BNET Business Dictionary
Business Definition for: Copywriter
- a person who devises the wording of an advertisement or promotional material. A copywriter may be employed by an advertising agency or, in scientific or technical areas, directly by a manufacturing or distribution company. Many copywriters also work freelance.
Wiktionary Definition for: Copywriter
- a person who writes advertising copy (the text used in advertisements)
Additional Resources
- 7 Ways a Copywriter Can Help Your Business Succeed
- This paper discusses seven ways a copywriter can contribute to the success of the business. Copywriting can be a powerful tool in the marketing arsenal. When a professional copywriter is hired, not only does one get more things off the to-do list, but also it will probably get done faster...
- White papers 2005-01-26
- Sample Ad Copywriter Resume
- This is the sample resume for applying for the post of Ad copywriter. This template will provide you the relevant idea for preparing an Ad copywriter's resume.
- Tools & templates 2008-01-01
- Copywriter
- The Copywriter job description template includes the following job summary: To write advertising copy designed to sell goods and services. To present products accurately and concisely in an appealing manner stressing features and benefits. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- Brothers & Co. hires copywriter
- John Dunlap has joined Brothers & Co. as a copywriter. Dunlap was most recently with Cabela's where he wrote copy for the company's 54 different annual mail order catalogs and had similar responsibilities for the company's print advertisements. [ILLUSTRATION OMITTED]
- Research articles 2005-10-01
- Ad Copywriter (Direct Mail) Resume
- This is a resume template for the post of AD copywriter direct mail. In this template, candidate's work experience reads like a series of accomplishment and not just a list of job duties. Reverse chronological format focuses employer's attention on candidate's most current position.
- Tools & templates 2009-01-01
- Who thinks their a copywriter?
- When people are sick, they go to a doctor; when their car is in need of repair, they go to a mechanic; when the tap?s leaking, they call a plumber. But when they need copy written... heck, they just write it themselves. In some areas, people are quick to recognise...
- News items 2009-08-09
- A Never to be Missed Opportunity | BTalk Australia
- (16min 44) Here’s a rare chance to learn the techniques used by copywriting experts. Direct mail DM is a vital part of your marketing mix â€" probably more so now than ever. By spending a quarter of an hour listening to today’s podcast you’ll learn to maximise the DM opportunity....
- Blog posts 2009-03-10
- Creativity's AdCritic.com Hot Spot; Match.com "Football".(Brief Article)
- Love turns an ordinary man into a streaker in this cinematic commercial for dating site Match.com. Agency: Hanft Raboy & Partners, New York. Creative director/copywriter: Doug ... Love turns an ordinary man into a streaker in this cinematic commercial for dating site Match.com. Agency: Hanft Raboy...
- Research articles 2005-04-11
- Pitney Bowes Mapinfo; Winner: Integrated Campaign (less than $200,000).(Creative)
- Agency: Mobium Creative Group, Chicago Campaign name: "Be Location Intelligent'' Launch date: May 2007 Creative credits: Gordon Hochhalter, creative director; Mike Speck, creative director; Mike Ritt, copywriter; Ellen Miller, copywriter; Amy Am Agency: Mobium Creative Group, Chicago Campaign name: "Be Location Intelligent'' Launch date: May...
- Research articles 2007-10-22
- Nike ad wins top Mercury award. (ad for Nike Flight basketball shoes; Radio Mercury Gold award) (Brief Article)
- The second annual $100,000 Radio Mercury Gold award, billed as the top cash prize in advertising, went to copywriter Bob Moore of Wieden & Kennedy for "Hubble Telescope," a commercial that depicts a leap into outer space powered by Ni The second annual $100,000...
- Research articles 1993-06-21
- LEADING EDGE Snap Shot: Matt Fitzsimmons
- Matt Fitzsimmons is the brand development manager for Coin Cascade, operator of Timezone Leisure Centres. In previous roles he has been an account manager, radio announcer, tv presenter, copywriter, sales rep and been involved in bread distribution - he dMatt Fitzsimmons is the brand development manager for Coin Cascade, operator...
- Research articles 2003-07-02
- Work 7.22.02; Images of the week.(includes, Girl Scouts of America launches campaign by Amazon Advertising)(Brief Article)
- Girl Scouts of America wants to strengthen its members and its image with these ads from Amazon Advertising, San Francisco. Art director: Traci Shiro. Copywriter: Jennifer Bruns. Creative director: Lynda Pearson. Photographer: Curtis Myers. Producer: Girl Scouts of America wants to strengthen its members and its...
- Research articles 2002-07-22
- CreativityAEs AdCritic.com Hot Spot; Nike: 'Reincarnate'.(Nike Free)(Brief Article)
- A runner leaves his underachieving old self behind in an existential, angst-filled spot for Nike Free from Publicis Mojo, Melbourne, Australia. Creative director and copywriter: ... A runner leaves his underachieving old self behind in an existential, angst-filled spot for Nike Free from Publicis Mojo, ...
- Research articles 2005-09-05
- Images of the Week; Reebok: Mcgarrybowen, New York "I Am What I Am" Brand Campaign.
- Executive creative director/art director: Warren Eakins. Executive creative director/copywriter: Randy Van Kleeck. Portrait photographers: Gary Land (Leguizamo, Zucan, Iverson, Williams, ... Executive creative director/art director: Warren Eakins. Executive creative director/copywriter: Randy Van Kleeck. Portrait photographers: Gary Land (Leguizamo, Zucan, Iverson, Williams, Lewis); Nigel Parry ...
- Research articles 2005-08-08
- Images of the week.
- There's a whole new way of looking at time through the eyes of NIKE's TriaxSpeed wristwatch for runners. The ad was created by Nike's longtime agency, WIEDEN & KENNEDY, Portland, Ore. Art director: James Selman. Copywriter: Carlos Bayala There's a whole new way of...
- Research articles 2002-02-04
- McDonald's: Filet o Fish; Creativity's AdCritic.com Hot Spot.(The Week)(Photograph)
- McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott ... McDonald's gets freaky with food shots. Agency: Leo Burnett, Chicago. Creative director and copywriter: Scott English. Creative director and art director: Victor LaPorte. Director: Aaron Ruell, Uber Content.
- Research articles 2006-09-11
- Images of the Week; HARLEY-DAVIDSON: Carmichael Lynch, Minneapolis.(Work)
- Very cool "Live by It" print, TV, online film and banner ads. Executive creative directors: Jim Nelson, Andrew Clark. Art director: Matt Orser. Copywriter: Heath Pochucha. Photographers: Antonin Kratochvil ("Blah Blah" and ... Very cool "Live by It" print, TV, online film and banner ads....
- Research articles 2006-10-09
- RIGHTS FIGHT: .(ads from the American Civil Liberties Union focus on civil rights)(Brief Article)
- It may be a Good Book, but using it as a text in public schools is a violation of the First Amendment. The American Civil Liberties Union makes this point in an ad created by DeVito/Verdi, New York. Copywriter: Dave Brenner. Art ... It may be...
- Research articles 2000-02-07
- American Express Open; Runner-up: Direct Campaign (Less than $200,000).(Creative)(American Express Co.)(Ogilvy & Mather Worldwide Inc.)(Brief article)
- Agency: Ogilvy & Mather, New York Campaign name: ''Blueprint'' Launch date: August 2006 Creative credits: Bill Bonomo, creative director; Aurelio Saz, creative director; Alexander Heil, art director; Jason Reilly, copywriter. Why we liked it: Am Agency: Ogilvy & Mather, New York Campaign name: ''Blueprint''...
- Research articles 2007-10-22
- United Parcel Service of America; Honorable Mention: Ad Campaign (More than $200,000).(Creative)(United Parcel Service of America Inc.)(Martin Agency Inc.)(Brief article)
- Agency: The Martin Agency, Richmond, Va. Campaign name: "Whiteboard'' Launch date: January 2007 Creative credits: Andy Azula, senior VP-creative director; Joe Alexander, senior VP-copywriter; Kevin Thoem, senior art director; Henry Lu, director, Agency: The Martin Agency, Richmond, Va. Campaign name: "Whiteboard'' Launch date: January 2007...
- Research articles 2007-10-22
