BNET Business Dictionary
Business Definition for: Brand Awareness
- the level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name.
Additional Resources
- Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems.
- M2 PRESSWIRE-19 December 2001-STRATEGY ANALYTICS: Strategy Analytics -- Philips' sinking brand awareness and tumbling market share in mobile phones; Low brand awareness and poor handset satisfaction are key problems C1994-2001 M2 COMMUNICATIONS LTD RDATE:20122001 London, England & Boston, MA...
- Research articles 2001-12-19
- Kinleys - Captivate increases brand awareness and product trial
- This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a highly targeted and creative approach to reach their objectives. They decided on a marketing program with two distinct elements: A unique, humorous advertising creative campaign...
- Case studies 2003-01-01
- Opodo trails rival travel sites in brand awareness.
- Online travel shop Opodo is seriously lagging behind competitors easyJet and Expedia in terms of brand awareness, according to new research. Figures from Continental Research show 84% of users had no awareness of the Opodo airline portal brand. This compares with 47% of people having good affinity with...
- Research articles 2004-09-09
- Dolby is speaking up. (Retail).(Dolby Laboratories launches brand awareness campaign)(Brief Article)
- Dolby Laboratories is coming to videogame showrooms with a new brand awareness campaign after discovering that millions of new consoles are being plugged into home theater surround audio systems. "What we have consistently heard from publ Dolby Laboratories is...
- Research articles 2002-04-08
- Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article)
- ING Americas is putting on the dog to create brand awareness in the U.S. The U.S. unit of the Dutch financial services giant breaks a $20 million branding campaign today from Havas Advertising's Jordan McGrath Case & Partners, ... ING Americas is putting on the dog...
- Research articles 2001-05-21
- Planned Parenthood of New York City Launches New Brand Awareness Campaign: Planned Parenthood: More Than You Think
- NEW YORK, March 22 /U.S. Newswire/ -- On March 18, Planned Parenthood of New York City PPNYC unveiled its new brand awareness campaign, Planned Parenthood: More Than You Think, to raise public awareness about the importance of reproductive health care and the range of services that PPNYC offers. Billboards...
- Research articles 2002-03-22
- Brand Awareness
- Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try? Rather earlier branding turned into a game of being seen for the sake of being seen, without giving consumers a reason to...
- White papers 2001-09-01
- Kodak still champ in store brand awareness - discount store sales of name brand camera equipment
- Kodak Still Champ in Store Brand Awareness
- Research articles 1987-10-12
- Thai luxury homebuilder to create brand awareness.
- By Kanana Katharangsiporn, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 29--The Emperor House, a builder of luxury homes, plans to create brand awareness among high-end customers through its customer base, as well as by expanding its interior design and decoration ...
- Research articles 2004-09-29
- Ford Acquires Beanstalk Group, Eves Expanded Licensing - Ford Motor Co., expanding brand awareness - Brief Article
- DETROIT--Ford Motor Co. has purchased The Beanstalk Group licensing firm to expand brand awareness for Volvos, Jaguars, Land Rovers and other models. Terms were not disclosed. Beanstalk's clients have included Coca-Cola, AT&T and Harley-Davidson. Linden Nelson, CEO of Ford's iDentify merchandising unit, will be CEO of a merged operation under...
- Research articles 2001-06-18
- Zaxby's raises brand awareness with licensee who does double duty as chain's NASCAR driver
- Athens, GA. -- Restaurant chains like to sponsor NASCAR drivers to raise brand awareness among rabid racing fans, but the Zaxby's chicken chain is taking the uncommon step of sponsoring one of its own licensees to race in the Craftsman Truck Series.
- Research articles 2007-02-19
- DHL India conferred the Frost & Sullivan's 'Best International Logistics Service Provider in India' and 'Best Brand Awareness in the Indian Logistics Industry' Award for 2007
- MUMBAI, India -- DHL India has been awarded the 'Best International Logistics Service Provider' and the 'Best Brand Awareness in the Indian Logistics Industry' for the year 2007 by Frost & Sullivan. This award is in recognition of its outstanding performance in customer experience and satisfaction for the year 2007.
- Research articles 2008-05-26
- Mobile Advertising Comes to Idle Screen in Asia; Honda campaign reaches millions of AIS subscribers using Celltick's LiveScreenMedia; Mass scale campaign to raise brand awareness for Honda motorbikes Interactive sponsored safety tips broadcast daily to us
- M2 PRESSWIRE-12 February 2007-Celltick Technologies: Mobile Advertising Comes to Idle Screen in Asia; Honda campaign reaches millions of AIS subscribers using Celltick's LiveScreenMedia; Mass scale campaign to raise brand awareness for Honda motorbikes Interactive sponsored safety tips broadcast daily to users' idle-screen 3m unique impressions...
- Research articles 2007-02-12
- Most European IT organisations to outsource at least one mission-critical technology operation by 2005, according to new METAspectrum market evaluation; Outsourcing leaders leverage strong brand awareness and boardroom relationships.
- M2 PRESSWIRE-22 January 2003-META GROUP: Most European IT organisations to outsource at least one mission-critical technology operation by 2005, according to new METAspectrum market evaluation; Outsourcing leaders leverage strong brand awareness and boardroom relationshipsC1994-2003 M2 COMMUNICATIONS LTD RDATE:01202003 Fleet Hampshire...
- Research articles 2003-01-22
- Strategy Analytics -- Cellular brand awareness & portfolio differentiation key to market share; Samsung most likely to challenge leaders.
- M2 PRESSWIRE-31 October 2000-STRATEGY ANALYTICS: Strategy Analytics -- Cellular brand awareness & portfolio differentiation key to market share; Samsung most likely to challenge leaders C1994-2000 M2 COMMUNICATIONS LTD RDATE:30102000 Boston, MA -- Nokia and Motorola continue to hold leadership ...
- Research articles 2000-10-31
- Zaldiva Launches ZaldivaWebSolutions.com and Progressive Web Sites Drive Brand Awareness and Increase Viewership with Adobe Web Solutions.
- M2 PRESSWIRE-3 March 2006-US Financial Network: Zaldiva Launches ZaldivaWebSolutions.com and Progressive Web Sites Drive Brand Awareness and Increase Viewership with Adobe Web SolutionsC1994-2006 M2 COMMUNICATIONS LTD RDATE:03032006 City of Industry, CA -- Internet software and services industry news provided by...
- Research articles 2006-03-03
- STRATEGY ANALYTICS: Nokia achieves 48% cellular brand awareness in Europe.
- M2 PRESSWIRE-26 May-STRATEGY ANALYTICS: Nokia achieves 48 cellular brand awareness in Europe C1994-99 M2 COMMUNICATIONS LTD RDATE:250599 * New Study from Strategy Analytics suggests Market Leader is Well Positioned to Dominate Handset Replacement Market Luton, England -- Almost half...
- Research articles 1999-05-26
- Most IT organisations to adopt outsourcing by 2005, according to new METAspectrum market evaluation; Outsourcing leaders leverage strong brand awareness and boardroom relationships.
- M2 PRESSWIRE-5 September 2002-META GROUP: Most IT organisations to adopt outsourcing by 2005, according to new METAspectrum market evaluation; Outsourcing leaders leverage strong brand awareness and boardroom relationships C1994-2002 M2 COMMUNICATIONS LTD RDATE:09042002 Fleet, Hampshire -- META Group,...
- Research articles 2002-09-05
- New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)
- Byline: TOBI ELKIN Skeptical consumer package-goods marketers take note: Rivals are beginning to reallocate media dollars into digital media and marketing. Such shifts are resulting in substantial increases in brand awareness that can give marketers a competitive advantage, according to the results of...
- Research articles 2003-02-10
- Shamrock to roll out new monitor models at COMDEX kicking off nationwide brand awareness promotion
- SANTA FE SPRINGS, Calif.--BUSINESS WIRE--Nov. 1, 1996-- Shamrock Technology -- New Product Information -- COMDEX Booth S3650A Breaking out of the OEM arena for the first time, Shamrock Technology...
- Research articles 1996-11-01
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