BNET Business Dictionary
Business Definition for: Audience Research
- research carried out to measure the size or composition of the target audience for a piece of advertising
Additional Resources
- Digital audience research service launched to complement BARB and RAJAR.
- M2 PRESSWIRE-16 May 2002-CONTINENTAL RESEARCH: Digital audience research service launched to complement BARB and RAJAR C1994-2002 M2 COMMUNICATIONS LTD RDATE:05152002 Continental Research and its parent company Arbitron have today launched its Digital Audience Research Service, called specialisting, ...
- Research articles 2002-05-16
- Monitoring Mickey. (ABC Radio Networks hires Statistical Research Inc. to research Radio Disney test markets)(Brief Article)
- ABC Radio Networks has hired Westfield, N.J.-based Statistical Research Inc. to conduct audience research in the four test markets where ABC launched its children's format Radio ... ABC Radio Networks has hired Westfield, N.J.-based Statistical Research Inc. to conduct audience research in the four...
- Research articles 1996-11-25
- National newspapers fund PURE PRINT research to improve advertising currency
- WASHINGTON--BUSINESS WIRE--Aug. 2, 1995--The nation's two largest newspapers, USA TODAY and The Wall Street Journal, announced Wednesday that they have funded a pilot project conducted by Audits & Surveys Worldwide to study methods for improving syndicated audience research.Syndicated audience data are used to determine the relative value of advertising in...
- Research articles 1995-08-02
- Report tracks swelling Pan-Euro audience. (Pan-European Television Audience Research survey conducted by Nielsen Europe)
- European viewers with backyard dishes or cable subscriptions now spend 50 percent of their viewing time watching cable- and satellite-delivered programming. That is one of initial highlights of the annual Pan-European Television Audience Rese European viewers with backyard...
- Research articles 1992-03-16
- Jonathan Jephcott Joins Media Metrix as Director of Research, Pacific Rim; Media Metrix Establishes Worldwide Research Triumvirate
- Business Editors NEW YORK--BUSINESS WIRE--Feb. 7, 2000 Media Metrix, Inc. (NASDAQ: MMXI), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced the appointment of Jonathan Jephcott as Director of Research of its Pacific Rim operations. Jephcott, an internationally recognized authority in audience research, will...
- Research articles 2000-02-07
- News Corp.: Our Research Proves People Will Pay Online
- Forget about what you’ve heard—apparently readers are happy to pay for content. Or at least that’s what News Corp (NYSE: NWS). which plans to charge readers globally for access to News Corp websites, says its internal research has shown. According to a memo from Richard Freudenstein, CEO of News...
- External links 2009-09-25
- MapInfo Announces Relationship with Mediamark Research Inc.; Integration of MRI Data with TargetPro Provides Critical Edge for Customer Analysis
- TROY, N.Y.--BUSINESS WIRE--March 22, 1999--MapInfo Corporation (NASDAQ/NM:MAPS) today announced a relationship with Mediamark Research Inc. MRI to integrate a subset of MRI's standard product offering of audience research data with TargetPro 2.0, MapInfo's breakthrough marketing analysis tool for companies that need to perform marketing research based on powerful demographic and...
- Research articles 1999-03-22
- SMRB does its first business press research; teams with Cahners - Simmons Market Research Bureau
- Des Plaines, Ill.--Simmons Market Research Bureau SMRB has done its first audience research of the specialized business press. "The Simmons Study of Food Service Media and Markets" was done as a syndicated study, but was paid for entirely by the Cahners Publishing Company, which has control of the data.
- Research articles 1984-12-01
- GfK Group Expands International TV Research.
- NUREMBERG, Germany, February 15 /PRNewswire/ -- - GfK Companies Acquire Research Contracts Worldwide, Increase Their Panels and Implement New Metering Technology GfK Romania will be measuring official TV ratings in Romania for four years initially, starting from January 2008. In Bulgaria,...
- Research articles 2007-02-15
- The BARB barometer. (Broadcasters' Audience Research Board Ltd.)
- As U.S. programmers spread their wings over overseas markets, Britain's BARB research sheds light on what programming flies - and what bombs. It seems like everybody has an international version of their network these days, but the question remai As U.S. programmers...
- Research articles 1995-03-06
- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- Nielsen's now measuring DirecTV to spur national ad sales.(DirecTV Inc. signs up for Nielsen Media Research's audience ratings)
- DirecTV Inc. is aiming to become a bigger national ad-sales player, now that it's signed up for Nielsen Media Research's audience ratings. The company expects its selling effort to "move to a new level" as a result of the recently s...
- Research articles 2003-07-28
- Nielsen's digital display. (Nielsen Media Research plans test of active/passive audience meter)(Brief Article)
- Nielsen Media Research is planning a regional test, starting Nearly next year, of the audience measurement meter it has developed to monitor household viewing in the digital age. The so-called active/passive meter has patented technology tha Nielsen...
- Research articles 1997-04-21
- NBC, Nielsen sign $400m pact. (Ratings).(Nielsen Media Research)
- If there was any doubt that Nielsen Media Research would continue to be the standard-bearer for TV-audience measurement, NBC dispelled it last week by signing a seven-year deal for research and ratings services for all its outlets. That's a deal wo If there was...
- Research articles 2003-02-24
- Charter Communications and TNS Media Research Sign Agreement For Audience Measurement Services; Charter to Provide LA Area Digital Measurement Services
- NEW YORK -- Charter Communications, Inc., (NASDAQ:CHTR) a leading broadband communications company offering the latest in digital entertainment and advanced services and TNS Media Research, a world leader in video audience measurement have entered into an agreement to launch video audience measurement services in the Los Angles area.
- Research articles 2006-04-10
- Audience share swells for Spanish formats.
- Arbitron shows big gains for format in three major Hispanic markets Research comparing audience shares for Spanish-language stations in three of the nation's top Hispanic markets show Spanish broadcasters' shares surging ahead of local Hispanic po Arbitron shows big gains for format in...
- Research articles 1996-01-22
- Sizing up your competition; arm yourself with circulation data when confronting media buyers
- Sizing up your competition Ad agencies love to crank out magazine audience data when making buying decisions. But where does that leave publishers whose Simmons or MRI (Mediamark Research Inc.) data is unflattering or unrevealing? Or whose small circulation doesn't warrant audience research? One option for...
- Research articles 1988-02-01
- England-Argentina No.1 With World Cup Viewers; Contest Draws Highest TV Audience During Week of June 3-9, But Home-Team Matches Prove More Popular with Local Viewers
- Business & Entertainment Editors/Sports Writers NEW YORK--BUSINESS WIRE--June 20, 2002 England vs. Argentina proved to be the most popular match with FIFA World Cup viewers during the week of June 3-9, capturing the largest overall audience and placing within the top five most-watched matches in each of the...
- Research articles 2002-06-20
- VOD audience measurements inching closer.(Anystream Inc. and Nielsen Media Research Inc.)
- Staff Although audience measurements linked to the DVR have already seeped into the marketplace, doing that in the VOD world is starting to take several steps forward. Some proof was on display at the recent National Association of Broadcasters...
- Research articles 2006-06-01
