BNET Business Dictionary
Business Definition for: Customer Expectation
- the needs, wants, and preconceived ideas of a customer about a product or service. Customer expectation will be influenced by a customer's perception of the product or service and can be created by previous experience, advertising, hearsay, awareness of competitors, and brand image. The level of customer service is also a factor, and a customer might expect to encounter efficiency, helpfulness, reliability, confidence in the staff, and a personal interest in his or her patronage. If customer expectations are met, then customer satisfaction results.
- Also known as Buyer Expectation
Additional Resources
- e-Branding: Moving Your Customer Promise To The Web
- In the article it is mentioned that New Economy was all about being first to market, generating volume and creating new, revolutionary business models. Yet despite all the web sites launched, money spent, and lessons learned, many brick and mortar companies still seem uncertain about, and divided over, how to...
- White papers 2000-01-01
- Overpromised and Underdelivered.(construction industry customer service management)
- Avoid flying into the customer expectation trap. Whether builder, supplier, manufacturer or trade, you get letters from time to time. And you probably get more negative than positive -- that's the nature of the beast. But if you...
- Research articles 2001-08-01
- How to Read a Customer's Mind
- Selling would be easy if you could actually read the customer's mind, eh?  While that's not an entirely realistic expectation, there do exist conceptual models that let you "get into the head" of your customer. While those models can't tell you exactly what the customer is thinking, they can...
- Blog posts 2009-06-08
- Assessing Customer Needs
- In today's information-centric business era, the customers have become more informed than their predecessors. The modern customer demands the ‘best' from an organization. He/she has the ability to perceive even the minutest of detail in the product or service being offered. In case there is any discrepancy between his/her expectation...
- White papers 2003-01-01
- Setting Expectation: Don't Forget The Little Things
- Most people have a set of expectations before buying a product. The level of expectations is set with every interaction a customer has with the product. Brand interaction is no different. Whether with an established brand that has been a trusted friend throughout the years or an upstart concept that...
- White papers 2003-08-21
- Shopping for Customer Care Services? - Don't Bring Your Watch to a Shoemaker
- Due to the similarities in physical office design and the use of call center technology, even an industry expert may find it hard to tell the difference between a telemarketing center and a customer care center at first glance. Nonetheless, these are very different businesses for some deeply nested reasons...
- White papers 2003-11-10
- It Ãs Not Difficult To Change Company Culture Six Sigma Focuses On Total Customer Satisfaction
- If practice makes perfect, practicing the concepts of Six Sigma leads to virtual perfection. Itís a concept for now and well into the next century: focusing on the customer and not the product! And while philosophers debate and cynics scoff whether anything can be truly flawless, the Six Sigma concept...
- White papers 2003-01-01
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Becoming a Better Trucking Customer
- This past year brought more than a few bumps in the road. Union battles, driver shortages, rising insurance premiums, carriers, and supply chain partners to plug expectation gaps and choke operating costs. The trucking industry is heading in a new direction. Many regional owner-operators -- throwbacks to the post-war...
- White papers 2002-09-01
- Ferrari North America Case Study
- Ferrari is a name associated with elegance, style, prestige and cutting edge technology. Ferrari customers expect nothing more than the very best, so its infrastructure must support that high level of customer expectation. Indeed, it is mission critical. One key part of Ferrari's infrastructure is its communications between the North...
- Case studies
- Built to Suit: Personalizing Your Ride
- For the automotive industry, fashion comes in the form of oversized wheels, chrome grilles and exhaust tips. And that's just on the outside. Headrest DVD's, navigation systems, and super chargers for the engine make the automotive accessory business a 31 billion dollar industry - and, a growing customer expectation. ...
- Research articles 2005-12-07
- Is it Time to Kill Your Brand? | BTalk Australia
- [podcast] Sometimes customer expectation far exceeds your ability to deliver. When that happens it's time to kill off your brand, otherwise your negative brand-equity will increasingly influence your ability to see a positive return on your marketing investment. by Phil Dobbie
- Blog posts 2009-09-08
- Rent A Center, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. Your first question comes from Dennis Telzrow [Stephens, Inc.]. Dennis Telzrow - Stephens, Inc. Good morning, Mark, Mitch, Robert. Mark E. Speese - Chairman and Chief Executive Officer Good morning, Dennis. Mitchell E. Fadel - President and Chief Operating...
- Earnings calls 2007-10-30
- Chartered Semiconductor Manufacturing Ltd. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. And our first question will come from Randy Abrams of Credit Suisse. Randy Abrams - Credit Suisse First Boston Yes, good morning. I wanted to ask about your PC customer. They're finally seeing better growth and lower inventory. Could you talk about...
- Earnings calls 2007-10-28
- Applera Corporation F1Q08 (Qtr End 9/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you sir. [Operator’s instructions.] One moment while we compile a list of questions. Our first question will come from the line of Ross Muken of Deutsche Bank, please proceed. Ross Muken – Deutsche Bank Good morning everyone. Mark P. Stevenson –...
- Earnings calls 2007-10-25
- Symantec F1Q08 (Qtr End 6/29/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Helyn Corcos While Tom is polling for questions, I'd like to announce that Symantec plans to attend the Citigroup conference on September 6. We will be reporting our fiscal second quarter results on October 24. This information will also be posted on our events calendar...
- Earnings calls 2007-07-25
- Wells Fargo Q2 2007 Earnings Call Transcript
- Earnings Call ExcerptWells Fargo & Co. WFC Q2 2007 Earnings Call July 17, 2007 8:00 am ET Executives Bob Strickland - SVP & IR Howard Atkins - Sr. EVP & CFO Presentation Bob Strickland Hello, this is Bob Strickland. Thank you for calling into the Wells Fargo Second Quarter...
- Earnings calls 2007-07-17
- ADC Telecommunications, Inc. F4Q07 (Qtr End 10/31/07) Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions]. And your first question is from Simon Leopold of Morgan Keegan. Simon Leopold - Morgan Keegan & Co. Thanks, I wanted to get in a couple of clarifications first, one is just trying to come up with the pro forma earnings number...
- Earnings calls 2007-12-12
- Harte Hanks, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. At this time, we are ready to begin the formal question and answer session. [Operator Instructions]. Our first question comes from Alexia Quadrani from Bear Stearns. Unidentified Analyst Hi, thanks. This is Jonathan Buckles [ph] for Alexia. A few questions on Shoppers....
- Earnings calls 2007-10-29
- Flextronics International Ltd F2Q08 (Qtr End 9/28/07) Earnings Call Transcript
- Question-and-Answer SessionOperator : Thank you. [Operator Instructions]. Amit Daryanani from RBC Capital Markets, your line is open. Amit Daryanani - RBC Capital Markets Thanks. Good afternoon, guys. Just a really quick question. Just some news out of Asia earlier this month, I think regarding FLEX signing...
- Earnings calls 2007-10-24
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