BNET Business Dictionary
Business Definition for: Competitive Analysis
- analysis carried out for marketing purposes that can include industry, customer, and competitor analysis. A thorough competitive analysis done within a strategic framework can provide in-depth evaluation of the capabilities of key competitors.
Additional Resources
- Your Competitive Analysis Expanded
- Competitive analysis is carried out to ascertain the major competitors present in the market and the subtle moves and the strategies that they make. This gives a clear idea to an organization to counter those moves and sustain competitive advantage in the market. The Strengths, Weaknesses, Opportunities, and Threats SWOT...
- Presentations 2003-01-01
- Competitive Analysis And Marketing Strategy: A Review
- The forces such as threat of new entrants, threat of substitute products, bargaining power of suppliers, and bargaining power of customers help in fuelling the competitive rivalry between firms. To gain competitive advantage, it is imperative for the organization to conduct a competitive analysis wherein the moves and strategies adopted...
- Presentations 2003-01-01
- A BNET 15-Minute Module: Conduct Your Own Competitive Analysis
- Download this PowerPoint training tool to analyze your company's competitive advantages and disadvantages. This tool explains the strategic group map technique of competitive analysis. You'll identify your main competitors and define the most important competitive forces in your industry. After compiling this information, you'll draw a map that illustrates your...
- Presentations 2004-05-05
- Competitive Analysis: Ready When They Are
- Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. Usually, gathering competitive intelligence doesn't fall squarely in the camp of one department. In fact, like product management itself, ultimate responsibility for competitive...
- White papers 2004-01-01
- Competitive Analysis
- An organization operates in an external environment marked by competition between rival firms. To gain competitive advantage, it is imperative for the organization to conduct a competitive analysis wherein the moves and strategies adopted by rival firms are carefully studied. The paper discusses the importance of competitive analysis and examines...
- Presentations 2003-01-01
- A BNET 15-Minute Module: Learn To Conduct Competitive Analysis
- This PowerPoint training tool shows you how to analyze your company's competitive advantages and disadvantages. This tool explains the strategic group map technique of competitive analysis and includes a case study that illustrates how one company used this technique to plan an expansion of its facilities and services. This tool...
- Presentations 2004-05-06
- Using Competitive Analysis To Build Your Marketing Strategies
- Competitive analysis can be a powerful tool for establishing your marketing strategies. With this fast moving market, one needs to re-assess your competitors on an ongoing basis. Keeping track of your competition is an important part of making sure your marketing messages clearly differentiate your company and its products in...
- White papers 2001-01-01
- Competitive Analysis For Sales
- Competitive intelligence and analysis is a big part of any company's job, and is a duty that often falls to Product Managers. In "Competitive Analysis: Ready When They Are, " we looked at the topic of how to get a read on your competitors' plans and next moves. This paper...
- White papers 2004-01-01
- How To Produce A Competitive Analysis
- A good competitive analysis varies according to what industry you're in and your specific marketing plan and situation. A comprehensive competitive analysis does have some common themes. Begin by explaining the general nature of competition in your type of business, and how customers seem to choose one provider over another.
- White papers 2007-04-19
- U.S. C4ISR Markets - Competitive Analysis Provides A Market Profile And Leading Company Statistics
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50042) has announced the addition of "U.S. C4ISR Markets - Competitive Analysis" to their offering. This Frost & Sullivan research service entitled U.S. C4ISR Competitive Analysis provides a market profile and leading company statistics. In this research, Frost & Sullivan's expert analysts thoroughly...
- Research articles 2007-02-08
- CNS - Competitive Analysis, Profiles and Portfolio Strategies of CNS Therapeutic Manufacturers in the US, 2002.
- M2 PRESSWIRE-7 August 2003-Research and Markets: CNS - Competitive Analysis, Profiles and Portfolio Strategies of CNS Therapeutic Manufacturers in the US, 2002C1994-2003 M2 COMMUNICATIONS LTD RDATE:08072003 Research and Markets have announced the addition of the "CNS - Competitive Analysis, Profiles and...
- Research articles 2003-08-07
- Conduct Your Own Competitive Analysis
- Conduct Your Own Competitive AnalysisStrategic AnalysisActually I ready many articles about this subject, I hope it'll be more usefull for me to conduct Strategic analysis for my companyhello desokycontact me @ sydspoetry@hotmail.com , enta masri?
- Discussion threads 2007-05-09
- Industry And Competitive Analysis
- An organization's strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategic moves adopted by the organization's competitors. The organization has to carefully study these moves and accordingly devise strategies to gain competitive advantage. For the same, the organization needs to...
- Presentations 2003-01-01
- Competitive Analysis For M&A
- This paper explains the important use of competitive analysis, which is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would make good potential acquisitions for or purchasers of your company. This same activity can have a different outcome from an actual merger or acquisition. It...
- White papers 2004-01-01
- Frost & Sullivan's competitive analysis of the Bluetooth industry; Bluetooth expected to fulfil stellar growth predictions despite delays in rollout of real-world applications.
- M2 PRESSWIRE-19 January 2001-FROST & SULLIVAN: Frost & Sullivan's competitive analysis of the Bluetooth industry; Bluetooth expected to fulfil stellar growth predictions despite delays in rollout of real-world applications C1994-2001 M2 COMMUNICATIONS LTD RDATE:19012001 A host of significant...
- Research articles 2001-01-19
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- How to Gather Competitive Research
- How to Gather Competitive ResearchVery good introduction to the subjectJane does a really good introduction to the subject. After reading this you will not be "the" expert, but will not a great deal to begin your search in a legal and ethical way.Congratulations!!Best regards,Lic Adrian AlvarezFounding Partner Midas ConsultingYour Competitive...
- Discussion threads 2007-04-03
- Antitrust Analysis in Banking: Goals, Methods, and Justifications in a Changed Environment
- (ProQuest: ... denotes formula omitted.) Antitrust analysis also known as competitive analysis of bank mergers has used the same basic procedures for decades, even though the banking market has experienced significant shifts. Do these changes in the banking market call for changes in competitive analysis - or perhaps its cessation?...
- Research articles 2008-01-01
- Gathering Competitive Intelligence
- It's important to complete a competitive analysis during the start-up phase of one's new business, about the time the person putting together the marketing plan. In fact, if a person gets underway without performing a competitive analysis, the person runs the risk of creating marketing tools and product or service...
- White papers 2004-09-07
- Consolidation Alters Competitive Landscape of U.S. Wireless Market
- PALO ALTO, CAlif. -- The U.S. wireless market's competitive landscape has changed dramatically in the past year, with the number of major carriers reduced from six to four. But despite their scale, Cingular Wireless, Sprint Nextel, T-Mobile, and Verizon face just as many challenges as opportunities, according to Frost &...
- Research articles 2005-06-13
