BNET Business Dictionary

Business Definition for: Brochureware

a Web site that is the online equivalent of a printed brochure, providing information about products and services. The term is most often used in a derogatory way to refer to electronic advertising for planned but nonexistent products.

Additional Resources

Follow the Money: The article is on e-commerce strategy. It states the provisions of how to make money on the web and how to follow the money for long term. It specifies the requirements that are necessary for the online business. Web analytics, or the technology of monitoring and summarizing Web site use...; Tags: American Marketing Association, Web, Analytics, Benchmarking, E-business, Web Technology, Financial Planning, E-business/E-Commerce, Finance, Internet; White papers 2001-10-08
Brochureware dominates in survey of agency sites: Web shops gain more from a strong site than their traditional counterparts.(Interactive Media & Marketing): HOW DO YOU advertise yourself online if you're an ad agency? For the leading shops the answer must be unclear because half the top 10 agencies (ranked by 1996 gross revenue) do not currently have a real site of their own. Three of...; Tags: advertisement, agency, MARKETING, Ogilvy & Mather, survey, Web; Research articles 1998-03-09

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