ELIOT SCHEIN ON CIRCULATION How to survive a circulation audit What to expect from a circulation audit, and how to prepare for it Few words evoke a reaction of such dread as "audit." (Fortunately, of the three auditing organizations that come to mind, the Internal...
This glossary of commonly used circulation terms, which runs annually in the CM Buyer's Guide, was originally compiled by circulation consultant Hal Speer and the editors of CM . Special thanks to the following circulation professionals for contributing additional information and definitions this year: Claudia Allen, consumer marketing manager, online...
Consumer circulation: Tough times ahead The circulation game is really a crazy business. How crazy? Consider the following: * Circulation directors are forced to limit the number of purchasers of our products because of the constraint we put on ourselves called the advertising rate base. We...
NEW YORK -- The Securities and Exchange Commission is investigating circulation reporting in the newspaper industry following several disclosures of fraudulent practices in recent months. Catherine Mathis, a spokeswoman for the New York Times, said Wednesday the SEC is taking an "industrywide look" at circulation practices, but she...
Newspapers have found a way to increase circulation: fake it WHEN the Chicago Sun-Times disclosed in June that it had overstated its circulation, nobody was all that shocked; the paper was, after all, controlled by Conrad Black, a disgraced newspaper proprietor. But soon afterwards...
U-T sees drop in circulation> execs say it's temporary At a time when most large U.S. dailies were reporting circulation gains and San Diego remained one of the fastest-growing regions in the nation, the Union-Tribune Publishing Co. suffered a drop in circulation at both its newspapers last year. ...
The Circulation Manager job description template includes the following job summary: To direct the magazine circulation department, including budgeting, long-range planning, hiring of circulation staff, supervising development of promotion campaigns, and supervision of sales and distribution. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
* Rethink your circulation in terms of the Internet Online communication focuses on the user, not necessarily on content, says Nick Cavnar, vice president, circulation, Intertec Publishing. "I've always talked about the three-legged stool in the publishing model--circulation, editorial, sales' he said at a recent FOLIO: seminar. "The focus...
Circulation for most local dailies rebounds in 1991 After slipping last fall, circulation figures for The San Diego Union have rebounded, while the long slide for its sister paper, the San Diego Tribune, appears to have leveled off. The most recent circulation figures released by Chicago-based Audit Bureau...
*Newsday said to inflate circulation: A group of four New York advertisers have filed suit in U.S. District Court alleging that Newsday, the 580,069-circulation paper that serves Long Island, N.Y., has falsified its circulation numbers in order to charge higher advertising rates. The suit also names...
NEW YORK--BUSINESS WIRE--April 26, 1999-- In 1999, overall newspaper daily circulation climbed 173,521 to 69,733,430 according to the 1999 Editor & Publisher International Year Book to be released in May by The Editor & Publisher Company in New York. The figure represents both daily newspaper circulation and the...
Ron Scott is a single-copy circulation consultant, writer and speechmaker. He operates an independent consulting firm in Connecticut for publishers concerned with improving their single-copy circulation.
This paper discuses lost circulation squeeze for deepwater losses. Lost circulation has been a plague on the Oil & Gas Drilling Industry almost from its inception. There are a number of factors that contribute to the cause of lost circulation, the mud type being a crucial one. With the need...
In a one-two punch last week, both Hollinger International's Chicago Sun-Times and Tribune's Newsday admitted that they have overstated circulation figures over the last few years. The advertising community reacted quickly. "We're buying circulation and when that circulation is misreported, the credibility goes out the...
NEW YORK -- The Audit Bureau of Circulation released its preliminary circulation figures for the second half of 2002 and the majority of men's magazines saw slight increases for the period. Several enjoyed substantial jumps in overall circulation, with FHM rising 25.7 percent...
The association's new policy aims to help potential advertisers, but the biggest reaction so far has been from those named. As promised, BPA International is getting tougher with violators. The organization's new 13-point list of circulation promotion rules took effect January 1 (see "Circulation watchdog adds bite to regulations,"...
New York notwithstanding, figures released last week show that both newspaper circulation -- the audited number of copies sold -- and readership -- consumers who were surveyed -- are down. Stunning circulation gains by the Wall Street Journal and the New York Post were offset by not...
The circulation director is summoned to the publisher's office. The publisher gestures to the latest circulation report. "I don't like what the numbers are saying here," the publisher says. The circulation director responds: "What do you want them to say?" -- Old newspaper joke Though circulation numbers...
The Arkansas Democrat-Gazette reported the latest newspaper circulation figures from the Audit Bureau of Circulation last week, but it left out some information about its own numbers. The Associated Press story reported circulation for some the country's largest newspapers, as well as percentage changes in circulation. The Democrat-Gazette...
Circulation gains tough to come by in first half Schaumburg, Ill.--Little more than half of the 444 U.S. consumer magazines measured by the Audit Bureau of Circulations ABC reported total paid circulation gains for the first half of 1986 compared to the same period last year, a FOLIO: analysis...
