BNET Business Dictionary
Business Definition for: Direct Marketing
Additional Resources
- The 13 Prime Direct Marketing Numbers
- Direct marketing is a numbers business. It explains different reading medium for marketing issues as High quality newspapers are expanding circulation,New magazine launches continue at a rapid pace, Website with millions of visitors, Literature, brochures, sales materials etc. E-marketing is growing, fax-marketing is working and direct mail continues to be...
- White papers 2003-01-01
- The Direct Marketing Direct Consumer Gap: Qualitative Insights
- The need to explore consumer reactions to any form of marketing is central to the marketing concept and this paper reports part of an industry-funded project to investigate how consumers interact with direct marketing. Consumers generally take a pragmatic view of marketing activity, but at the same time they are...
- White papers 2001-07-31
- Direct Marketing: How To Get Direct Marketing Copy That Sells From A Direct Marketing Freelance Agency
- The purpose of direct marketing is to produce customers who spend substantially more money with your business than you spent on the media space or time to acquire them. Before planning to acquire new customers via direct marketing and in order to get the highest possible return on your direct...
- White papers 2003-08-31
- Top Direct Marketing Companies to Be Honored at New England Direct Marketing Association's Annual Dinner; Direct Marketing Legend Denny Hatch to Keynote Dinner
- WELLESLEY, Mass. -- The New England Direct Marketing Association NEDMA will honor the best in direct marketing at its annual awards dinner on Wednesday, June 14 at Bentley College's LaCava Center in Waltham, MA. The pinnacle event of NEDMA's 44th annual conference and exposition will be keynoted by direct marketing...
- Research articles 2006-06-05
- Direct dynamism: despite shrinking marketing budgets, client expenditure on direct marketing has increased by ten per cent since last year. David Reed takes a look at the industry's movers and shakers. (Special Report: DM Reputations Survey)
- These are strange times for direct marketing agencies. According to the Direct Marketing Association DMA Census for 2001, client expenditure on direct marketing DM increased by ten per cent. This goes against the general downward trend of marketing budgets and proves yet again that the discipline tends to be counter-cyclical....
- Research articles 2002-11-14
- Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils
- To: BUSINESS EDITORSContact: Sue R.E. Geramian, Direct Marketing Association, +1-212- 790-1486, seramian@the-dma.org CHICAGO, Oct. 16 /PRNewswire/ -- Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing DM expenditures, sales, return on investment ROI, and employment through 2008, as reported in The...
- Research articles 2007-10-16
- Despite Slowing Economy, Direct Marketing Revenue Growth Outpaces Overall U.S. Advertising Sales Growth By 54 Percent, According to the Direct Marketing Association
- Business Editors NEW YORK--BUSINESS WIRE--May 1, 2001 Every Dollar Spent on Direct Marketing Will Result in $9.03 in Sales The growth in direct marketing sales continues to outpace overall sales growth in the U.S. by 54 percent. According to the Direct Marketing Association's The DMA report...
- Research articles 2001-05-01
- The Strength Of Direct Marketing
- The article is explains use the power of direct marketing to help your brand create a one-to-one relationship with your customers that creates loyalty, equity, and customers for life. Relationships are personal and direct, and direct marketing is all about one to one communications. Direct marketing is an information-driven, relational...
- White papers 2002-11-19
- ROUNDTABLE: DIRECT QUESTIONS DIRECT ANSWERS; Top direct marketing practitioners answer tough questions about industry trends.(Direct Marketing Special Report)(Panel Discussion)
- We recently convened a roundtable of leading practitioners of b-to-b direct marketing. The event, held during the Direct Marketing Association's B-to-B Marketing Conference last month near Phoenix, provided insights on many topics, including how these experts are spending their budgets, using e-mail and CRM, and balancing...
- Research articles 2002-10-14
- Direct Marketing Beginners: What You Need To Know
- If a person is new to direct marketing, he needs a quick course on the basics, because a lot of what's involved in direct marketing seems to defy ordinary common sense. This article is designed to help marketers who do not have direct response experience, as well as entrepreneurs who...
- White papers 2003-01-01
- Five Keys To Direct Marketing Success
- The concept of direct marketing has taken the corporate world by storm. Direct marketing can help every type of and size of business today. It has been observed that most organizations are resorting to direct marketing techniques, but very few make an effort to actually implement them. Hence, an organization...
- White papers 2003-04-09
- Direct Marketing And E-Commerce
- Direct marketing focuses on three key areas viz. closing the sale, identifying prospects, and engaging customers. Experts suggest that all e-commerce is direct marketing, but all direct marketing is not e-commerce. Researches, however, indicate that like direct marketing, popularity of e-commerce is due to the convenience it offers to consumers....
- Presentations 2003-01-01
- 2006 Insurance Direct Marketing Challenges and How to Manage Them
- Ask any marketing executive and they will attest that marketing, and direct marketing in particular, is getting tougher. The task of generating and acceptable Return On Marketing Investment ROMI is becoming increasingly more difficult. In insurance direct marketing vernacular, T/MC Ratios are declining to unacceptable levels. Generally speaking, deteriorating T/MC...
- White papers 2006-03-02
- An Economic Approach to the Regulation of Direct Marketing
- This paper demonstrates how economic social welfare analysis can provide guidance to policymakers who are considering whether to regulate direct marketing in various media, and what forms of regulations are most effective. The key factors that determine where the problem is likely to be greatest are identified and analyzed to...
- White papers 2006-04-06
- Direct marketing rose 3.6% in '01.(report from Direct Marketing Association)(Brief Article)(Statistical Data Included)
- Despite the weak economy that forced down traditional ad spending last year, marketers increased direct and interactive marketing expenditures to $196.8 billion, up 3.6% from $189.9 billion in 2000, according to a Direct Marketing Association study. Despite the weak economy that forced down traditional ad...
- Research articles 2002-06-10
- Chris Peterson to Deliver Keynote at the Direct Marketing Association's — DMA — E-Commerce Workshop
- SAN FRANCISCO--BUSINESS WIRE--Nov. 6, 1998-- Times Direct Marketing, Inc. President to Speak at Sheraton Hotel in New York City on Nov. 10, 1998; Speech to Focus on Direct Response Strategies for Improving E-Commerce Profitability Chris Peterson, president of Times Direct Marketing, Inc., a leading San Francisco...
- Research articles 1998-11-06
- The ABCs of testing: ideas for re-tooling your direct marketing efforts for better response - starting with the offer.(Cover Story)
- When it comes down to it, the key element that separates direct marketing from other marketing techniques is the offer. Direct marketing campaigns are meant to sell products and services; a two-step campaign may be needed to explain the offer, but th When it comes down...
- Research articles 1998-09-01
- Divine route from theology to DM.(direct marketing guru, Dan Affeldt of Bigfoot Interactive)(Brief Article)
- Top b-to-b direct marketers, while generally a brainy and technologically savvy lot, usually have professional backgrounds in little else but, well, direct marketing. Dan Affeldt, VP-marketing at e-marketing agency Bigfoot Interactive, doesn't fit th Top b-to-b direct marketers, while generally a brainy and technologically savvy...
- Research articles 2000-11-20
- In Direct; DM industry shows strong Q2 growth.(Direct Marketing)(Equifax inc. acquired BeNow)(Pitney Bowes agrees acquires FirstLogic)(Experian to buy Baker Hill)
- The direct marketing sector continues to grow, according to the Direct Marketing Association's Quarterly Business Review Index for the second quarter. The DMA reported a revenue index of 65 for the second quarter, which was the eighth consecutive qua The direct marketing sector continues to grow,...
- Research articles 2005-09-12
- Transferring Core Direct Marketing Competencies To The Web
- To a seasoned direct marketer, the Web is simply another media selling channel such as catalogs, direct mail, print, broadcast and alternative media. Like any other media, there are tested and timeless rules for marketing success to be both followed and broken. But the methodology and principles of direct marketing...
- White papers 2000-06-05
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