BNET Business Dictionary
Business Definition for: Corporate Communication
- the activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image.
Additional Resources
- First-of-Its-Kind Study of Greater China Corporate Communication Practices and Trends Subject of Corporate Communication Institute Executive Briefing November 14, 2006 in New York
- MADISON, N.J. -- Greater China is one of the world's fastest growing markets. Global companies, who do business with the Chinese, will gain valuable insight into the corporate communication function in China today at a Corporate Communication Institute CCI Executive Briefing on the practice of corporate communication in Greater China...
- Research articles 2006-11-03
- Financial Reporting, Corporate Communication and Governance
- This paper describes the issues of financial reporting and corporate communication in connection with corporate governance. The analysis is based on the studies conducted in the Anglo-American and the European academic literature both from a normative and a positive perspective. It is discussed why accounting standards are not able by...
- White papers 2004-10-01
- Burger King also appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication functions both domestically and internationally, including media relations, internal communications and communi
- Burger King also appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communication functions both domestically and internationally, including media relations, internal communications ... Burger King also appointed Edna Boone Johnson as senior vice president, global communications to...
- Research articles 2005-04-01
- David T. Parker has been appointed vice president of Investor Relations and Corporate Communication for American Commercial Lines Inc., Jeffersonville, Ind.(Newsmakers)
- DAVID T. PARKER HAS BEEN APPOINTED vice president of Investor Relations and Corporate Communication for American Commercial Lines Inc., Jeffersonville, Ind. ... DAVID T. PARKER HAS BEEN APPOINTED vice president of Investor Relations and Corporate Communication for American Commercial Lines Inc., Jeffersonville, Ind. Parker is...
- Research articles 2008-01-01
- Educating European corporate communication professionals for senior management positions: a collaboration between UCLA's Anderson School of Management and the University of Lugano.(University of California at Los Angeles)
- UCLA's program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential t UCLA's program in strategic management for European corporate communication professionals provides participants with...
- Research articles 2005-06-01
- The Power of Integration: Building a Corporate Communication Function That Is Greater Than the Sum of Its Parts
- To be successful in today's business environment, companies need to integrate their communication efforts. This paper based on extensive interviews conducted at 10 different companies and two in-depth case studies of best practices at The New York Times Company (æThe Times CompanyÆ) and FedEx, based on research conducted this summer,...
- White papers 2005-09-01
- Cadbury Schweppes has announced the appointment of a new vice-president of corporate communication for its Americas unit
- Cadbury Schweppes has announced the appointment of a new vice-president of corporate communication for its Americas unit. Charles J. Alfaro has been appointed to the newly-created position, effective from 26 April. Alfaro was most recently with Hoffman-La Roche Inc. Roche pharmaceuticals in the United States, where he served as executive...
- Research articles 2004-05-17
- Alcatel-Lucent introduces Corporate Communication Solutions for Large Enterprises
- Worldwide Computer Products News-21 September 2007-Alcatel-Lucent introduces Corporate Communication Solutions for Large EnterprisesC1995-2007 M2 COMMUNICATIONS LTD http://www.m2.com
- Research articles 2007-09-21
- Microsoft Windows Media adopted by J.D. Edwards & Co. as corporate communication solution; Digital media solution helps create a sense of community among more than 5,500 employees in 50 offices worldwide.
- M2 PRESSWIRE-15 February 2000-MICROSOFT: Microsoft Windows Media adopted by J.D. Edwards & Co. as corporate communication solution; Digital media solution helps create a sense of community among more than 5,500 employees in 50 offices worldwide C1994-2000 M2 COMMUNICATIONS LTD RDATE:14022000...
- Research articles 2000-02-15
- VoIP Inc. Unveils Their Virtual Service Provider Resale Model; Lucent Announces New Deal with Verizon and VoIP the Future of Corporate Communication.
- M2 PRESSWIRE-13 July 2004-World View Research: VoIP Inc. Unveils Their Virtual Service Provider Resale Model; Lucent Announces New Deal with Verizon and VoIP the Future of Corporate CommunicationC1994-2004 M2 COMMUNICATIONS LTD RDATE:07132004 City of Industry, CA - VoIP, Inc. (OTCBB: VOII)...
- Research articles 2004-07-13
- Effective Communication Starts at the Top
- While content, systems and tactics may be well regarded by executive colleagues, people can't neglect their personal communication skills. Every opportunity must be seized to engage spontaneously and meaningfully in one's own affable style with others around the workplace. Asurvey of 500 PR practitioners conducted by IABC and PR News...
- White papers 2005-07-01
- Five Steps To Enterprise-Wide Cross-language Communication.
- Business reliance on cross-language communication and collaboration is on the rise due to changing foreign policies, the growth of the Internet and the development of new technologies that are rapidly breaking down barriers to international market expansion. Businesses have also experienced a rapid increase in the speed of global communication...
- White papers 2003-01-01
- Putting best practices into practice: new IABC research highlights four key challenges in corporate communication Our panel discusses how those scenarios play out in real life
- Best-in-class employee communication addresses four business-critical challenges ranging from motivation to measurement. That's according to a new IABC Research Foundation study conducted by Right Management Consultants. Sounds good in theory, but how does it work in practice? And how can communication help bring employees in line with business strategy? Earlier...
- Research articles 2005-07-01
- Corporate Communication Leaders Gather in New York for Research and Measurement Conference; Experts from FedEx, GE, Volvo and P&G Headline Fourth Annual Forum
- NORWALK, Conn. -- The 2005 Research and Measurement Conference, "Practical Approaches to Generating and Demonstrating Communication ROI," presented by the International Association of Business Communicators IABC and Delahaye, a division of Bacon's Information Inc., will be held 9-11 November in New York City for senior-level public relations, marketing and communication...
- Research articles 2005-08-02
- Exploration Mirandor Announces That Agora Internet Relations Corp. has Been Contracted for the Purposes of Supporting it's Stockholder Communication Objectives
- VAL-D'OR, QUEBEC--BUSINESS WIRE--Oct. 2, 1997--MIRANDOR (ME: MIQ) Exploration Mirandor Inc. is pleased to announce that Agora Internet Relations Corp. Agora has been contracted for the purposes of supporting Mirandor in it's stockholder communication objectives. Agora's principle objective is to create effective corporate communication between Mirandor and...
- Research articles 1997-10-02
- Corporate Watch
- Contents Corporate communications - need for approval as financial promotions SEC requires electronic filings by non US issuers Corporate communications - need for approval as financial promotions Following the UK Listing Authority's recent publication of its guidance on Financial...
- Research articles 2002-08-14
- Alcatel-Lucent introduces Corporate Communication Solutions for Large Enterprises
- CORPORATE IT UPDATE-C1995-2007 M2 COMMUNICATIONS LTD
- Research articles 2007-09-21
- New Research: The Corporate Silo as Impenetrable as Ever
- You'd think that the Harvard Business School research team studying 100 million e-mails and 60 million electronic calendar entries of 30,000 workers at a very large company would find lots of fruitful cross-fertilization going on. And they did. But most of the cross talk was within business...
- Blog posts 2008-09-24
- Integrated Corporate And Product Brand Communication
- Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and organizational brand communication as well which generally is the purview of senior corporate managers. The important point, of course, is that both areas...
- White papers 2007-12-01
- Facebook as Corporate Intranet -- It's Starting to Happen
- Facebook as Corporate Intranet -- It's Starting to HappenPerception ... and then some realityOne look at the adoption of the search engine "god" Google in enterprises is a clear indication of how adoption of others will go. Slow ...Security, manageability and performance have been the achilles heel of all consumer...
- Discussion threads 2007-12-18
