BNET Business Dictionary
Business Definition for: Attitude Research
- an investigation into people's beliefs regarding an organization, its products or services, or its activities. Attitude research is used in marketing to ascertain opinions among consumers and the public in general. It is also used within organizations when employee attitude surveys are conducted.
Additional Resources
- Consumer Attitude Towards Brand Extensions: An Integrative Model and Research Propositions
- The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm. The four key processes of the model are: the perception of fit, the formation of primary attitudes towards the extension, the link between extension attitude and marketplace behavior and...
- White papers 2002-09-19
- Party attitude will deliver poor old age.(youngsters suffer from a financial hangover in old age due to their 'live for today --Aplan tomorrow' attitude.)(Brief Article)
- TODAY'S youngsters will suffer from a financial hangover in old age due to their 'live for today --Aplan tomorrow' attitude. The Prudential claimed that research it had carried out into the spending and saving habits of 18 to 34 year olds showed that 'party...
- Research articles 2004-12-02
- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- The Attitude that Builds Rapport
- In my previous post, I talked about the importance of curiosity when it comes to rapport building. If you're curious about the prospect, the prospect will be naturally drawn to like you. It's human nature. Dr. Robert Cialdini in his books Influence: the...
- Blog posts 2007-09-14
- The Effects Of The Selective Consideration Of Alternatives On Consumer Choice And Attitude-Decision Consistency
- There are many instances of consumer decision making in which more consideration is given to one brand than others in the choice set in many instances of consumer decision-making. The present research explores how selective consideration of a brand affects attitudes toward the brand, relative standing of the focal brand...
- White papers 2001-12-01
- An Exploratory Investigation of Attitude Toward the Website and the Advertising Hierarchy of Effects
- The paper discusses the findings of a study designed to increase the generalisability, validity and reliability of earlier studies concerning the relationships between attitude toward the ad and aspects of the advertising hierarchy of effects model in the online marketing context. The findings suggest that the traditional advertising hierarchy of...
- White papers
- Reading the consumer's mind.(Capita Research Group Inc. markets electroencephalographs)(Brief Article)
- Getting into the mind of the consumer is every marketer's dream, reports American Demographics. In fact, in 1997 the top 47 U.S.-based research firms took in $1.1 billion for research, attitude studies, focus groups, pre-testing, ad tracking and opinion research, according to the American Marketing Association....
- Research articles 2000-06-01
- On-site Consumer Research
- Purchase decisions are made in the store, the showroom, the restaurant. This is where the action happens. This is where consumer research should be conducted. When the premises (the store, the restaurant, the shopping mall) are the subject of the research, or when the purchase decision is made with one...
- White papers 2003-01-01
- Cornell University's Center for Hospitality Research joined forces with UniFocus
- * Cornell University's Center for Hospitality Research joined forces with UniFocus, a provider of research and consulting services for the hospitality industry, to give researchers access to UniFocus' data about consumer behavior in the travel industry. UniFocus' Hospitality Loyalty Management program includes guest, meeting planner and employee attitude studies that...
- Research articles 2004-04-05
- The Effective Use Of Research In Business-To-Business Technology Marketing
- Historically, business-to-business marketing of enterprise software has been a rearguard action to discover or create a market for a product that was developed without ever ascertaining whether a market existed for it. It is the kind of cart-before-the horse scenario that can only exist within an industry that collectively takes...
- White papers 2004-12-29
- In-Depth Research on Tyson Foods Inc.
- M2 PRESSWIRE-13 December 2006-Large Cap News: In-Depth Research on Tyson Foods Inc.C1994-2006 M2 COMMUNICATIONS LTD RDATE:13122006 Think of Tyson Foods (NYSE:TSN) as an 800-pound chicken -- with a bullish attitude. Already the largest chicken producer, Tyson's purchase of beef and pork...
- Research articles 2006-12-13
- Family Research Council Joins Conservative Leaders to Urge Action on Judicial Nominees
- WASHINGTON, June 12 /U.S. Newswire/ -- Today, Tom McClusky, vice president for Government Affairs at the Family Research Council, joined conservative leaders at a press conference to urge Senate GOP leadership to move delayed judicial nominees to the floor for a final vote. McClusky released the following statement today: "Throughout...
- Research articles 2006-06-12
- Forgiveness Boosts Health And Self-Esteem, Research Shows
- Learning how to forgive may be the smartest thing you can do. Recent research shows that holding on to anger increases your chances of a heart attack as well as cancer, high blood pressure, high cholesterol and other illnesses, according to news reports. Forgiveness boosts your self-esteem and...
- Research articles 1999-01-11
- TVN Entertainment Releases Findings From National Consumer Research Study
- TVN Entertainment Corp., the world's largest television on demand company, today unveiled attitude and usage findings from a national consumer research study it commissioned to understand the impact TVN's barker videos have on VOD usage. Among the results is confirmation of on demand's continued growth among digital subscribers and...
- Research articles 2008-09-03
- Affluent Consumers Not Likely to Change Spending Habits Despite Economic Slowdown, Per Phoenix Marketing International Research Study
- "Recession? What recession?" typifies attitude of majority of country's wealthy consumers
- Research articles 2008-03-04
- Differences in hypercompetitive attitude between American and Dutch university students.
- AMERICAN STUDENTS ARE MORE COMPETITIVE than Dutch students, according to evidence found in past comparisons of the competitive behaviors of American and Dutch university students in various types of mixed-motive games (Kelley et al., 1970; Kerlinger, 1978; Kuhlman & Marshello, 1975a; 1975b; Liebrand, 198 1). However,...
- Research articles 1992-06-01
- FSA has squandered GM goodwill
- SIR; Clive Beddall (Saturday Essay, May 10, p26) believes sound science is the only way to allay consumers' fears of eating GM foods. However, as public attitude research across Europe has demonstrated, "sound scientific information" is unable to answer many of the questions people have about GM foods--questions such...
- Research articles 2003-05-17
- Load Shapes With Attitude Are Available Now; National Business Energy DataMart Completed
- SAN DIEGO--BUSINESS WIRE--Sept. 27, 1999-- Now there is a source of load shapes and business information available to the energy industry. The Energy DataMart is a survey database of more than 10,000 businesses across the U.S. It provides information about commercial and small industrial businesses that facilitates and...
- Research articles 1999-09-28
- Readiness: a commander's responsibility - Research Focus
- The differences between a ready force and an ill-prepared one are the confidence, attitude, decisiveness, and endurance of the people. Overview Background The purpose of the military, when not engaged in contingency operations, is to prepare for its wartime mission. This article focuses on a commander's role...
- Research articles 2002-06-22
- Target Reorganizes Workforce, Attitude to Cope with Recession
- Target is learning to live with the recession, as cheap take precedence over chic in its business equation. Yesterday, Target announced it would lay off about nine percent of its headquarters workforce, but it certainly wasn’t cheap in the severance packages it offered. Still, 1,000 jobs are...
- Blog posts 2009-01-28
