BNET Business Dictionary
Business Definition for: BOGOF
- buy one get one free, a sales promotion technique in which consumers are offered two products for the price of one
Wiktionary Definition for: BOGOF
- In retail, a promotion of a product in which consumers may purchase two of the products for the usual price of one such product.
- An item promoted in this way.
- (''as a modifier'') Describing such a promotion.
- (''as a modifier'') By extension, any similar offer in which the recipient is offered twice that which would usually be provided.
Additional Resources
- Poundland CEO Extols the Virtue of Value
- Poundland, the single-price mixed merchandise retailer has stepped up its Christmas preparations by announcing an expansion of its Christmas range. I spoke to Poundland CEO Jim McCarthy left about what this move says about consumer buying habits into the festive season and the longer-term implications into 2010. BNET:...
- Blog posts 2009-09-17
- The week's main activity: snapshot of activity in the wake of Easter
- The week's main activity >>SNAPSHOT OF ACTIVITY IN THE WAKE OF EASTER BRAND/PRODUCT MECHANICS Birds Eye...
- Research articles 2006-04-29
- Sotheby's auction that turned into a Lloyd Rees BOGOF sale.
- May 28, 2003 (The Sydney Morning Herald - ABIX via COMTEX) May 28, 2003 (The Sydney Morning Herald - ABIX via COMTEX)
- Research articles 2003-05-29
- Bogof's Week
- You could tell BBC anchorman Michael Buerk was happy in his work at the IGD convention by the way he laid into some of the speakers. Particularly the marketers among them. And Labour spin meister Philip Gould. Buerk told the audience whenever marketers got together he always found his...
- Research articles 2000-10-14
- Bogof's Week
- The cast seems to change every year, but the Booker Prize for Excellence 2001 at the Park Lane Hilton was the usual glittering affair. Instead of Stuart Rose (Malcolm Walker didn't even hang around long enough to make one appearance) Bill Grimsey was in charge this year, and managed...
- Research articles 2001-05-05
- Bogof's Week
- My congratulations again go to Safeway's director of communications Dr Kevin Hawkins, for his performance on BBC TV's Newsnight this Tuesday. Called in with the usual suspects to debate the future of the industry -- with all the traditional BBC-style, preconceived notions that involves -- he gave the performance...
- Research articles 2001-09-01
- Bogof's week
- Our esteemed editor, who has been known to sound off at will about food hygiene issues, has a new hobbyhorse this week -- the loos on India's railway system. Having spent several days swanning around the sub continent and failing to correct the wallahs' impression that he was a...
- Research articles 2002-04-20
- Pink salmon up
- Pink salmon prices are firming after reports the US government would purchase more 418g cans early in 2003. The last tender cleared 100,000 cases, and another similar quantity would firm the market. Reds are on promotion in UK retailers which will continue in the run-up to Christmas. Most of...
- Research articles 2002-11-02
- Bogof's week
- * New BFFF chairman Stephen Waugh had the cream or should that be ice cream of British frozen food in stitches at this year's annual lunch. To the clink of a great many glosses full of wine, Waugh pressed for more practical action from government "not just on diet but...
- Research articles 2006-12-02
- Seige and Fightback Among UK Shopkeepers
- Just shy of its 100th birthday, two main divisions of Woolworths are to go into administration, potentially putting 30,000 people out of work. With debts of £385m, the retailer will shut the doors on over 800 outlets, as well as its Entertainment UK division, a DVD...
- Blog posts 2008-11-26
- Will Dental Practice Help Sainsbury's Bite?
- Grocery stores seem undecided about how to pull in shoppers. Traditionally, they competed on price, but now food prices have risen, will they continue to rely on the image of value to drive sales? Last week, Sainsbury's announced it has opened a dental practice in a Manchester...
- Blog posts 2009-03-02
- Bogof's Week
- Back on the endless social round again. This time it was the National Grocers' Benevolent Fund annual ball last Friday night at London's Grosvenor House Hotel. With 2001: A Space Odyssey as the theme, it was a smashing occasion for the golden oldies among grocery's great and good, and raised...
- Research articles 2001-03-03
- Tesco introduces BOGOF initiative to cut consumer waste
- ‘Buy One Get One Free - Later' has been introduced by Tesco to help households lower their amount of waste. Customers who use the service will be able to pick up their free product when they need it. They will also be able to use a new home energy service...
- News items 2009-10-16
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