the virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user's activity on the Internet, including every Web page visited, how long each page is visited for, and the order in which the pages are visited. Both ISPs and individual Web sites are able to track an Internet user's clickstream.
SANTA CLARA, Calif. -- Macrovision Solutions Corporation (NASDAQ:MVSND) and leading independent cable operator Sunflower Broadband today announced the planned deployment of a set-top box clickstream measurement solution for its TV Guide Interactive[R] i-Guide[TM], one of the cable industry's most widely-deployed interactive programming guides IPG. The collaboration marks the first planned...
FRAMINGHAM, Mass. -- CNET Networks Taps Tera-Scale Data Warehouse Appliance for Comprehensive, Near Real-Time Analysis of Customer Behavior and Marketing Programs
The sad truth of being an e-retailer is that one can never rest on the laurels. Even as one improve the site and thrill customers, their expectations will rise to meet the bar one keeps setting higher and higher. One must have the transactional, clickstream and customer satisfaction tools in...
Many managers have been inundated with information about the benefits of Data Mining and now there is clickstream analysis dropping in from cyberspace but little has been written to help that manager navigate through some rather treacherous waters. What is Business Intelligence, where and how to start, should you, and...
The Internet gives incredible opportunities for companies to learn about their consumers. Most managers view learning as actively asking questions directly to consumers and listening to their responses. Alternatively, managers can passively learn by observing the choices that consumers make. Passive learning techniques include user profiling, collaborative filtering, path analysis,...
Business/Technology Editors CAMBRIDGE, Mass.--BUSINESS WIRE--April 10, 2000 System Analyzes 100 Million Advertising Events to Create Daily Reports for Advertisers In Record Time Torrent Systems, Inc., the first provider of scalable solutions for managing and integrating massive volumes of transaction and clickstream data, announced today that ZDNet...
Click stream data provides information about the sequence of pages or the path viewed by users as they navigate a web site. One show how path information can be categorized and modeled using a dynamic multinomial probit model of web browsing. This estimates the model using data from a major...
