a business strategy that involves combining traditional retail outlets with online commerce
combining a traditional bricks-and-mortar organization with the click technology of the Internet. Such an organization has both a virtual and a physical presence. Examples include retailers with physical shops and also Web sites where their goods can be bought online.
This paper approaches the subject of brand equity measurement in a 'bricks-and-clicks' environment. Existing body of research knowledge on brand equity measurement has derived from classical contexts, however the majority of today's brands prosper simultaneously online and offline. Since branding on the web needs to address the unique characteristics of...
J.C. Penney Co. is pairing up with DDB Worldwide to push its image as a bricks-and-clicks retailer. J.C. Penney Co. is pairing up with DDB Worldwide to push its image as a bricks-and-clicks retailer.
IBM Corp.'s e-business customers are a diverse bunch. Ranging from bricks-and-clicks e-tailer Macys.com to upstart Buy.com to a real bricks-and-mortar play (the Robinson Brick Co.), they require a raft of special services and a dedicated sales team. IBM Corp.'s e-business customers are a diverse bunch....
From the executive summary: ‘Studies show that online price dispersion among e-retailers is persistent. Not much, however, is known about whether prices of pure play Internet e-retailers are lower or higher than prices of bricks-and-clicks retailers (bricks-and-mortar retailers with Internet stores). The paper addresses the aforesaid issue. E-retailers with high...
FROM NEW WEB SITE FUNCTIONALITY through more automated client services, bricks-and-clicks institutions retain a leg up on our Summer 2001 Mortgage Scorecard, Gomez's Summer 2001 Internet Mortgage Scorecard[TM] ranked the top 15 online mortgage firms from more than 300 online real estate firms tracked. Ranked firms provide online rates, applications,...
Its early embrace of self-directed investors using a strategy of wired and wireless "clicks" as well as "bricks" is making this broker a bundle Its early embrace of self-directed investors using a strategy of wired and wireless "clicks" as well as "bricks" is ...
Rather than rush to join the ranks of clicks-and-bricks retailers, Williams-Sonoma was content to market its upscale housewares through its 347 stores and prized catalog mailing lists. Rather than rush to join the ranks of clicks-and-bricks retailers, Williams-Sonoma was content to market its upscale...
As consumer-direct fulfillment models emerge, operators are hedging their bets that consumers will not completely trade bricks for clicks. Serious business-to-consumer online selling is making waves as consumers surf the Web to purchase everyt As consumer-direct fulfillment models emerge,...
SUNNYVALE, CA -- ShoppingList.com, a "clicks-to-bricks" shopping information resource for retailers, manufacturers and consumers, has formed an agreement with Yahoo! Inc. for Yahoo! Shopping. Under the terms of the agreement, Shoppin SUNNYVALE, CA -- ShoppingList.com, a "clicks-to-bricks" shopping...
LENEXA, Kan.--BUSINESS WIRE--Nov. 3, 1999-- Digital Archaeology's Solution for Customer Analysis From "Clicks" to "Bricks" Recognized as One of Seven Innovative Products Most Likely to Significantly Impact the Data Warehousing Market Digital Archaeology, a leading provider of solutions that help businesses analyze customer behavior and preference...
Bricks meet clicks this month as the World Gold Council and Jewelry.com, with key support from Aurafin-OroAmerica and Andin International, partner to bring a unique gold jewelry marketing program to consumers across America under the banner "May Bricks meet clicks this month as the World Gold...
When the pundits predicted that on-line apparel sales would never take off, they underestimated the resolve of companies like Lands' End and L.L.Bean. These two clicks-and-mortar competitors are making great strides in the industry and are now in a position to claim on-line dominance. In fact, a recent Forrester Research...
"The best things in life are free and fast," Yale and Henry Robbins decided, as they brainstormed for the best way to bring their 22-year real estate publishing company online.
