BNET Business Dictionary
Business Definition for: Brand Value
- the amount that a brand is worth in terms of income, potential income, reputation, prestige, and market value. Brands with a high value are regarded as considerable assets to a company, so that when a company is sold a brand with a high value may be worth more than any other consideration.
Additional Resources
- Leveraging Brand Value In A Downturn
- The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help...
- White papers 2001-02-01
- SKYWORTH'S BRAND VALUE SHRINKS CNY5BN IN 15 DAYS
- AsiaInfo Services 12-20-2004 Skyworth's Brand Value Shrinks CNY5bn in 15 Days CHINA, Dec 20, 2004 SinoCast via COMTEX -- The brand value of Skyworth, which was affected by the scandal of its chairman Huang Hongsheng, was scored a zero by Merrill...
- Research articles 2004-12-20
- Protecting Brand Value on the Internet
- Just mention the names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-07-17
- Philips brand value increases 15%
- AMSTERDAM -- Royal Philips Electronics announced yesterday Philips was one of the ten fastest-growing brands in terms of total brand value in the 2007 ranking of the top 100 global brands as compiled by leading brand consultant Interbrand. In this year's ranking, the total estimated value of the...
- Research articles 2007-08-01
- BRAND VALUE OF YANJING BEER SURPASSES CNY 10BN
- AsiaInfo Services 12-11-2003 Brand Value of Yanjing Beer Surpasses CNY 10bn BEIJING, Dec 11, 2003 SinoCast via COMTEX -- Beijing Famous-Brand EvaluationCo., Ltd. issued its 2003 report on research and evaluation of the most valuable Chinese brands. The...
- Research articles 2003-12-11
- Protecting Brand Value on the Internet
- The New Anticybersquatting Act and ICANN Arbitration Have Cybersquatters on the Run Just mention the names Yahoo and EBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high...
- Research articles 2000-06-05
- Protecting Brand Value on the Internet
- Just mention the, names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-08-07
- Strategic Brand Value:Advancing Use Of Brand Equity To Grow Your Brand and Business
- Business that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associates that contribute to brand equity and are critical to enhancing the brand value and extent that...
- White papers 2003-09-01
- SAMSUNG ELECTRONICS SOARS TO 25TH IN BRAND VALUE: SURVEY.
- SEOUL, July 25 Asia Pulse - Samsung Electronics (KSE:05930) rose to 25th in terms of brand value in the corporate world this year, up nine notches from its standing in 2002, according to a survey Friday. SEOUL, July 25 Asia Pulse - Samsung Electronics...
- Research articles 2003-07-25
- Samsung's Brand Rises to 34th Most Recognized Worldwide; Brand Valued at USD $8.31 Billion, a 30% Increase in Brand Value
- Business Editors/Hi-Tech Writers SEOUL, Korea--BUSINESS WIRE--July 29, 2002 Success of Global Brand Campaign is Evident in Higher Interbrand Ranking and Premium Placement in Business Week's Annual Review Business Week has ranked Samsung's brand the 34th best worldwide with a brand value of USD $8.31 billion, up...
- Research articles 2002-07-29
- Nissan makes big climb in brand value study.(Brief Article)
- Hyundai and Nissan made significant improvements in a recent study of brand value as perceived by customers. Saturn retained the study's top ranking. Saturn also remained the only domestic brand to crack the top 10, mainly because most domestic brands have lower resale value...
- Research articles 2000-09-11
- Managing Brand Value Strengthens Business Health
- From the executive summary: ‘A brand is a set of expectations and associations evoked from experience with a company or product. It is all about how customers think and feel about what the business or product actually delivers, from beginning to end. The customers are likely to have a positive...
- White papers 2003-11-01
- Hitachi to launch global "Inspire the Next" brand campaign; Corporate advertising expenditures outside of Japan to be doubled, speeding up enhancement of brand value.
- M2 PRESSWIRE-29 August 2001-HITACHI: Hitachi to launch global "Inspire the Next" brand campaign; Corporate advertising expenditures outside of Japan to be doubled, speeding up enhancement of brand value C1994-2001 M2 COMMUNICATIONS LTD RDATE:29082001 TOKYO, Japan -- Hitachi, Ltd. (NYSE:HIT/TSE:6501),...
- Research articles 2001-08-29
- Research and Markets: Now Available: Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91291) has announced the addition of "Profile of Iconix Brand Group: A Unique Business Model for Maximising Brand Value" to their offering. The group has grown substantially in the past four years through an aggressive strategy of brand acquisition and a change in...
- Research articles 2008-05-09
- Brand Value And The User Experience
- From the executive summary: ‘Commitment from the top level of an organization or company, to focus on creating a comfortable, intuitive, consistent, and trustworthy experience from start to finish, is necessary for ongoing success. Such companies understand business value. User experience professionals generally have small arsenal of usability specialists that...
- White papers 2004-07-14
- Samsung Lifts the Veil on Global Performance, Surge in Brand Value, and Corporate Strategy
- DVD News 09-17-2003 Samsung Lifts the Veil on Global Performance, Surge in Brand Value, and Corporate Strategy DVD NEWS-17 September 2003-Samsung Lifts the Veil on Global Performance, Surge in Brand Value, and Corporate Strategy C1999- 2003 DVD News. Distributed for AM...
- Research articles 2003-09-17
- CHINA OVERSEAS PROPERTY, VAKE BRAND VALUE TOPS CNY10BN EACH
- AsiaInfo Services 09-21-2009 China Overseas Property, Vake Brand Value Tops CNY10bn Each BEIJING, Sep 21, 2009 SinoCast Daily Business Beat via COMTEX -- Brand value of China Overseas Property Ltd. and China Vanke Co., Ltd. (SZSE: 000002) each surpasses CNY 10 billion this...
- Research articles 2009-09-21
- Thai Mobile Phone Operator to Brighten Up Brand Value.
- By Mongkol Jullayothin, Bangkok Post, Thailand Knight Ridder/Tribune Business News Nov. 5--Strengthening the brand value of TA Orange in the coming year will be the mission of Apirak Kosayodhin, the new co-chief executive officer of the country's third-ranked mobile-phone operator. ...
- Research articles 2002-11-05
- BRAND VALUE OF MEDIA RANKS THE 11TH IN THE COUNTRY
- AsiaInfo Services 12-22-2000 Brand Value of Media Ranks the 11th in the Country CHINA, Dec 28, 2000 AsiaPort via COMTEX -- The research report named Most Valuable Brands in China, publicized recently by China's brand evaluation authority, shows that...
- Research articles 2000-12-22
- Google Rises to the Top of the BRANDZ™ Ranking with a Brand Value of $66,434 Million
- NEW YORK -- The second annual BRANDZ[TM] Top 100 Most Powerful Brands ranking published in cooperation with the Financial Times was announced today by leading global market research and consulting firm Millward Brown. Google has risen to the top of this year's ranking, taking the number one spot with a...
- Research articles 2007-04-23
