BNET Business Dictionary
Business Definition for: Direct Channel
- a method of selling and distributing products direct to customers. Direct channels include direct sales, mail order, and the Internet.
Additional Resources
- How to Motivate a Channel Partner
- A reader writes: I'm an account executive for a high tech company who sells through a network of partners/resellers. Do have advice or mistakes to avoid when dealing with resellers ? What is the best way to have them commit for my company instead of...
- Blog posts 2008-10-28
- Direct Marketing, Indirect Pro?ts: A Strategic Analysis of Dual-Channel Supply-Chain Design
- The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...
- White papers 2003-01-01
- Adding Bricks To Clicks: The Effects Of Store Openings On Sales Through Direct Channels
- We assess the effect of opening physical retail stores on direct channel sales. Our data come from a leading U.S. retailer which opened four new stores; two openings occurred in retail trading areas which had been previously served by direct channels alone and two openings occurred in retail trading areas...
- White papers 2007-03-29
- Insight becomes direct seller of Packard Bell PCS
- TEMPE, Ariz.--BUSINESS WIRE--March 1, 1995--Leading computer direct marketer Insight Enterprises, Inc. (NASDAQ/NMS:NSIT) Wednesday announced a strategic distribution agreement to begin the sale of Packard Bell personal computers through the direct channel.
- Research articles 1995-03-01
- Channel Attached Storage System makes cost-effective optical storage available for mainframe applications; ATG Cygnet write-once and rewritable optical libraries support on-line storage for IBM and plug-compatible systems
- SAN JOSE, Calif.--BUSINESS WIRE--April 11, 1995--ATG Cygnet today announced the Channel Attached Storage System CASS, a direct channel attachment that allows ATG Cygnet optical storage libraries to be used for on-line storage and retrieval in IBM and plug-compatible mainframe computing environments.
- Research articles 1995-04-11
- ING, Aviva pledge to review discrepancies between direct channel and broker prices
- ING and Aviva assured Ontario brokers on Oct. 18 they are both looking into why premium prices on personal lines risks offered by their direct writing channels are between 15-24% lower than those offered by subsidiary companies distributing through the inING and Aviva assured Ontario brokers on Oct. 18 they...
- Research articles 2007-11-01
- Diagnostic Ultrasound Announces Direct Operation in Japan
- Business Editors, Health & Medical Writers REDMOND, Wash.--BW HealthWire--Jan. 13, 2000 Diagnostic Ultrasound would like to announce the establishment of its wholly-owned new Japanese subsidiary, Touchmetrics K.K. Under the leadership of Seijiro Shirahama, President, Touchmetrics K.K. officially opened for business on January 1, 2000. Touchmetrics K.K. was...
- Research articles 2000-01-13
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- How to Motivate a Channel Partner
- How to Motivate a Channel PartnerRE: How to Motivate a Channel PartnerI'd also mention competition/compensation vs the direct sales force. While the account exec did not mention if all his company's business went thru the channel, there are plenty of companies that support direct and indirect sales. The...
- Discussion threads 2008-10-28
- 3Com opts for channel over own online store.(contract with Channel Intelligence)(Brief Article)
- Nobody hates manufacturer-direct e-commerce sites more than the channel partners such ventures circumvent. But one of the secrets of the b-to-b e-commerce world is that most manufacturers don't like selling direct either. Direct online sales are cost Nobody hates manufacturer-direct e-commerce sites more than the ...
- Research articles 2002-07-15
- Mobile Still is Much More a Retention Tool Than a Transaction Channel: How Do You Devise a Plan for Mobile Travel Applications?
- Mobile Still is Much More a Retention Tool Than a Transaction Channel: How Do You Devise a Plan for Mobile Travel Applications? At a time when the focus is on operational efficiency and cost cutting, it can be an onerous task to take a call on how to approach and...
- News items 2009-08-14
- Lattice Semiconductor Q2 2006 Earnings Conference Call Transcript (LSCC)
- Question-and-Answer SessionOperator [Operator Instructions]. And now let’s go to Shawn Webster with JP Morgan. Shawn Webster - JP Morgan Hi, this is Shawn for Chris Danely. Good quarter guys, congratulations on the profit improvement. Jan Johannessen Thank you. Shawn Webster - JP Morgan...
- Earnings calls 2006-07-26
- Transferring Core Direct Marketing Competencies To The Web
- To a seasoned direct marketer, the Web is simply another media selling channel such as catalogs, direct mail, print, broadcast and alternative media. Like any other media, there are tested and timeless rules for marketing success to be both followed and broken. But the methodology and principles of direct marketing...
- White papers 2000-06-05
- Beta finds happy satellite campers: survey says DBS subscribers are more satisfied than their digital-cable counterparts.(Marketing & Advertising)(direct-broadcast satellite)
- Lifetime Movie Network, ESPN Classic, The Biography Channel and National Geographic Channel might rank as viewer favorites among digital-basic services, but digital cable ranked well behind direct-broadcast satellite in terms of customer satisfacti Lifetime Movie Network, ESPN Classic, The Biography Channel and National...
- Research articles 2003-10-20
- Talbots Inc Q4 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Ladies and gentlemen, at this time we will be opening up the call for question-and-answer sessions. OPERATOR INSTRUCTIONS. Our first question is coming from Neely Tamminga with Piper Jaffray. Neely Tamminga - Piper Jaffray Great, good morning and thanks for the thorough presentation. Just wondering here on...
- Earnings calls 2008-03-12
- Global-QVC Solutions Announces Direct Response and E-Commerce Agreement with The Golf Channel
- Business Editors KING OF PRUSSIA, PENNSYLVANIA--BUSINESS WIRE--February 25, 2002 GLOBAL-QVC SOLUTIONS, a contextual commerce service provider for television networks and cable channels, and The Golf Channel, the nation's only golf cable network, announced today an agreement to develop and operate a new direct response program and e-commerce store...
- Research articles 2002-02-25
- Channel Support
- This case study defines about the traditional and advance marketing strategies. A case of Enterprise-wide sales had dropped steadily over a 12-month period. It was clear that the current marketing efforts were becoming costly and less effective. There was no effective system for tracking sales-lead sources...
- Case studies 2003-01-01
- Is Foreign Direct Investment A Channel Of Knowledge Spillovers?
- Recent empirical work has examined the extent to which international trade fosters international "Spillovers" of technological information. FDI Foreign Direct Investment is an alternate, potentially equally important channel for the mediation of such knowledge spillovers. The author introduces a framework for measuring international knowledge spillovers at the firm level, and...
- White papers 2003-07-01
- Sundance on USSB. (Sundance Channel will begin airing on United States Satellite Broadcasting in January 1996)(Brief Article)
- The Sundance Channel, the upcoming independent movie channel from Robert Redford and Showtime Networks, has signed a deal to launch on direct broadcast satellite service United States Satellite Broadcasting in January ... The Sundance Channel, the upcoming independent movie channel from Robert Redford and Showtime...
- Research articles 1995-10-09
- The Discovery Channel offers advertisers its database. (Advertising)
- For the coming upfront season, The Discovery Channel and The Learning Channel are offering some advertisers access to their database of more than 1 million households for direct-mail campaigns. Chris Moseley, senior vice president of marketing and For the coming upfront season, The...
- Research articles 1994-05-30
