Brochure: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Brochure

  • a booklet or pamphlet that contains descriptive information or advertising, for example, in relation to a product or real estate for sale, or an available service

Wiktionary Definition for: Brochure

  • #a booklet of printed informational matter, like a pamphlet, often for promotional purposes.

Additional Resources

The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures aren't always small. Sometimes they're quite large. As for...
Tags: Brochure, Neil Sagebiel, Marketing Research, Marketing
White papers 2005-09-05
How To Design A Brochure
A company can succeed in the global market with help of good brochure. A brochure is the document that contains details about a company’s products and services. But, it is also essential to have effective brochure process in place to increase profitability. A brochure should be perfect masterpiece containing attractive...
Tags: Brochure, McCall Media & Marketing
White papers 2001-06-01
New hearing disorders brochure.(Department of Education)(Brief Article)
The U.S. Department of Education has issued a new brochure for parents explaining the full range of options, including cochlear implants, for deaf and hard-of-hearing children. The brochure will increase awareness of the technological options available as well as help parents make well-informed choices. Visit www.ed.gov/about/offices/...
Tags: brochure, U.S. Department of Education
Research articles 2005-09-06
A Look at Color Brochure Printing
Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use,...
Tags: Brochure, EzineArticles.com, Printing, Document Management, Recruitment & Selection, Enterprise Software, Software, Finance, Managerial Accounting, Human Resources, Workforce Management
White papers 2005-08-31
U.S. Housing Agency Issues Brochure to Help Consumers Combat Predatory Lending.
By Christian Murray, Newsday, Melville, N.Y. Knight Ridder/Tribune Business News Oct. 8--The U.S. Department of Housing and Urban Development this week introduced a brochure to help consumers combat so-called predatory lending, but some experts say the brochure will do little to stop...
Tags: brochure, FINANCE, Newsday
Research articles 2003-10-08
International Atomic Energy Agency's Brochure.
The International Atomic Energy Agency have produced a brochure on their laboratories in Seibersdorf and Vienna. The brochure contains information on ... The International Atomic Energy Agency have produced a brochure on their laboratories in Seibersdorf and Vienna. The brochure contains information on the FAO/IAEA...
Tags: brochure, International Atomic Energy Agency
Research articles 1999-11-01
The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
Tags: Brand, Tool, Peter Montoya, Branding Brochure, Branding, Marketing
White papers 2003-01-01
How to Create a Sales Brochure
The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and...
Tags: Brochure, Sales Strategy, Sales Force Management, Sales
White papers 2003-01-01
How to Make a Super Brochure or Mailing Piece
This paper discusses the steps needed to make a brochure. The first is to put a selling message on the cover. This is the most important rule of all and, curiously, one that is little followed. The cover of a brochure works like a headline of a print ad. Four...
Tags: Brochure, Eagle Marketing
White papers
Nissan announces new Nomad sales brochure
Nissan Forklift Corp., North America announces the release of the new Nomad sales brochure. This 8-page color brochure highlights the exclusive features and many benefits of the Nissan Nomad Series.
Tags: Nissan Motor Co. Ltd., sales
Research articles 1998-09-01
Spanish-Language Consumer Brochure On Bank Complaint Instructions - Brief Article
The Federal Reserve Board announced on August 7, 2001, that it has published a Spanish version of its brochure for consumers, Como puede un consumidor presentar una queja acerca de un banco How to File a Consumer Complaint About a Bank. The brochure covers the kinds of complaints the...
Tags: bank, brochure, Federal Reserve Board
Research articles 2001-09-01
FAA: FAA, luggage industry produce carry-on baggage brochure.
M2 PRESSWIRE-22 February 1999-FAA: FAA, luggage industry produce carry-on baggage brochure C1994-99 M2 COMMUNICATIONS LTD RDATE:190299 WASHINGTON -- The Federal Aviation Administration FAA and the Luggage and Leather Goods Manufacturing Association LLGMA along with industry cabin safety partners are unveiling a...
Tags: brochure, FAA, industry, Strategy
Research articles 1999-02-22
MGM publications cover braking topics.(Brief Article)
MGM Brakes' Welded Yoke Spring Brake Models brochure (Form #5064) is now available. This brochure describes why only welded yoke actuators should be used if replacement is necessary. The company's Neoprene Diaphragm Flyer/Brochure (Form #5063) MGM Brakes' Welded Yoke...
Tags: brochure, Metro Goldwyn Mayer Studios
Research articles 2004-05-01
Rockwell Automation
Rockwell Automation has published a new brochure featuring its DODGE[R] line of smart bearings. The 16-page, four-color brochure contains numerous photographs, charts, drawings, graphs, and screen shots that depict the application potential and performance capabilities of the company's bearing monitoring systems. The brochure covers such topics as selection, ordering, available...
Tags: brochure, Rockwell Automation Inc.
Research articles 2002-07-01
Virgin has Australia wrapped
VIRGIN Holidays' first dedicated Australia and New Zealand brochure takes off on the back of Virgin Atlantic's introduction of daily flights to Sydney. The flights, via Hong Kong, begin on December 7. The inclusion of Australian domestic airline Virgin Blue in the 48-page brochure links...
Tags: Australia, brochure, NETWORKING, Virgin, Virgin Atlantic
Research articles 2004-10-29
Brochure on flammability hazards gets shelved. (sleepwear flammability hazards; technical and liability issues)
Brochure on Flammability Hazards Gets Shelved A brochure warning older Americans about the flammability hazards posed by sleepwear has been shelved after a coalition of textile, apparel and retail groups failed to agree on technical and liability issues. Dubbed "What Smart...
Tags: AARP, brochure, MARKETING
Research articles 1987-10-29
Brochure on bone health available online from Women's Health Research at Yale.
M2 PRESSWIRE-15 May 2006-YALE UNIVERSITY: Brochure on bone health available online from Women's Health Research at YaleC1994-2006 M2 COMMUNICATIONS LTD RDATE:15052006 New Haven, Conn. -- In conjunction with National Osteoporosis Month in May, Women's Health Research at Yale is making available...
Tags: Benefits, brochure, HEALTHCARE, SOFTWARE, women, Yale University
Research articles 2006-05-15
Hyatt Hotels of California offer free brochure to visitors to the state; 10-page color brochure offers sights and tips on the Golden State
SAN FRANCISCO--BUSINESS WIRE--March 19, 1997--Highlighting the geography, climate and varied attractions of the Golden State, Hyatt Hotels of California are offering a free brochure available to all by calling 800/HYATT-CA.
Tags: brochure, Hyatt Hotels & Resorts
Research articles 1997-03-19
Plasma cutting brochure. (Books, Software & Lit).(Brief Article)
W.A. Whitney has a color brochure available about the company's Advantage line of plasma cutting machines. The brochure gives details about the system's Windows-based control with graphical user interface and design specifications. Tubular steel brid W.A. Whitney has a color brochure available about the company's...
Tags: Books, brochure, plasma, software
Research articles 2002-07-01
Cooper Electronics' capabilities brochure
A new brochure features the full range of products and a complete listing of Cooper Electronic Technologies' applications for magnetics, overvoltage and overcurrent protection devices, and supercapacitors.
Tags: Cooper, electronics
Research articles 2002-11-01