BNET Business Dictionary
Business Definition for: Brand Value
- the amount that a brand is worth in terms of income, potential income, reputation, prestige, and market value. Brands with a high value are regarded as considerable assets to a company, so that when a company is sold a brand with a high value may be worth more than any other consideration.
Additional Resources
- Leveraging Brand Value In A Downturn
- The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help...
- White papers 2001-02-01
- SKYWORTH'S BRAND VALUE SHRINKS CNY5BN IN 15 DAYS
- AsiaInfo Services 12-20-2004 Skyworth's Brand Value Shrinks CNY5bn in 15 Days CHINA, Dec 20, 2004 SinoCast via COMTEX -- The brand value of Skyworth, which was affected by the scandal of its chairman Huang Hongsheng, was scored a zero by Merrill...
- Research articles 2004-12-20
- Protecting Brand Value on the Internet
- The New Anticybersquatting Act and ICANN Arbitration Have Cybersquatters on the Run Just mention the names Yahoo and EBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high...
- Research articles 2000-06-05
- Protecting Brand Value on the Internet
- Just mention the names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-07-17
- Protecting Brand Value on the Internet
- Just mention the, names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-08-07
- Strategic Brand Value:Advancing Use Of Brand Equity To Grow Your Brand and Business
- Business that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associates that contribute to brand equity and are critical to enhancing the brand value and extent that...
- White papers 2003-09-01
- Managing Brand Value Strengthens Business Health
- From the executive summary: ‘A brand is a set of expectations and associations evoked from experience with a company or product. It is all about how customers think and feel about what the business or product actually delivers, from beginning to end. The customers are likely to have a positive...
- White papers 2003-11-01
- SAMSUNG ELECTRONICS SOARS TO 25TH IN BRAND VALUE: SURVEY.
- SEOUL, July 25 Asia Pulse - Samsung Electronics (KSE:05930) rose to 25th in terms of brand value in the corporate world this year, up nine notches from its standing in 2002, according to a survey Friday. SEOUL, July 25 Asia Pulse - Samsung Electronics...
- Research articles 2003-07-25
- Thai Mobile Phone Operator to Brighten Up Brand Value.
- By Mongkol Jullayothin, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 5--Strengthening the brand value of TA Orange in the coming year will be the mission of Apirak Kosayodhin, the new co-chief executive officer of the country's third-ranked mobile-phone operator. ...
- Research articles 2002-11-05
- Brand Value And The User Experience
- From the executive summary: ‘Commitment from the top level of an organization or company, to focus on creating a comfortable, intuitive, consistent, and trustworthy experience from start to finish, is necessary for ongoing success. Such companies understand business value. User experience professionals generally have small arsenal of usability specialists that...
- White papers 2004-07-14
- Google Rises to the Top of the BRANDZ™ Ranking with a Brand Value of $66,434 Million
- NEW YORK -- The second annual BRANDZ[TM] Top 100 Most Powerful Brands ranking published in cooperation with the Financial Times was announced today by leading global market research and consulting firm Millward Brown. Google has risen to the top of this year's ranking, taking the number one spot with a...
- Research articles 2007-04-23
- Whirlpool Corp. Implements SAS Warranty Analysis to Enhance Its Early Warning System; SAS Gives Global Appliance Leader the Business Intelligence Capability to Quickly Analyze Claims and Build Brand Value
- LISBON, PORTUGAL -- Whirlpool Corp., the world's leading manufacturer and marketer of major home appliances, recently implemented SASR Warranty Analysis and SAS Text Miner solutions to further develop its already robust customer early warning system. The global manufacturer anticipates that these SAS business intelligence tools will significantly reduce annual warranty...
- Research articles 2005-06-22
- Soc: Beckham builds on brand value
- 00-00-0000 Soc: Beckham builds on brand value By Katie Allen LONDON, June 13 Reuters - While European soccer clubs weigh up the cost of bidding for England captain David Beckham, the player himself will be jetting...
- Research articles 2003-06-13
- The Very Tangible Value of the Brand
- A brand represents the most powerful link between the offer and consumer. What else is a brand if not what consumers perceive it to be? Familiarity, image and trust drive a brands reason to be and thus they are the building blocks of its capacity to generate value. To create...
- White papers 2003-02-19
- Corporate Brand And Wall Street
- Brand value as a number has little relevance. It can change at any time. Brand value and valuation are dependent on marketplace dynamics and management. Strong brands signify strong companies. While there have been instances where "image" overtook reality (e.g., Enron, Adelphia, the dot-coms) and caused stock prices to soar...
- White papers 2003-01-01
- Brand Resilience
- Resilience is one of the most important traits a successful human can have. It can also work for business brands, argue Booz Allen Hamilton consultants Nikhil Bahadur and John Jullens in strategy+business more or less a Booz house organ. In New Life for Tired Brands, they start with a mini-study...
- Blog posts 2008-07-14
- The Value of Brands
- It is true that Brands are corporate assets that add value to the bottom line. A solid brand strategy can build shareholder value and attract top talent to a business. However, because there is no standard model for calculating brand value, it is hard to know just what a brand...
- White papers 2000-02-01
- Interbrand Report: Brand Value Proves Stable Against Volatile Stock Market Valuations
- The article is all about the ranking by Interbrand Corp. that is based on a rigorous analysis of brand strength. The value of a brand is based on two principles: The marketing principle that brands generate and secure customer demand and the financial principle of net present value of future...
- White papers 2001-01-01
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- "The Brand Bubble" Reviewed
-  Title: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It      Authors: John Gerzema and Ed Lebar Pages: 252 Price: $27.95 Type: Marketing/Self-help Theme: Your brand is only valuable if it's moving forward. Who should read: Brand strategists,...
- Blog posts 2008-12-19
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