BNET Business Dictionary
Business Definition for: Customer Expectation
- the needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by a customer's perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors, and brand image. The level of customer service is also a factor, and a customer might expect to encounter efficiency, helpfulness, reliability, confidence in the staff, and a personal interest in his or her patronage. If customer expectations are met, then customer satisfaction results.
- Also known as Buyer Expectation
Additional Resources
- Chairman Dick Brown -- Telecommunications industry is no more, Brown challenges industry to close gap between customer expectation and experience.
- M2 PRESSWIRE-5 June 2000-EDS: Chairman Dick Brown -- Telecommunications industry is no more, Brown challenges industry to close gap between customer expectation and experience C1994-2000 M2 COMMUNICATIONS LTD RDATE:02062000 ATLANTA -- In a keynote speech at SUPERCOMM 2000 on Sunday,...
- Research articles 2000-06-05
- e-Branding: Moving Your Customer Promise To The Web
- In the article it is mentioned that New Economy was all about being first to market, generating volume and creating new, revolutionary business models. Yet despite all the web sites launched, money spent, and lessons learned, many brick and mortar companies still seem uncertain about, and divided over, how to...
- White papers 2000-01-01
- Overpromised and Underdelivered.(construction industry customer service management)
- Avoid flying into the customer expectation trap. Whether builder, supplier, manufacturer or trade, you get letters from time to time. And you probably get more negative than positive -- that's the nature of the beast. But if you...
- Research articles 2001-08-01
- Don't Thomas Cook it: Four Service Warnings for Big Business
- As the travel industry gears up for the post-Christmas bookings, larger tour operators will be looking at the latest Which? survey on customer satisfaction with a measure of embarrassment. The survey of over 4,000 consumers put large travel operators, such Cosmos and Thomas Cook, at the bottom...
- Blog posts 2010-01-06
- Setting Expectation: Don't Forget The Little Things
- Most people have a set of expectations before buying a product. The level of expectations is set with every interaction a customer has with the product. Brand interaction is no different. Whether with an established brand that has been a trusted friend throughout the years or an upstart concept that...
- White papers 2003-08-21
- How to Read a Customer's Mind
- Selling would be easy if you could actually read the customer's mind, eh?  While that's not an entirely realistic expectation, there do exist conceptual models that let you "get into the head" of your customer. While those models can't tell you exactly what the customer is thinking, they can...
- Blog posts 2009-06-08
- Increasing customer loyalty.
- Jul 22, 2003 (Marketing - ABIX via COMTEX) Companies need to move away from the notion of "just serving customers". Instead, they need to establish a two-way relationship with the customer, in which both the company and customer jointly solve problems. This approach is...
- Research articles 2003-07-22
- Assessing Customer Needs
- In today's information-centric business era, the customers have become more informed than their predecessors. The modern customer demands the ‘best' from an organization. He/she has the ability to perceive even the minutest of detail in the product or service being offered. In case there is any discrepancy between his/her expectation...
- White papers 2003-01-01
- Halfords performance strengthens full year earnings expectation.
- You are here: City and Corporate / Halfords performance strengthens full year earnings expectation. Group remains cautious about the wider economic outlook in the near term and its impact on consumer spending. Group revenues in the 39 weeks to 1 January 2010 increased by 2.8 per cent with like-for-like sales...
- News items 2010-01-14
- It Ãs Not Difficult To Change Company Culture Six Sigma Focuses On Total Customer Satisfaction
- If practice makes perfect, practicing the concepts of Six Sigma leads to virtual perfection. Itís a concept for now and well into the next century: focusing on the customer and not the product! And while philosophers debate and cynics scoff whether anything can be truly flawless, the Six Sigma concept...
- White papers 2003-01-01
- Shopping for Customer Care Services? - Don't Bring Your Watch to a Shoemaker
- Due to the similarities in physical office design and the use of call center technology, even an industry expert may find it hard to tell the difference between a telemarketing center and a customer care center at first glance. Nonetheless, these are very different businesses for some deeply nested reasons...
- White papers 2003-11-10
- Spare Backup, Inc. to Add Third Data Center as It Boosts Capacity for Expected Ramp in Customer Demand
- New Center Added in New Jersey to Support Spare Backup's Suite of Software Applications Which Have Been Contracted by Leading Computer Manufacturers and Marketers PALM DESERT, Calif. -- Spare Backup, Inc. (OTCBB:SPBU) announced today that it is opening a new data center in New Jersey as it continues to...
- Research articles 2007-02-20
- Utility Customer Adopts New Services With Wireless Matrix
- Long-time Satellite Customer Deploys FleetOutlook and 3G Devices to Service Fleets HERNDON, Va. -- Wireless Matrix (TSX:WRX) announced today that a long-time utility ...
- Research articles 2009-10-06
- Personalization-Driven Customer Loyalty Process Transformation High on the Agenda for Top Performing Online Commerce Organizations
- The recession is turning the focus of online commerce organizations away from overreliance on net new customer appeal and towards maximizing existing customer value. According to a report from Aberdeen Group , a Harte-Hanks Company (NYSE: HHS), 42% of top performing online commerce organizations have a formal...
- Research articles 2009-11-12
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Wireless Matrix Secures New Order with Long-time Satellite Customer
- Wireless Matrix, a provider of software solutions for service fleet delivery metrics, announced that a long-time utility customer has elected to implement the FleetOutlook vehicle management solution in its service fleet. The service expansion adds approximately 175 FleetOutlook subscribers, with an expectation of additional subscribers...
- Research articles 2009-10-12
- TTI Telecom Postpones Publication of Final Fourth Quarter 2002 Results until February 27th as It Continues to Assess Impact of Recent Customer Termination
- Business Editors PETACH TIKVA, Israel--BUSINESS WIRE--Feb. 19, 2003 TTI Team Telecom International Ltd. (Nasdaq: TTIL) Company Reiterates Expectation of Revenues in the Range of $10.0 Million to $11 Million and Net Loss in the Range of $0.50 To $0.60, Excluding Charge Relating To Customer Termination...
- Research articles 2003-02-19
- Becoming a Better Trucking Customer
- This past year brought more than a few bumps in the road. Union battles, driver shortages, rising insurance premiums, carriers, and supply chain partners to plug expectation gaps and choke operating costs. The trucking industry is heading in a new direction. Many regional owner-operators -- throwbacks to the post-war...
- White papers 2002-09-01
- Ferrari North America Case Study
- Ferrari is a name associated with elegance, style, prestige and cutting edge technology. Ferrari customers expect nothing more than the very best, so its infrastructure must support that high level of customer expectation. Indeed, it is mission critical. One key part of Ferrari's infrastructure is its communications between the North...
- Case studies
- Built to Suit: Personalizing Your Ride
- For the automotive industry, fashion comes in the form of oversized wheels, chrome grilles and exhaust tips. And that's just on the outside. Headrest DVD's, navigation systems, and super chargers for the engine make the automotive accessory business a 31 billion dollar industry - and, a growing customer expectation. ...
- Research articles 2005-12-07
