BNET Business Dictionary
Business Definition for: Brand Awareness
- the level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name.
Additional Resources
- Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems.
- M2 PRESSWIRE-19 December 2001-STRATEGY ANALYTICS: Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems C1994-2001 M2 COMMUNICATIONS LTD RDATE:20122001 London, England & Boston, MA...
- Research articles 2001-12-19
- Kinleys - Captivate increases brand awareness and product trial
- This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a highly targeted and creative approach to reach their objectives. They decided on a marketing program with two distinct elements: A unique, humorous advertising creative campaign...
- Case studies 2003-01-01
- Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article)
- ING Americas is putting on the dog to create brand awareness in the U.S. The U.S. unit of the Dutch financial services giant breaks a $20 million branding campaign today from Havas Advertising's Jordan McGrath Case & Partners, ... ING Americas is putting on the dog...
- Research articles 2001-05-21
- Clickable Enterprises Retains Marketing Agency The James Group To Increase Its Brand Awareness; The James Group Has a Strong Record in Helping Mid-Market Companies Grow Through Increased Brand Awareness
- MOUNT VERNON, N.Y. -- Clickable Enterprises, Inc. (OTCBB:CKEI), an Internet-based home heating oil company, announced today that it has retained the marketing firm, The James Group, to increase the Company's brand awareness in the home heating oil industry. The James Group specializes in creating and managing companies' brands to help...
- Research articles 2005-05-17
- Dolby is speaking up. (Retail).(Dolby Laboratories launches brand awareness campaign)(Brief Article)
- Dolby Laboratories is coming to videogame showrooms with a new brand awareness campaign after discovering that millions of new consoles are being plugged into home theater surround audio systems. "What we have consistently heard from publ Dolby Laboratories is...
- Research articles 2002-04-08
- Zaxby's raises brand awareness with licensee who does double duty as chain's NASCAR driver
- Athens, GA. -- Restaurant chains like to sponsor NASCAR drivers to raise brand awareness among rabid racing fans, but the Zaxby's chicken chain is taking the uncommon step of sponsoring one of its own licensees to race in the Craftsman Truck Series.
- Research articles 2007-02-19
- DHL India conferred the Frost & Sullivan's 'Best International Logistics Service Provider in India' and 'Best Brand Awareness in the Indian Logistics Industry' Award for 2007
- MUMBAI, India -- DHL India has been awarded the 'Best International Logistics Service Provider' and the 'Best Brand Awareness in the Indian Logistics Industry' for the year 2007 by Frost & Sullivan. This award is in recognition of its outstanding performance in customer experience and satisfaction for the year 2007.
- Research articles 2008-05-26
- Opodo trails rival travel sites in brand awareness.
- Online travel shop Opodo is seriously lagging behind competitors easyJet and Expedia in terms of brand awareness, according to new research. Figures from Continental Research show 84% of users had no awareness of the Opodo airline portal brand. This compares with 47% of people having good affinity with...
- Research articles 2004-09-09
- Survey says Cellular One most recognized brand - Cellular One Group's nationwide brand awareness study
- According to Cellular One Group's third bi-annual nationwide brand awareness study, Cellular One continues to be the most recognized wireless service brand. The national survey of more than 3,000 respondents, conducted during the second quarter of this year by the independent Savitz Research Center, measured unaided and top-of-mind consumer awareness...
- Research articles 1998-08-03
- New MSN research shows online advertising increases brand awareness by as much as 300 percent.
- M2 PRESSWIRE-7 December 1999-MICROSOFT: New MSN research shows online advertising increases brand awareness by as much as 300 percent C1994-2000 M2 COMMUNICATIONS LTD RDATE:061299 REDMOND, Wash. -- Microsoft Corp. today announced that, according to a new proprietary research study* commissioned by...
- Research articles 1999-12-07
- AMD rolls out major European advertising campaign in support of the AMD Athlon XP processor; New adverts, professional sports sponsorships, and reseller initiatives focus on AMD brand awareness, understanding PC performance.
- M2 PRESSWIRE-29 November 2001-AMD: AMD rolls out major European advertising campaign in support of the AMD Athlon XP processor; New adverts, professional sports sponsorships, and reseller initiatives focus on AMD brand awareness, understanding PC performance C1994-2001 M2 COMMUNICATIONS LTD RDATE:29112001...
- Research articles 2001-11-29
- NEOEDGE Proves up to 5X Increase in Brand Awareness With Online Video Ads in Casual Games Study by Frank N. Magid Associates
- Digital Media Services Leader in PC Casual Games publishes disruptive study results in white paper, 'Exploring the Optimal Online Video Advertising Model: Maximizing Online Video Advertising Effectiveness in the Context of PC Casual Games' 'This is good news for advertisers as advertising in online games presents an excellent...
- Research articles 2009-11-03
- Brand Awareness
- Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try? Rather earlier branding turned into a game of being seen for the sake of being seen, without giving consumers a reason to...
- White papers 2001-09-01
- Kodak still champ in store brand awareness - discount store sales of name brand camera equipment
- Kodak Still Champ in Store Brand Awareness
- Research articles 1987-10-12
- Thai luxury homebuilder to create brand awareness.
- By Kanana Katharangsiporn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 29--The Emperor House, a builder of luxury homes, plans to create brand awareness among high-end customers through its customer base, as well as by expanding its interior design and decoration ...
- Research articles 2004-09-29
- Fund Performance Beats Brand Awareness as Key Sales Factor for European Retail Funds
- LONDON -- Fund performance and not brand awareness is the primary driver of sales for European retail fund mangers, according to a new report commissioned by The Bank of New York. The research, entitled "The Battle for Sales - Brand v Performance", focuses on the largest 100 retail fund...
- Research articles 2006-06-26
- Cisco, 3Com Lead In Brand Awareness Survey
- Out of 30 networking equipment vendors In-Stat/MDR surveyed, Cisco Systems [CSCO] and 3Com [COMS] were the dominant vendors in terms of brand awareness for switch equipment and network interface cards, respectively. Cisco was the most recognized networking equipment brand name, overall, garnering nearly 70 percent of panelist responses. 3Com...
- Research articles 2002-07-02
- Planned Parenthood of New York City Launches New Brand Awareness Campaign: Planned Parenthood: More Than You Think
- NEW YORK, March 22 /U.S. Newswire/ -- On March 18, Planned Parenthood of New York City PPNYC unveiled its new brand awareness campaign, Planned Parenthood: More Than You Think, to raise public awareness about the importance of reproductive health care and the range of services that PPNYC offers. Billboards...
- Research articles 2002-03-22
- Increasing brand awareness and provision of consultation services to boost uptake of UPS by UK hospitals.
- M2 PRESSWIRE-21 December 2005-FROST & SULLIVAN: Increasing brand awareness and provision of consultation services to boost uptake of UPS by UK hospitalsC1994-2005 M2 COMMUNICATIONS LTD RDATE:21122005 London, UK - The market for uninterruptible power supply UPS in UK hospitals is poised...
- Research articles 2005-12-21
- GMAC ads seek brand awareness.(General Motors Acceptance Corp.)(Brief Article)
- General Motors Acceptance Corp. is not satisfied with being a well known auto lender. The highly diversified finance arm of General Motors will launch a multimedia brand-awareness campaign this year promoting its many services, from personal auto insurance to home mortgages. ...
- Research articles 2001-03-26
