a Web site that is the online equivalent of a printed brochure, providing information about products and services. The term is most often used in a derogatory way to refer to electronic advertising for planned but nonexistent products.
THE AIRLINE MOVES TO PROTECT THE WEB BRAND IT TRANSFORMED FROM BROCHUREWARE INTO INTERACTIVE MONEY-MAKING MACHINE OVER THE PAST SIX YEARS, SOUTHWEST AIRLINES HAS built a corporate Web site that has gone from displaying static brochureware to generating more than $1.5 billion...
INSURANCE INFO SITE NEEDS MORE DEPTH TO ITS MAIN FEATURES AND COULD BENEFIT FROM A CLEARER BRANDING WITH FIDELITY INVESTMENTS THOUGH IT DOES LITTLE TO GO BEYOND BROCHUREWARE, Insurance.com is a clean and easy-to-use site with multiple ways to access insurance ...
HOW DO YOU advertise yourself online if you're an ad agency? For the leading shops the answer must be unclear because half the top 10 agencies (ranked by 1996 gross revenue) do not currently have a real site of their own. Three of...
The article is on e-commerce strategy. It states the provisions of how to make money on the web and how to follow the money for long term. It specifies the requirements that are necessary for the online business. Web analytics, or the technology of monitoring and summarizing Web site use...
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