTH CLIENTS is fierce, given that just about everyone else in the industry is chasing the same affluent investors you are. To get the inside track, Fidelity suggests that you keep the affluent investor's motivations in mind. Specifically, the fund ...
OVER THE PAST decade and a half, the phenomenon of population aging in the "traditional" or already affluent OECD societies has become a topic of sustained policy analysis and concern.1 The reasons for this growing attention - and apprehension - are clear enough. By such metrics as median age or...
Compete submits: How bad is the economy and what does that mean for consumer-facing financial firms looking for growth? On the surface, the news isn’t good. 46% of consumers say that their financial situation has deteriorated in the past 12 months. While we would expect wealthier consumers to be...
PURCHASE, N.Y. -- Responding to the continued emergence of the mass-affluent demographic - classified as those households earning over $100,000 in annual income - MasterCard International today announced the findings of a special report that describes factors shaping purchasing decisions among this group of consumers. The report is based on...
NEW YORK -- The New York Times Customer Insight and Advertising Groups announced today the results of a study that for the first time offers detailed information about reaching a key group of affluent, female consumers who have an exponential influence on purchase decisions - the ones who spend more,...
M2 PRESSWIRE-26 March 2007-DOW JONES: Study shows that affluent investors prefer Dow Jones news; Dow Jones products also cited as the most credible sources of informationC1994-2007 M2 COMMUNICATIONS LTD RDATE:27032007 NEW YORK - Dow Jones & Company (NYSE: DJ) today released the...
PURCHASE, N.Y. -- MasterCard International today launched a new execution of its award-winning PricelessR national advertising campaign featuring the newly enhanced World MasterCard, a card program offering an innovative mix of customized incentives and rewards to mass affluent consumers. The campaign supports MasterCard's broader strategy to further increase its leadership...
M2 PRESSWIRE-27 March 2007-DOW JONES: CORRECTION: Study shows that affluent investors prefer Dow Jones News; Dow Jones products also cited as the most credible sources of informationC1994-2007 M2 COMMUNICATIONS LTD RDATE:27032007 NEW YORK - Dow Jones & Company (NYSE: DJ) today...
PURCHASE, N.Y. -- MasterCard International today announced a new advertising campaign for World MasterCard, a card program that combines flexible, personalized rewards with no pre-set spending limit to appeal to today's expanding affluent market. The campaign is the most recent component of a broader MasterCard strategy to continue to increase...
American voters may be mad, but they're not flaky. Nor are they disposed to continue politics as usual. There are signs that the serious candidates are starting to listen to them. WHAT ARE the lessons, so far, from this first presidential election in our history in which a majority...
NEW YORK -- The appearance of distinct geographic preferences in wealth behavior and investing preferences among the world's ultra-affluent is one of the intriguing findings from The Citigroup Private Bank Survey of the World's Wealthiest Families: Wealth Management Attitudes and Perspectives. The study also revealed a number of surprising global...
The so-called mass affluent hold an enormous share of U.S. investing wealthat last count some $6 trillion in assetsand as the baby boomers age, the mass affluent population and its wealth are growing. American Express Financial Advisors AEFA has always The so-called mass affluent hold an enormous share of U.S....
The author Michael Lind was interviewed on the indispensable MacNeil/Lehrer NewsHour and was questioned about some of the theses of his book The Next American Nation [reviewed this issue, p. 60]. One of these is that the United States is headed toward a `Brazilianization' of society, by which Mr. Lind...
J.P. Morgan pampers affluent customers j.p. morgan chase has opened a prototype deluxe branch exclusively for its "mass affluent'' clients-people with $250,000 to $10 million to invest. Located across the street from the bank's headquarters a J.P. Morgan pampers affluent customers ...
Self-help and deep-talk therapy are like champagne and caviar in the brave new world of financial advice for affluent investors: One's never quite as good without the other. Such are the findings--metaphorically speaking, of course--of two ne Self-help...
The news Lately has been all about the high-net-worth investor and the attention that advisers are paying to him, with his multimillion dollar brokerage account and promise of high fees. But there are only so many such clients, and most brokers build practices not around the rich investors but around...
