Critical Mass: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Critical Mass

  • the point at which an organization or project has gained sufficient momentum or market share to be either self-sustaining or worth the input of extra investment or resources

Wiktionary Definition for: Critical Mass

  • # physics the amount of fissile material that is needed to support a self-sustaining nuclear chain reaction
  • # sociology the number of people needed to trigger a phenomenon by exchange of ideas

Additional Resources

Nike Picks Critical Mass - Brief Article
Sports and fitness company Nike, Beaverton, Ore., has tapped interactive agency Critical Mass, Calgary, Alberta, to enhance NIKE ID, an interactive portion of nike.com where consumers can customize and purchase athletic shoes. Critical Mass will apply personalized online marketing and e-commerce to make NIKE iD more interactive.
Tags: Nike Inc.
Research articles 2000-05-29
How to Build a Critical Mass of Support to Accelerate Your Change
The article asserts that support from stakeholders is essential to the success of every change effort. Building the necessary support is often one of the most difficult challenges change leaders face. One key strategy that works effectively – and even increases the speed of change – is consciously creating a...
Tags: Support, Being First, Research & Development, Roi/Tco, Strategy, Business Operations, Finance, Managerial Accounting, Management
White papers 2003-01-01
ATG and Critical Mass Team to Launch Hyatt.com; New Site Developed By Critical Mass Uses ATG Relationship Management Platform to Help Hyatt Reduce Expenses and Improve Customer Service
Business/Technology Editors
Tags: ATG, Hyatt Hotels & Resorts, team
Research articles 2002-09-19
Augmentation of Hospital Critical Care Capacity After Bioterrorist Attacks or Epidemics: Recommendations of the Working Group on Emergency Mass Critical Care
The Working Group on Emergency Mass Critical Care was convened by the Center for Biosecurity of the University of Pittsburgh Medical Center and the Society of Critical Care Medicine to provide recommendations to hospital and clinical leaders regarding the delivery of critical care services in the wake of a bioterrorist...
Tags: Hospital, Attack, Society Of Critical Care Medicine, Healthcare
White papers 2005-08-16
reflect.com and Critical Mass Partner to Bring True Personalization to the Internet
CINCINNATI, Ohio--BUSINESS WIRE--Oct. 13, 1999-- New Breed of Beauty eBusiness and Hot Internet Technology Innovators Join Forces, Take Online Customization to the Next Level reflect.com and Critical Mass today announced their partnership in creatingring women to create personalized beauty productve the ability to create individualized products that...
Tags: brand, Branding, Business Wire, Cincinnati, INTERNET, MARKETING, personalization
Research articles 1999-10-13
DuPont Picks Up the Pace Of Ongoing Transformation.
Company strives for critical mass in Life Sciences. Company strives for critical mass in Life Sciences.
Tags: Company, DuPont Co.
Research articles 1999-03-22
Champion of Women in Science & Engineering Monique Frize calls for critical mass of women in the field.
M2 PRESSWIRE-19 March 2001-YORK UNIVERSITY: Champion of Women in Science & Engineering Monique Frize calls for critical mass of women in the field C1994-2001 M2 COMMUNICATIONS LTD RDATE:16032001 TORONTO -- Canadian scientist and engineer Monique Frize, holder of the...
Tags: Engineering, women, York University
Research articles 2001-03-19
Is Pharma M&A the Key to Strengthening the Pipeline?(Pharmaceutical industry mergers and acquisitions)(Statistical Data Included)
Building critical mass to fund research and development is one of the most significant issues ongoing in the pharmaceutical industry. However, the critical question is whether pharmaceutical mergers and acquisitions really strengthen the drug pipel Building critical mass to fund research and development is...
Tags: compound, industry, J.P. Morgan Chase & Co., M&A, Pfizer Inc., pharmaceutical company, sales
Research articles 2000-08-21
Liberal voice for Eugene signs off air
Byline: Bob Welch / The Register-Guard If leaving his "Critical Mass" radio program is anything like leaving his National Public Radio reporting a decade ago, Alan Siporin knows what to expect. "It's like breaking up with someone," says Siporin, wedged in an editing room at...
Tags: American Civil Liberties Union, MARKETING, National Public Radio Inc., radio, voice
Research articles 2003-09-14
Critical Therapeutics, Inc. to Announce Third Quarter Financial Results on November 3, 2004
LEXINGTON, Mass. -- Critical Therapeutics, Inc. (Nasdaq: CRTX), a biopharmaceutical company focused on the discovery, development and commercialization of products for respiratory, inflammatory and critical care diseases, will conduct a conference call at 5:00 p.m. ET Wednesday, November 3, 2004, following the release of its third quarter 2004 financial results....
Research articles 2004-10-25
Berkeley should deny Critical Massniks
THE MAY 14 article, "Critical Mass cyclists seek Berkeley council support," amplifies the thuggery of the bicyclists and their audacity in asking the Berkeley council to support their terrorizing a senior couple in their minivan. Much has been written about similar events in San Francisco and, now,...
Tags: council, NBA
Research articles 2007-05-23
Critical Therapeutics to Present at Conferences Hosted by Needham & Company and Pacific Growth Equities
LEXINGTON, Mass. -- Critical Therapeutics, Inc. (Nasdaq: CRTX) today announced its schedule of upcoming investor conferences:
Research articles 2005-05-17
Critical mass and other crucial factors in a developing American Indian studies program.
The American Indian Studies Program at Michigan State University MSU became a reality in fall 2000 with the appointment of the first director and the establishment of a budget. While many people had been hoping for and working toward the creation of such a program for some...
Tags: Michigan State University
Research articles 2001-03-22
Critical Therapeutics to Present at the UBS Global Life Sciences Conference
LEXINGTON, Mass. -- Critical Therapeutics, Inc. (Nasdaq: CRTX), a biopharmaceutical company focused on the discovery, development and commercialization of products for respiratory, inflammatory and critical care diseases, will be presenting at the UBS Global Life Sciences Conference in New York on Thursday, September 29, 2005 at 12:00 p.m. ET.
Tags: life science, UBS AG
Research articles 2005-09-26
The Aventis prize.(for science book 'Critical Mass: How One Thing Leads to Another')(Brief Article)
What do boiling water, snowflakes and flocking birds have in common with the way we pass each other on the pavement? Philip Ball's wonderfully intricate "Critical Mass: How One Thing Leads to Another" (Farrar, Straus and Giroux; William Hei What do boiling water, snowflakes and flocking...
Tags: Aventis
Research articles 2005-05-21
Close widens market share with Aon buy.
Byline: Specialist investment division seeks critical mass for its multi-manager assault Byline: Specialist investment division seeks critical mass for its multi-manager assault
Tags: Aon Corp.
Research articles 2007-02-12
Critical success component
CRITICAL SUCCESS COMPONENT As interaction becomes increasingly conducted via electronic media, collaborative service and support technology is emerging as a critical tool for building relationships, even businesses. International Data Corp., Framingham, Mass., www. idc.com, reports that CSST brings order and efficiency to management of communications, interaction, and content in...
Tags: International Data Corp., INTERNET, SALES
Research articles 2000-03-01
3Com's Security Team and Zero Day Initiative Discover Critical Microsoft Vulnerabilities; 3Com Provides Customers with Same Day Protection Against All Critical Microsoft Bulletins Disclosed Today
MARLBOROUGH, Mass. -- 3Com and its TippingPoint division today announced that its security research team discovered a critical vulnerability in Microsoft Windows operating system. Additionally, 3Com's Zero Day Initiative ZDI discovered another critical Microsoft vulnerability in its Excel software.
Tags: 3Com Corp., Microsoft Corp., security
Research articles 2006-07-11
Interactive Marketing Agency Critical Mass Opens London Office and Reprise Media Managing Partners Named Ernst & Young Entrepreneur of the Year(R).
M2 PRESSWIRE-25 May 2007-U.S. Equity News: Interactive Marketing Agency Critical Mass Opens London Office and Reprise Media Managing Partners Named Ernst & Young Entrepreneur of the YearRC1994-2007 M2 COMMUNICATIONS LTD RDATE:25052007 City of Industry, CA - Advertising industry alert provided by...
Tags: advertisement, entrepreneur, Entrepreneurship, equity, Ernst & Young LLP, FINANCE, financial, industry, Investment, MARKETING, media, Omnicom Group Inc.
Research articles 2007-05-25
Television Networks in the 21st Century: Growing Critical Mass in Fragmenting World
The global broadcast television industry is in the midst of a fundamental transformation. Its business model is steadily and inexorably evolving from being mass-market, single event, broadcast-oriented. The drivers of change include: new forms of content; new means of content delivery; new devices for consuming television; new consumption patterns; new...
Tags: Network, Deloitte Touche Tohmatsu, Industry, TVs, Tv & Home Theater, Personal Technology, Home Entertainment
White papers 2005-04-08
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