Campaign: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Campaign

  • a program of advertising and marketing activities with a specific objective

Wiktionary Definition for: Campaign

  • a series of operations undertaken to achieve a set goal; as, an election campaign, a military campaign, an advertising campaign
  • Ex:''The company is targeting children in their latest advertising '''campaign'''.''
  • intransitive to take part in a campaign
  • Ex:''She '''campaigned''' for better social security.''

Additional Resources

Security Hill gears up for AFAF campaign
The annual Air Force Assistance Fund AFAF campaign is here. This year's campaign will run from March 20 to April 28. As Air Force members, we have the opportunity to take care of our own. This campaign is a very important one. We can positively touch many lives with...
Tags: Air Force, CAREER, FINANCE, security
Research articles 2006-04-01
Campaign finance woes - Justice Dept. to investigate Democratic Party's campaign fund practices during 1996 presidential campaign - Editorial
After rejecting calls to appoint an independent counsel to look into campaign finance violations by the 1996 Clinton-Gore campaign, Attorney General Janet Reno has changed her mind. Reno reopened the issue based on a Federal Elections Commission report that questions the legality of a multimillion-dollar television ad campaign closely supervised...
Tags: Democratic Party, FINANCE, Gore
Research articles 1998-10-01
Keep Campaign Donors Anonymous?(Brief Article)
Keep Campaign Donors Anonymous? Ian Ayres, "Should Campaign Reformers Be Identified?" in Regulation (Summer 2001), Cato Institute, 1000 Massachusetts Avenue N.W., Washington, D.C. 20001. Campaign finance reformers often argue that campaign contributions should be made public, so that voters can observe whether donors ...
Tags: Cato Institute, FINANCE, Yale University
Research articles 2001-10-01
The diary
Gordon Brown's supporters say they don't have to register his leadership campaign with the Electoral Commission because there is no campaign or campaign website. But Labour's marketing agency, Silverfish, has registered gordonbrown4leader. Indeed, "back end" work on the website's infrastructure as well as domain name has been under way since...
Tags: Benefits, British Broadcasting Corp., Government, INTERNET, Leadership
Research articles 2007-04-15
This Is Reform?: Predicting the Impact of the New Campaign Financing Regulations
Overall, the allegedly reformed campaign of the future will be less competitive, less controlled by candidates and their parties, and more influenced by the mainstream media and will involve fewer voters than the typical campaign of today. It appears, therefore, that campaign finance regulation's principal goals will not be realized....
Tags: Cato Institute, Financing, Regulation, Financial Accounting, Finance
White papers 2002-11-20
OKC United Way fund campaign begins Sept. 7
United Way of Central Oklahoma, the Central Oklahoma Combined Federal Campaign, the State Charitable Campaign, and the Heart of the City Campaign will begin 2007 fundraising campaigns on Sept. 7.
Tags: United Way
Research articles 2007-08-30
Nickles builds campaign against IRS
TULSA AP -- Sen. Don Nickles is using a campaign against the Internal Revenue Service to raise funds for his next re-election campaign.
Tags: Internal Revenue Service
Research articles 1998-06-15
United Way to open campaign in central Oklahoma
United Way of Central Oklahoma, the Central Oklahoma Combined Federal Campaign, the State Charitable Campaign and the Heart of the City Campaign will begin their 2006 fundraising campaigns on Friday with a breakfast at 7:30 a.m. at the AT&T Bricktown Ballpark.
Tags: United Way
Research articles 2006-09-07
For Jesse Jackson and his campaign. (editorial)
FOR JESSE JACKSON AND HIS CAMPAIGN Jesse Jackson is a serious candidate for the presidency. He was always serious; it was just the press, the political scientists and the other politicians who belittled his campaign, trivialized his efforts and disdained his prospects. Despite the...
Tags: America, Democratic Party, Leadership, MARKETING, Strategy
Research articles 1988-04-16
CAMPAIGN CENTRAL
Campaign cash Democratic gubernatorial hopeful Rollie Heath still hasn't cracked $1 million in contributions while Gov. Bill Owens continues to raise his massive fund-raising advantage. The latest campaign contribution reports show Heath took in $103,029 between July 25 and Aug. 28, bringing his campaign total to...
Tags: Democrat, Government, Heath, Jones, SOFTWARE, U.S. Senate
Research articles 2002-09-04
Advertising Brand Campaign Highlights Sharp's Technology Leadership in Document Industry
Comprehensive brand campaign in U.S. stretches the limits for a copier ad campaign; includes broadcast, print and online elements
Tags: advertisement, industry, Sharp Corp.
Research articles 2007-08-23
Sunday Rally Will Kick off Campaign to Protect Airline Industry Safety and Jobs
WHAT: The Campaign To Protect Airline Safety and Jobs will publicly kick off its campaign, which is an escalation of the strike by 4,400 mechanics, custodians and cleaners, members of the ...
Tags: job, Northwest Airlines Corp.
Research articles 2005-12-01
Staples.com launches campaign - Brief Article
Staples.com launched an integrated marketing campaign last month that introduced the company's new tag line, "Hey, you don't have to run out." The campaign features a 30-second national television spot as well as national radio, print and on-line components. The campaign was created by Staples' in-house agency and jointly executed...
Tags: Staples Inc.
Research articles 2000-03-06
Schweitzer spinning
I'm surprised and a little disappointed to see The Washington Monthly allow a campaign worker/consultant to write an analytical piece on the very campaign for which he worked ("Top Billings" by David Sirota, December 2004). His piece did include some interesting insights into Schweitzer's winning campaign. But it also contained...
Tags: CAREER, Goldman Sachs & Co., Montana
Research articles 2005-03-01
AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus
News Advisory: AMA to Unveil New Branding Campaign; New Look, New Ad Campaign, Tighter Focus DETAILS: The American Medical Association AMA will unveil an ambitious, new brand strategy and campaign aimed at generating increased physician and public support, strengthening its role as one of the country's most influential advocates...
Tags: advertisement, American Medical Association, Branding, MARKETING
Research articles 2005-06-13
Business 2.0 Launches Multimedia Marketing Campaign
SAN FRANCISCO -- Business 2.0 magazine (www.business2.com) has launched a nationwide multimedia marketing campaign, on the heels of the publication's recent rate base increase and record-year of advertising revenue growth. The multi-tiered initiative involves direct marketing, an electronic and print campaign, as well as an airport diorama creative campaign targeted...
Tags: Business 2.0, multimedia
Research articles 2004-12-16
Democrat John Edwards abandons White House bid: campaign
WASHINGTON AFP — Democratic former senator John Edwards is giving up his campaign for US president on Wednesday after coming in third in all the party nominating contests so far, his campaign told AFP. "Yes, I can confirm that," said campaign spokeswoman Colleen Murray. Murray said that the...
Tags: Agence France-Presse, White House
Research articles 2008-01-30
Leaders to Launch Ad Campaign in Rep. Bob Ney's District; Groups Announce Local Effort to Clean up Congress
News Advisory: The Campaign for America's Future and Ohioans for a Cleaner Congress will unveil a new ad campaign and make an announcement about Rep. Bob Ney, R-Ohio, in a conference call with reporters on Wednesday. The campaign will expose Rep. Ney's ties to the ongoing investigation of corrupt Washington...
Tags: advertisement, America, FINANCE, leader, Rep., U.S. Congress
Research articles 2005-06-14
AIDS lobby campaign to axe minister doomed: SAfrica
JOHANNESBURG AFP — The South African government warned the country's main anti-AIDS lobby that a campaign to oust controversial Health Minister Manto Tshabalala-Msimang was doomed to failure. The Treatment Action Campaign TAC has appealed for four million rand (550,000 dollars) in donations to fund a campaign which will feature a...
Tags: Agence France-Presse, Benefits, Government, HEALTHCARE, SOFTWARE
Research articles 2006-09-17
Going generic.
Feb 14, 2003 (Consuming Interest - ABIX via COMTEX) The Australian Consumers' Association ACA has been running a community education campaign. The campaign was funded by a grant from the Department of Health & Ageing. The ACA wants to make people aware that less...
Tags: Australian Communications Authority, Branding, HEALTHCARE, MARKETING
Research articles 2003-02-14