Classified Advertising: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Classified Advertising

  • advertising placed in newspapers or magazines under specific categories, for example, cars or real estate

Additional Resources

Google Patent Applications Illustrate Plans for Classified Advertising Services
ALTAMONTE SPRINGS, Fla. -- Google is seeking to patent a Web advertising placement system tentatively known as "Google Automat" that could directly impact the $100 billion annual global classified advertising business, according to Classified Intelligence.
Tags: advertisement, Google Inc., patent application
Research articles 2005-11-09
Classified Advertising Sales Manager
The Classified Advertising Sales Manager job description template includes the following job summary: To coordinate the services of the classified advertising department, including hiring, training, scheduling, evaluating, disciplining, and terminating employees within that department. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
Tags: Job, Advertisement, Sales Manager, Business & Legal Reports, Recruitment & Selection, Human Resources, Workforce Management
Tools & templates 2007-09-09
GTE's SuperPages interactive directory service now includes free classified advertising
DALLAS--BUSINESS WIRE--October 16, 1996--GTE's SuperPagesSM interactive directory service (http://superpages.gte.net) now features free classified advertising, which allows users to place and search nationwide classified ads on the site.
Tags: advertisement, directory service
Research articles 1996-10-16
Accipiter Signs cars.com to Multi-Year Online Ad Management Deal; Classified Ventures, in Partnership with Gannett Co, Inc., Tribune Company, and Knight Ridder, Inc., Migrates from Competitive Solution
RALEIGH, N.C. & LONDON -- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced it has signed online classified advertising giant Classified Ventures as its latest AdManager Hosted customer. As the developer of leading comprehensive web sites in the automotive, rental, and real estate markets, Classified Ventures...
Tags: Gannett Co. Inc., Knight-Ridder Inc., online advertising, partnership, Tribune Co.
Research articles 2006-06-28
Google Poses Biggest Threat Yet to $100-Billion Classified Ad Industry
ALTAMONTE SPRINGS, Fla. -- Google has radically disrupted the $100-billion a year global classified advertising industry with its launch of classified listing services in the new user-generated Google Base database, a new report from Classified Intelligence, LLC, shows.
Tags: advertisement, Google Inc., industry
Research articles 2005-12-12
Classified Intelligence Announces That Google Shops for Classified Providers
ALTAMONTE SPRINGS, Fla. -- Google is aggressively moving to include classifieds listings in its organic search results, making the rounds of classified advertising Web sites, requesting a direct feed of listings.
Tags: Google Inc.
Research articles 2005-09-27
News Corporation's UK Newspaper The Sun Partners with Oodle to Launch Classified Advertising Section On http://www.thesun.co.uk/; Newspaper Expands Web Presence with Integration of Oodle Classified Advertising Index
SAN MATEO, Calif. -- U.K. newspaper The Sun and OodleTM, the search engine for local classifieds, today announced The Sun Online will integrate the Oodle index of classified advertising into its Web site, found at http://www.thesun.co.uk/.
Tags: advertisement, News Corp., Sun Microsystems Inc., Web
Research articles 2006-06-12
L.A. Times Chooses Excalibur for Web Classified Ad Initiative; Excalibur's RetrievalWare to drive classified ad searching on Times Web site
MCLEAN, Va.--BUSINESS WIRE--Feb. 12, 1996--Excalibur Technologies (NASDAQ:EXCA), the leading provider of software components for information retrieval, today announced that The Los Angeles Times has chosen Excalibur's RetrievalWare as the search engine for the classified advertising component of The Times upcoming site on the World Wide Web.The Times' Web site (LATimes.com)...
Tags: advertisement, INTERNET, Los Angeles Times, Web
Research articles 1996-02-11
Classified information upbeat for web.
Byline: Neil Shoebridge May 27, 2007 (The Australian Financial Review - ABIX via COMTEX) -- Frost & Sullivan estimates that the amount spent on online advertising in Australia will reach $A850 million in 2010. This is a significant increase on the $A308 million spent...
Tags: advertisement, audit, Frost & Sullivan, Web
Research articles 2007-05-27
The New York Times Signs Classified Advertising Distribution Agreement with Metro New York
NEW YORK -- The New York Times and Metro International S.A. ("Metro") announced today an agreement for The New York Times to distribute classified advertising through the New York edition of Metro, offering advertisers extraordinary penetration of the New York market.
Tags: New York Times Co.
Research articles 2006-06-16
Attracting Customers With Classified Ads
Classified advertisements have proved to be a boon for people of all age groups since time immemorial. It is kind of strange that how marketing can be summed up in three-four lines. Today, classified are ‘classified’ into different categories, ranging from jobs available, to location available on rent, and even...
Tags: Advertisement, Print Media, Joe Gracia
White papers 2003-01-01
Classified Ads
Classified ads certainly have their place in advertising - just look at the back pages of any newspaper or magazine to see how many businesses use them. The classifieds section is the only section of a publication - with the exception of crossword puzzles - that people read with active...
Tags: Advertisement, Entrepreneur.com Inc., Classifieds Section, Entrepreneurship, Management
White papers 2006-01-17
Fairfax.
Dec 11, 2002 (Ad News - ABIX via COMTEX) One of the key risk areas in 2003 for John Fairfax is newspaper advertising. It is likely that this sector of the Australian advertising market will recover less quickly than expected. In addition, online advertising...
Tags: advertisement, Merrill Lynch & Co. Inc.
Research articles 2002-12-12
FutureTense Chosen by The Boston Globe to Advance Classified Advertising Onto the Internet
ACTON, Mass.--BUSINESS WIRE--Nov. 3, 1998--FutureTenseR, Inc., today announced that The Boston Globe, the largest daily newspaper in Massachusetts, will be using IPS AdOnTimetm to enhance its classified advertising services to the Internet. The newspaper, with a Sunday circulation of more than 750,000, has been successfully using FutureTense's AdFAXtm and AdFASTtm...
Tags: advertisement, Boston Globe, Internet
Research articles 1998-11-03
Make Money Promoting Your Home Business With Social Business Networks
Social business networks can help you have a successful work at home business. Advertising is a key factor in Internet marketing. Email advertising and search engine advertising are considered more effective advertising. Social networks are very popular high traffic sites on the Internet. Social business networks help you combine email,...
Tags: Advertisement, Network, Associated Content, Home Business, Home Business Directory, Social Networking, Online Communications, Marketing, Advertising & Promotion
White papers 2008-08-26
Preventing the compromise of classified data on DON IT systems and networks
Introduction This article discusses the responsibilities of Department of the Navy DON information technology IT users for protecting classified information on DON IT systems and networks. Classified data exist in both a physical and electronic state. While physical protection of classified information is critical regardless of media, this article...
Tags: disc, network, SECURITY, Strategy, U.S. Department of Defense
Research articles 2005-07-01
Online ads: Search & Directories booming.
Jun 05, 2007 (Mediaweek - ABIX via COMTEX) -- The inaugural report on online advertising from the Interactive Advertising Bureau IAB shows continuing growth in online marketing. In the first three months of 2007 activity was up almost 51 to $A294 million with display ads and ...
Tags: advertisement, Interactive Advertising Bureau
Research articles 2007-06-05
Warner Bros. Online Selects Electric Classifieds, Inc. As Internet Services Provider for Major New "CityWeb" Service; ECI's Online Classified Advertising Capabilities Enrich "CityWeb" Service For Local Television Stations; Highly Flexible System Allows Co
SAN FRANCISCO--BUSINESS WIRE--Feb. 14, 1997--Warner Bros. Online, a Time Warner Entertainment Company, today announced its partnership with Electric Classifieds, Inc. ECI, the global technology provider of services and tools that deliver interactive online classified advertising.
Tags: Internet, Internet service, TV, Warner Bros. Entertainment Inc.
Research articles 1997-02-14
Sales OnLine Direct Offers Photo Classifieds to Collectible Industry
WORCESTER, Mass.--BUSINESS WIRE--May 21, 1999-- Sales OnLine Direct, Inc. (OTC BB:PAID), announced today that it is now offering the collectibles community the opportunity to post classified ads containing a photo of the item on its World Wide Collectors Digest WWCD E-Commerce Website. The new classified advertising system will...
Tags: advertisement, Business Wire, classifieds, industry, photograph, sales, silver, trader
Research articles 1999-05-21
Classified Advertising Accounts for 38% of Online Newspaper Traffic, E&P Survey Reveals
NEW YORK--BUSINESS WIRE--Aug. 16, 1999-- Of 63,000 online newspaper readers, 38% cited online classifieds as their target destination, ranking just below national news at 39%, in a recent study by The Editor & Publisher Company. "Newspapers without classified advertising online are missing a lucrative opportunity," said Marsha Stoltman,...
Tags: advertisement, Business Wire
Research articles 1999-08-16
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