BNET Business Dictionary
Business Definition for: Concept Testing
- research carried out to test the effectiveness of a creative advertising idea
Additional Resources
- Rethinking Focus Group As Concept Development Tool
- In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...
- White papers 2008-05-10
- MarketTools(R) Announces Concept Testing With Market Potential Index(TM) (MPI) to Better Identify Strength of New Product Concepts and Get Products to Market Faster
- MarketTools , Inc. announced today the addition of another new, innovative offering to its marketing research Concept Development and Testing Suite to help companies better identify big ideas earlier in the product development process. With MarketTools' new MPI Market Potential Index Concept Test, companies can identify product ideas...
- Research articles 2007-03-21
- U.S. Air Force, BAE SYSTEMS Complete Concept Testing of Retrievable Fiber-Optic Towed Decoy
- NASHUA, N.H. -- The U.S. Air Force and BAE Systems have completed design, development, and testing of a conceptual deployment and retrieval mechanism for BAE Systems' AN/ALE-55 fiber-optic towed decoy for use on the U.S. Air Force F-15E Strike Eagle aircraft.
- Research articles 2006-07-17
- CBE Technologies' FireTower and Martin's Point Health Care Complete Testing of Biometrics System for Electronic Health Records
- PORTLAND, Maine, and BOSTON -- CBE Technologies and its subsidiary FireTower recently completed proof-of-concept testing of a biometrics and access application that speeds and secures admission to electronic health records EHR by health care providers, while lowering management costs. The new system is a critical component in the rollout of...
- Research articles 2005-11-08
- A dozen PostNet locations are testing a new concept by serving as eBay Trading Post sites.(Marketing)(Brief Article)
- A dozen PostNet locations are testing a new concept by serving as eBay Trading Post sites. The ... A dozen PostNet locations are testing a new concept by serving as eBay Trading Post sites. The franchise will help customers with the auction process, from photographing to...
- Research articles 2004-03-01
- Verbatim Technology Moves DVD Forum-compliant 4x DVD-R Dual Layer Media from Concept to Testing
- DVD News 01-07-2005 Verbatim Technology Moves DVD Forum-compliant 4x DVD-R Dual Layer Media from Concept to Testing DVD NEWS-7 January 2005-Verbatim Technology Moves DVD Forum- compliant 4x DVD-R Dual Layer Media from Concept to Testing C1999- 2005 DVD News. Distributed for...
- Research articles 2005-01-07
- Wal-Mart in rental; testing under way in Oklahoma. (Wal-Mart Stores Inc. test renting out video tapes)
- Wal-Mart Stores Inc., the nation's largest retailer, has begun testing video rental. Although executives at the Bentonville, Ark.-based chain declined to comment, sources said Wal-Mart began testing the rental concept last week in three newer store Wal-Mart Stores Inc., the nation's largest retailer, has...
- Research articles 1992-10-23
- Retailer Tests Candy Store-Within-The-Store Concept.(Wal-Mart Stores Inc tests Kid Connection, Candy store within a store concept)(Brief Article)(Statistical Data Included)
- Wal-Mart Stores, Inc. is testing a candy store-within-the-store concept, called Kid Connection, in three Supercenters located in Sapulpa, OK, Springville, UT and North Logan, UT The stores, which opened in December, are approximately 500- to 900-sq. Wal-Mart Stores, Inc. is testing a candy store-within-the-store ...
- Research articles 2002-02-04
- P&W STARTS TESTING ENGINE FOR BOEING's JSF
- Pratt & Whitney [UTX] on Sunday began testing its JSF119-614 engine that will power Boeing's [BA] X-32 Joint Strike Fighter JSF concept demonstrator aircraft, Pratt & Whitney said yesterday.Earlier this month, Pratt & Whitney began testing its JSF119-611 engine that will power Lockheed Martin's [LMT] X-35 JSF concept demonstrator (Defense...
- Research articles 1998-06-23
- Wal-Mart develops candy store concept. (News & Trends).
- BENTONVILLE, AR -- Wal-Mart Stores, Inc. is testing a candy store-within-a-store concept in several of its Supercenters. BENTONVILLE, AR -- Wal-Mart Stores, Inc. is testing a candy store-within-a-store concept in several of its Supercenters.
- Research articles 2002-03-01
- Sun TV's format test. (Sun Television and Appliances Inc. test new store concept)(Brief Article)
- COLUMBUS, Ohio -- Sun Television & Appliances Inc. is testing a new store concept in Cincinnati. COLUMBUS, Ohio -- Sun Television & Appliances Inc. is testing a new store concept in Cincinnati.
- Research articles 1997-05-19
- New pager bundle: AirTouch Paging using Big Apple as launch pad. (retail paging concept to be tested in New York)(Brief Article)
- NEW YORK--San Francisco-based AirTouch Paging is using the New York metro area as a testing ground for a new concept in retail paging. NEW YORK--San Francisco-based AirTouch Paging is using the New York metro area as a testing ground for a new concept...
- Research articles 1996-10-07
- OfficeMax to launch new unit: company to test concept of furniture showroom.
- OfficeMax Inc. this month will begin testing in two of its Cleveland-area stores a concept that could put large office furniture showrooms in as many as 300 of its retail outlets. OfficeMax president and chief executive officer Michael Feuer said the OfficeMax Inc. this month will...
- Research articles 1994-11-14
- Iron highway due for test: an agreement with CSL Intermodal could lead to prototype testing of New York Air Brake's integral train concept - a 1,000-foot continuous platform car with a.c. power at each end
- It's going to take two or more years of development and testing, but if all goes well, one of the most innovative concepts to come out of the AAR's High Productivity Integral Train project HPIT may take its place in the rail-truck intermodal marketplace. This is the Iron Highway,...
- Research articles 1990-02-01
- Air Force testing 'new' concept
- The Air Force is testing its Expeditionary Air Force concept unveiled three months ago, according to a Defense News article. An Air Force spokesman said in the Oct. 26-Nov 1 issue, that the Air Force will stand up four new expeditionary wings to support NATO forces in case of air...
- Research articles 1998-11-01
- An enlightening food-safety tool: refined technology, improved instrumentation are hallmarks of the latest in ATP bioluminescence testing.(FOOD SAFETY)
- When it comes to bringing food-safety problems to light, one method accomplishes that purpose in a literal way. Adenosine triphosphate ATP bioluminescence testing, which identifies potential contaminants by detecting light emitted from living organisms, has been used by processors for several years and has evolved in...
- Research articles 2004-10-01
- Auntie Anne's testing frozen custard concept.
- Auntie Anne's, franchiser of the Aunt Anne's Hand-Rolled Soft Pretzels chain, has announced that it is testing the frozen custard market with a new shop line under the Auntie Anne's Cre-amo Classic Cones name. Primarily a mall-based concept, Auntie Anne's will open the first test unit...
- Research articles 2001-10-20
- Pizza Hut licensee opens 'italian bistro' concept
- AUGUSTA, KAN. -- Pizza Hut franchisee Fugate Enterprises of Wichita, Kan., opened a 5,300-square-foot concept here dubbed "Italian Bistro," which is an internal test concept of the Pizza Hut chain, published reports said. Dallas-based Pizza Hut, a division of Yum! Brands Inc., is testing the bistro concept at nearly 50...
- Research articles 2005-04-04
- Tinius Olsen Designers Build an Online Following with Blog on Materials Testing Machine Projects
- HORSHAM, Pa. -- There is an online audience for everything, including subjects as esoteric as Bespoke grips for holding insulation and other fibrous materials during testing. That is the concept behind a creative new blog launched by the design team at Tinius Olsen, the Horsham, PA, USA-based manufacturer of materials...
- Research articles 2007-09-25
- Atlanta Hyatt 'Perks' up hotel with coffee store concept - Hyatt Regency Atlanta, GA, tests coffee-and-food-store concept Perks - Brief Article
- ATLANTA -- Hyatt Regency Atlanta, the southern division flagship of Chicago-based Hyatt Hotels Corp., is testing a 24-hour gourmet-coffee-and-food-store concept called Perks.
- Research articles 1996-05-06
