BNET Business Dictionary
Business Definition for: Direct Response Advertising
Additional Resources
- Teletrax Adds New Direct Response Advertising Clients Including Hawthorne Direct and Thermospas
- To: National DeskContact: Andy Nobbs, +44 (0) 207 554 2758 or anobbs@teletrax.tvor Maria Di Masi, 212-812-7010 or mdimasi@teletrax.tvboth of TeletraxNEW YORK, Dec. 14 /U.S. Newswire/ -- Teletrax, the global broadcast intelligence company, today announced the addition of three new direct response advertising industry clients in a further penetration of this...
- Research articles 2006-12-14
- Aptimus Announces Breakthrough in Direct Response Ad Widgets
- Aptimus, Inc. (NASDAQ: APTM), the Point-of-Action™ online advertising network, today announced a breakthrough in direct response advertising formats for the Internet. Aptimus has successfully merged the best of rich media and web site interaction presentation formats with the best elements of its lead capture, validation and optimization platforms to...
- Research articles 2007-03-27
- Starcom's new light; Halogen combines direct response buying and planning at media shops.(Brief Article)
- Starcom MediaVest Group has launched a direct response division called Halogen. The unit consolidates direct response media buying and planning business at Bcom3 Group media agencies Starcom and MediaVest and claims billings of $180 million. The venture comes on the heels of an expected...
- Research articles 2001-10-15
- STG Media Corp. Expands International Direct Response Media Offerings in Canada
- PHOENIX, Ariz. -- Great News for Canadian Product and Service Companies ... World-Class Direct Response Advertising Agency Capabilities Now Available Through STG Media Corp. Toronto Office STG Media Corp. announced this week that it has opened its Toronto, Canada, office by bringing on Terry Frendo, former V.P. of Advertising...
- Research articles 2005-08-22
- STG Media Corp. Expands International Direct Response Media Offerings in Canada.
- PHOENIX, Ariz., Aug 22, 2005 CCNMatthews via COMTEX -- Great News for Canadian Product and Service Companies ... World-Class Direct Response Advertising Agency Capabilities Now Available Through STG Media Corp. Toronto Office STG Media Corp. announced this week that it has opened...
- Research articles 2005-08-22
- Nautilus, Inc. Launches New Direct Response Campaign Encouraging Americans to Move
- Nautilus, Inc . (NYSE: NLS), a pure fitness company, has introduced a new direct response advertising campaign that encourages Americans to embrace lasting weight loss by increasing their physical activity.
- Research articles 2006-10-10
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
- Determining Your Advertising Objectives
- Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...
- Articles 2007-05-03
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Google TV Moves Into Direct Response
- In yet another move shoring up its nascent television advertising initiative, Google TV has signed a deal with CoreDirect, the leading transaction agent for the direct response industry. The move will allow Google to burrow much deeper into the ecosytem of agency media buyers, and shows yet again that Google...
- Blog posts 2008-10-20
- Discovery Channel, Advanced Results Marketing to Co-Host 'Corporate America Turns to Direct Response TV'; Wed. Sept. 22, 8:30 a.m., at Bloomberg, for Advertising Week in New York
- NEW YORK -- Direct response television advertising DRTV is the fastest-growing segment of TV advertising among major corporations, and a panel of corporate executives who use it successfully will explain why next Wednesday, September 22nd at 8:30 a.m. at Bloomberg headquarters at 499 Park Avenue (58th). "Corporate America Turns to...
- Research articles 2004-09-15
- The power of DR isn't breaking news at CNN: Ad Sales and Marketing COO Greg D'Alba says direct response is in perfect position as technology drives traditional marketing to the brink.(direct response)
- "Direct response is supported by all of the top advertiser categories today--across the board, we're seeing less advertising in the old DR categories," says Greg D'Alba, chief operating officer of Ad Sales and Marketing for cable news giant "Direct response is supported by all of the...
- Research articles 2006-01-01
- Direct-Response Marketing
- Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response or transaction at any location. Experts suggest that in direct marketing, a database containing the details of customers must exist. The database helps in formulating effective marketing strategies. There are...
- Presentations 2003-01-01
- Branding Vs. Direct Response in Small Business Marketing and Advertising
- Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response - i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Branding is essential for Coca Cola and Microsoft and Sheraton and all the other consumer...
- White papers
- Mercury Media Reaches Long-Term Agreement with Teletrax to Track Direct Response TV Advertising; Contract with Lead Adopter Signals Teletrax's Entry into Direct Response Marketplace
- HOLLYWOOD -- Leading direct response media buying firm Mercury Media has reached a long-term agreement with TeletraxTM to electronically track airings of its direct response television advertisements, it was announced today by the digital watermarking firm. A subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK), Teletrax is headquartered in London, has...
- Research articles 2005-07-28
- In-Direct Response to Online Advertising: Best Practices in Measuring Response Over Time Continental Airlines Case Study
- Even with a well-established brand such as Continental Airlines, online creative has a significant role in in-direct response activity attributed to view-through. Some portion of activity counted in view-through is directly attributable to the online advertising even though the degree of impact may change due to the brand, the campaigns...
- White papers 2004-07-01
- CNN launches DR Web site; hosts Response Magazine content.(FieldReports)
- NEW YORK -- In early January, CNN launched CNN directresponse.com, a new Web site designed to educated clients about direct response advertising, as well as the variety of CNN networks and broadband services that can integrate an advertiser's "c NEW YORK -- In early January, CNN...
- Research articles 2006-01-01
- Image Marketing vs. Direct Response Marketing
- A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it's not about getting immediate results and sales. Direct marketing, also called "direct response," is all...
- White papers 2003-01-01
- Cable's direct response pioneers: 14-network cable giant Discovery Communications Inc. (DCI) has long sought creative ways to include DR advertising into its mix. How have John Carrozza and Maria Kennedy created a group of cable networks where DR has earn
- "Discovery respects the direct response marketer," Michael Robertson, president and CEO of Ocean Media, a media buying company in Huntington Beach, Calif., says when asked about the team at Discovery Communications Inc. DCI, the parent co "Discovery respects the direct response marketer," Michael Robertson, president...
- Research articles 2004-11-01
- Harte-Hanks Awarded U.S. Government-Wide GSA Contract for Advertising & Integrated Marketing Services
- Harte-Hanks, Inc. (NYSE: HHS) announced today that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration GSA as a provider of advertising and integrated marketing services. This will enable the worldwide direct and targeted marketing company to compete more readily for U.S....
- Research articles 2008-03-18
