BNET Business Dictionary
Business Definition for: Channel Strategy
- a management technique for determining the most effective method of selling and distributing products to customers
Additional Resources
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Group 1 offers robust European Channel Strategy; Xerox Global Services, Pitney Bowes, business documents and document dialog are key components of Group 1's channel strategy programme.
- M2 PRESSWIRE-4 November 2002-Group 1 Software: Group 1 offers robust European Channel Strategy; Xerox Global Services, Pitney Bowes, business documents and document dialog are key components of Group 1's channel strategy programme C1994-2002 M2 COMMUNICATIONS LTD RDATE:11042002 London...
- Research articles 2002-11-04
- Using Channels To Serve Your Customer: Tips On Building A Channel Strategy Aligned To Your Customer Needs
- Whether you lead a startup or an established firm, marketing strategy can be key to your company's success. Marketing often bears the responsibility to grow the company's top line - by reaching new customers, expanding what current customers buy, or introducing new products. Marketing's expertise is thus focused on demand...
- White papers 2005-08-02
- FormScape to develop its global channel strategy with key new appointment; Kathy Sadler appointed as Channel Marketing Manager -- She leaves ETI; Channel partner for Asia/Pacific announced -- KentRidge.com is an ASP solutions partner of JD Edwards.
- M2 PRESSWIRE-13 August 2001-FormScape Software: FormScape to develop its global channel strategy with key new appointment; Kathy Sadler appointed as Channel Marketing Manager -- She leaves ETI; Channel partner for Asia/Pacific announced -- KentRidge.com is an ASP solutions partner of JD Edwards...
- Research articles 2001-08-13
- CommercialWare's OrderMotion Customer Goldspeed.com Earns RIS News Fusion Award for Multi-Channel Strategy; OrderMotion Connects and Centralizes Business Functions for Internet Jeweler
- NATICK, Mass. -- CommercialWare Inc., the leading provider of cross-channel commerce solutions for retailers, today announced that Goldspeed.com, the Internet's largest discount jeweler, has won the RIS Fusion Award for Multi-Channel Strategy from RIS News, one of the most influential retail technology publications. The RIS Fusion Awards, published in...
- Research articles 2005-09-21
- DACON ELECTRONICS: Rockwell launches new channel strategy for smaller call centres.
- M2 PRESSWIRE-30 June 1999-DACON ELECTRONICS: Rockwell launches new channel strategy for smaller call centres C1994-99 M2 COMMUNICATIONS LTD RDATE:290699 * A strategic customer focus Dacon electronics signed to distribute Rockwell Transcend Rockwell Electronic Commerce Ltd, a global leader...
- Research articles 1999-06-30
- Crane and NEC deliver new channel strategy; NEC and Crane Telecommunications form alliance to strengthen channel position; Providing Crane exclusive rights to sell NEC`s entire portfolio of IP business solutions.
- M2 PRESSWIRE-1 November 2002-NEC: Crane and NEC deliver new channel strategy; NEC and Crane Telecommunications form alliance to strengthen channel position; Providing Crane exclusive rights to sell NEC`s entire portfolio of IP business solutions C1994-2002 M2 COMMUNICATIONS LTD RDATE:11012002 ...
- Research articles 2002-11-01
- Support.com Expands Worldwide Channel Strategy; Channel Program Enables Companies to Provide Customers with the Leading eBusiness Infrastructure for Support
- Business Editors/High-Tech Writers REDWOOD CITY, Calif.--BUSINESS WIRE--Dec. 12, 2000 Support.com, Inc. (Nasdaq:SPRT), the leading provider of eBusiness infrastructure software for support, today announced growing momentum for the Company's worldwide channel strategy. As part of the company's strategic initiative to expand its global reach, Support.com announced several new strategic...
- Research articles 2000-12-12
- Informix Unveils a Focused NT Channel Strategy to Target Partners for the NT Enterprise; Multi-million Dollar NT Channel Commitment Allows Partners to Leverage Informix's Scalable NT Database Servers, Enterprise Expertise and Joint Sales Opportunities; Cu
- SAN FRANCISCO--BUSINESS WIRE--July 23, 1997--Informix Software, Inc. (NASDAQ:IFMX), the leading provider of innovative database technology today announced, at the Informix Worldwide User Conference, a focused Windows NT channel strategy to deliver best-of-breed solutions to customers by partnering with NT-specific experts in markets such as branch automation, data warehouse/mart, intranet, healthcare,...
- Research articles 1997-07-23
- Juniper Networks Federal J-Partner Program Earns Top Honors at Government Solution Summit; Voted Best Federal Channel Strategy and Nominated for Best Government Vendor by Attendees
- SUNNYVALE, Calif. -- Juniper Networks, Inc. (Nasdaq:JNPR) today announced that its federal J-Partner Program was named Best Federal Channel Strategy at the Government Solution SummitTM in Bonita Springs, Florida. Additionally, Juniper was nominated for Best Government Vendor. The awards are the only channel awards voted on solely by the attending...
- Research articles 2005-12-15
- Kaspersky Lab Wins ''Best VAR Channel Strategy'' and ''Best VAR Solution: Software'' at IT ChannelVision Event; Kaspersky Lab Recognized by U.S. and Canadian Value-Added Resellers and Security Solution Providers
- WOBURN, Mass. -- Kaspersky Lab, a leading developer of secure content management solutions, announced today that the North American operation was again bestowed with honors for its unique and innovative value-added reseller program at the recent IT ChannelVision, a business-focused channel event produced by Vision Events. Kaspersky Lab received awards...
- Research articles 2006-05-30
- High Tech Sales Veteran Milton Schwenk Named to Lead StreamServe's New Alliances and Partner Organization; Organization Created to Align Corporate and Field Alliance Activities and Implement Consistent Global Channel Strategy
- BURLINGTON, Mass. -- StreamServeR Inc., the global leader in Enterprise Document Presentment EDP, today named high tech sales veteran Milton Schwenk as vice president of its new alliances and partners organization. The organization has been created to align corporate and field alliance activities, implement a consistent global channel strategy and...
- Research articles 2006-05-03
- Nortel Networks, BT strengthen channel strategy for ICT convergence market; Westcon first selected to distribute complete portfolio including BT public network services.
- M2 PRESSWIRE-28 October 2003-NORTEL NETWORKS: Nortel Networks, BT strengthen channel strategy for ICT convergence market; Westcon first selected to distribute complete portfolio including BT public network servicesC1994-2003 M2 COMMUNICATIONS LTD RDATE:10282003 LONDON -- Nortel Networks* [NYSE/TSX: NT] and BT Indirect Channels...
- Research articles 2003-10-28
- Nortel Networks, BT strengthen channel strategy for ICT convergence market; Westcon first selected to distribute complete portfolio including BT public network services.
- M2 PRESSWIRE-29 October 2003-NORTEL NETWORKS: Nortel Networks, BT strengthen channel strategy for ICT convergence market; Westcon first selected to distribute complete portfolio including BT public network servicesC1994-2003 M2 COMMUNICATIONS LTD RDATE:10292003 LONDON -- Nortel Networks* [NYSE/TSX: NT] and BT Indirect Channels...
- Research articles 2003-10-29
- Nationwide Distributor Tech Data to Sell and Support the WebRamp, Making Easy Internet Access Widely Available for Small Businesses; Trancell Systems launches broad-based channel strategy for the WebRamp via agreement that delivers first complete access s
- SANTA CLARA, Calif.--BUSINESS WIRE--Dec. 11, 1996--Trancell Systems, the pioneer of high-speed shared Internet access devices for small businesses, today announced the inauguration of a broad-based channel strategy for its WebRamp family of products.
- Research articles 1996-12-11
- JBoss Appoints Oracle, i2 Sales Veteran to Lead Channel Strategy; Tom Cooper Brings 20 Years of Experience to New Role as Vice President of Channels
- ATLANTA -- JBoss, Inc., the Professional Open Source company, today announced the appointment of Tom Cooper to vice president of worldwide channels. Drawing on more than 20 years of experience leading sales, marketing, alliances and field operations worldwide, Cooper will spearhead sales and channel strategy to drive worldwide adoption of...
- Research articles 2005-06-06
- Opinion Research Corporation To Host American Marketing Association Webcast on Multi-channel Strategy
- PRINCETON, N.J. -- Opinion Research Corporation ORC, (an infoUSA company, (NASDAQ: IUSA), has teamed with the American Marketing Association AMA to host a webcast on multi-channel strategy geared towards marketing professionals, taking place on April 22nd at 1 P.M. EDT. The webcast will be presented by Jill Glathar, Ph.D., Vice...
- Research articles 2008-04-07
- Daisytek Wins `Best Channel Strategy' at VARVision; Wholesale Distributor's Winning Message: Computer Supplies are Key to Profits
- PLANO, Texas--BUSINESS WIRE--June 24, 1999-- Daisytek International Corporation (Nasdaq:DZTK) was awarded the "Best Channel Strategy" in the "Best of VARVision Awards"TM recently in Coronado, Calif. The company was also nominated for the "Best Vendor" award in this, its first, appearance at VARVisionR. VARVision is a trade event organized...
- Research articles 1999-06-24
- Secure Computing expands channel strategy with Westcon, Inc. national distribution agreement; Complete line of Secure's leading solutions now available through Westcon's solution providers, value-added resellers and systems integrators.
- M2 PRESSWIRE-18 October 2001-SECURE COMPUTING: Secure Computing expands channel strategy with Westcon, Inc. national distribution agreement; Complete line of Secure's leading solutions now available through Westcon's solution providers, value-added resellers and systems integrators C1994-2001 M2 COMMUNICATIONS LTD RDATE:18102001 ...
- Research articles 2001-10-18
- How to Motivate a Channel Partner
- A reader writes: I'm an account executive for a high tech company who sells through a network of partners/resellers. Do have advice or mistakes to avoid when dealing with resellers ? What is the best way to have them commit for my company instead of...
- Blog posts 2008-10-28
