BNET Business Dictionary
Business Definition for: Category Management
- the process of manufacturers and retailers working together to maximize profits and enhance customer value in any given product category. Category management has developed from brand management and the techniques of efficient consumer response, and is most prevalent in the fast moving consumer goods sector. It is founded on the assumption that consumer purchase decisions are made from a variety of products within a category and not merely by brand. It has gained in prominence, as it is believed to meet customer needs better than standard brand management.
- Abbr. CM
Additional Resources
- Category management vital, but traditional tools lose favor.(COOL STUFF)
- Manufacturers and retailers continue to rate category management as "critically important," but they are using the traditional tools of category management less often, according to ACNielsen U.S., in its 14th Annual Trade Promotion Practi Manufacturers and retailers continue to rate category management as ...
- Research articles 2005-08-01
- Debunking the myths of category management
- Commonly held myths are thwarting category management efforts. Here's some truth behind the tales.If you want uncommon results don't heed common knowledge.That maxim certainly applies in category management. By nature, category management efforts are an attempt to stretch beyond the ordinary course of retail merchandising and marketing. Yet many retailers...
- Research articles 1996-03-04
- ACNielsen Signs Welch's to Category Business Planner Contract; Welch's Lauds Common Language Offered by Category Management Tool
- Business Editors SCHAUMBURG, Ill.--BUSINESS WIRE--June 19, 2002 ACNielsen U.S., an operating unit of ACNielsen, a VNU company, today announced that Welch's Foods, Inc. has become a client of its new category management intelligence system, Category Business Planner CBP. Welch's, a leading producer of juices, jams and jellies, is...
- Research articles 2002-06-19
- Unisys and Information Advantage launch the first Category Management Web site
- BLUE BELL, Pa.--BUSINESS WIRE--Oct. 3, 1996--Unisys Corp. and Information Advantage, the leading provider of enterprise business analysis software, Thursday announced the Category Management Web site -- http://www.category-management.com -- the first Web site devoted to category management in the retail industry.
- Research articles 1996-10-03
- REMINDER/Interactive Edge CEO To Present 'How to Use Technology to Sell and Reinforce Category Management Initiatives' at CIES' Category Management in the Internet Era
- Business and High Tech Editors/Assignment Desks REMINDER... NEW YORK--BUSINESS WIRE--March 14, 2001 Zel Bianco To Share How Technology Makes Category Management More EfficientWHO: Zel Bianco, president and CEO of Interactive Edge, the award-winning provider of interactive consumer packaged goods CPG presentation and analysis software solutions WHAT:...
- Research articles 2001-03-22
- Palmer & Harvey Helps Retailers Increase Sales by 30% with JDA Software; JDA Portfolio Category Management Solutions Boost Palmer & Harvey's Retail Sales Between 5 and 10%
- SCOTTSDALE, Ariz. -- JDAR Software Group Inc. (Nasdaq:JDAS) announced that JDA PortfolioR Category Management applications have helped Palmer & Harvey McLane Ltd., the United Kingdom's No. 1 wholesale distributor with annual sales of $6.6 billion, increase sales in some of its retail outlets by up to 30 percent in less...
- Research articles 2006-06-14
- Building bakeware: category management puts vendors on retail team.(At Issue: Managing Bakeware)
- Many retailers are adopting category management programs for their bakeware lines. Two retailers' programs are profiled. Safeway, the US' second-largest supermarket chain, has chosen Bradshaw International to manage its bakeware lineup. Under Bradshaw's gMany retailers are adopting category management programs for their bakeware lines. Two retailers' programs are profiled. Safeway,...
- Research articles 1997-09-08
- Nielsen rolls out Wal-Mart category management solution.(COOL STUFF)
- Nielsen Co., New York, which provides consumer panel services to Wal-Mart, has introduced a new category management solution for Wal-Mart suppliers. Nielsen says the new offering merges its Spectra proprietary consumer segmentation and target Nielsen Co., New York,...
- Research articles 2007-04-01
- Kmart looks to broaden its category management system.
- Kmart Corp. is looking to expand its comprehensive category management system to include data for forecasting trends in apparel sales. Kmart Corp. is looking to expand its comprehensive category management system to include data for forecasting trends in apparel sales.
- Research articles 1997-06-30
- ACNielsen Book on Category Management Published by Wiley; Book Explores State of and State-of-the-Art in Essential Business Practice
- SCHAUMBURG, Ill. & HOBOKEN, N.J. -- ACNielsen and John Wiley & Sons today announced the release of "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs." The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in...
- Research articles 2005-12-19
- C.U.T.S. brings category management to Deli meats.(NEW REFRIGERATED PRODUCTS)
- Sara Lee has developed the Deli C.U.T.S. program for deli meats as an effort to bring category management practices to the deli department. Deli C.U.T.S. stands for Consumer Understanding and Targeted Strategies. Sara Lee says the new initiati Sara...
- Research articles 2006-06-01
- Progressive Grocer names Coors best in category management
- Coors Brewing Company has been named the recipient of this year's Best in Class for Category Management in beer by Progressive Grocer magazine. The announcement of this top honor is featured in the magazine's special November 15, 2005 "Category Captains" issue. According to the Progressive Grocereditors, "Coors Brewing Company...
- Research articles 2005-12-05
- Intactix Category Management Research Shows Industry Focused on Data Collection and Integration Issues
- IRVING, Texas--BUSINESS WIRE--Nov. 30, 1998--A sample of retail technology users surveyed cited that, when initiating and executing category management, the most difficult part of the process was either data integration or data collection, according to a survey now available from space and category management software leader Intactix International. The...
- Research articles 1998-11-30
- Category management bolsters lens care sales
- With various kinds of contact lenses in use and different regimens demanded for their maintenance, drug chains can tailor their departments to serve the full range of lens wearers, according to category managers."The eye care business is very complex," says James Wuest, senior vice president of marketing at Fay's Inc.,...
- Research articles 1996-04-08
- Stop &Shop Selects dataAlchemy For Intranet Distribution of Category Management Reviews
- Business &High Tech Editors DANBURY, Conn.--BUSINESS WIRE--Feb. 7, 2000 Kenosia Corporation today announced that Stop &Shop (NYSE: AHO), New England's largest food retailer, has selected dataAlchemy, Kenosia's flagship marketing intelligence software, to facilitate category management reviews on the company's intranet. Stop &Shop's goal is to improve the...
- Research articles 2000-02-07
- Directing the shelf: taking another look at category management can help retailers develop a more efficient shelf policy. (Nonfoods for Profit).
- When the term category management is evoked, most retailers envision three things--teaming up with a category captain typically a supplier, reviewing sales data and culling product assortment. By eliminating slow movers, the belief is retailers can better meet consumer needs and, more importantly, increase sales and market share. ...
- Research articles 2002-06-01
- C-stores raise a pint to category management. (beer at convenience stores)(includes related article on beer consumers)
- Category management helps boost sales of beer in convenience stores. It involves shelf management and an understanding of customer needs to determine stock variety. It reduces out-of-stocks, increases sales and satisfies customers better. It can also be adopted by major beer companies such as Miller Brewing Co., Coors and Anheuser-Busch....
- Research articles 1996-10-01
- C-stores raise a pint to category management. (beer at convenience stores)(includes related article on beer consumers)
- Category management helps boost sales of beer in convenience stores. It involves shelf management and an understanding of customer needs to determine stock variety. It reduces out-of-stocks, increases sales and satisfies customers better. It can also be adopted by major beer companies such as Miller Brewing Co., Coors and Anheuser-Busch....
- Research articles 1996-10-01
- Information Advantage and Unisys Announce Decision Support Solution for the Retail Industry; Leading Technology and Information Services Companies Offer Category Management Solution for Customer-Centric Data Warehouses
- MINNEAPOLIS--BUSINESS WIRE--Sept. 3, 1996--Information Advantage, the leading provider of enterprise business analysis software, and Unisys Corporation today announced the Category Management Solution Suite CMSS, a joint offering that provides retailers with the first integrated, server-based, relational on-line analytical processing OLAP solution.
- Research articles 1996-09-03
- MicroStrategy and Informix Partner to Provide Giant Food with Category Management Decision Support System
- VIENNA, Va.--BUSINESS WIRE--July 31, 1995--MicroStrategy, a leading provider of data warehouse and Decision Support Solutions, and Informix Software, the leading provider of parallel database technology, today announced that they are developing a sophisticated Category Management Decision Support System DSS for Giant Food using MicroStrategy's DSS AgentTM against the INFORMIXR-OnLine Dynamic...
- Research articles 1995-07-31
