BNET Business Dictionary
Business Definition for: Direct Response Marketing
- the use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers or wholesalers. Forms of communication used include direct mail, home shopping channels, and television and press advertisements.
- Also known as Direct Marketing
Additional Resources
- Direct Response Marketing: Some Guerrilla Insights
- Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers,...
- White papers 2003-01-01
- Direct-Response Marketing
- Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response or transaction at any location. Experts suggest that in direct marketing, a database containing the details of customers must exist. The database helps in formulating effective marketing strategies. There are...
- Presentations 2003-01-01
- 13 Platinum Advantages Direct Response Marketing Offers The 21st Century Marketer
- A lot of people think the new economy is all about the Internet but it's really about customers some dot-coms think of the customer as just another part of the business. They don't understand the customer is the core of the business. Direct Response Marketing has had a number of...
- White papers 2003-01-01
- McDonald's Selects Enpocket to Drive Late-Night Store Traffic; Food Service Giant to Roll Out Direct Response Marketing Campaigns through Mobile Couponing
- BOSTON -- Enpocket, the leader in intelligent mobile marketing, announced today that it has been selected by McDonald's to provide mobile couponing for a direct response marketing campaign. The campaign will drive localized retail traffic during the traditionally slower late evening hours with a series of weekly mobile coupons for...
- Research articles 2006-08-08
- Penn Garritano Direct Response Marketing
- Penn Garritano Direct Response Marketing, Minneapolis, hires Sally Ann Schmitt to work on several of the agency's clients, including Lawson Software, Pfizer and Deluxe. Schmitt joins Penn Garritano from Minneapolis-based Carlson Marketing Group. Prior to Carlson, Sally served as creative director for the Gem Group, Minneapolis, formerly Studio One and...
- Research articles 2002-04-01
- Image Marketing vs. Direct Response Marketing
- A Marketing Executive needs to use two kinds of Personal Marketing to effectively build Personal Brand: image marketing, and direct marketing. Image marketing is about the slow crafting of an image in the marketplace; it's not about getting immediate results and sales. Direct marketing, also called "direct response," is all...
- White papers 2003-01-01
- ScreenFriends Selects TVN Direct for Direct Response Marketing
- Business Editors LOS ANGELES--BUSINESS WIRE--Aug. 26, 2002 ScreenFriendsTM Co. (www.screenfriends.com), a wholly owned subsidiary of WENR Corp. (OTCBB:WENR) (www.wenr.net) announced today that it has reached an agreement with TVN Direct, a leading direct response TV network aggregating time from all major domestic cable operators and local market broadcasters...
- Research articles 2002-08-26
- Hacker Group Presents Tested Ways to Increase Branded Direct Response
- Lead Generation Techniques to be Showcased at DMA Business-to-Business Conference BELLEVUE, Wash. -- Hacker Group, one of the largest direct marketing advertising agencies in the West, today announced agency Copy Chief Paul Ford will showcase innovative tools and techniques that increase the results of business-to-business direct response marketing. The...
- Research articles 2008-02-29
- eFoodSafety.com, Inc. to Commence Cinnergen™ Direct Response Campaign 30 Days Ahead of Schedule
- SCOTTSDALE, Ariz. -- Patricia Ross-Gruden, President and Chief Executive Officer of eFoodSafety.com, Inc. (OTCBB: EFSF), announced today that the company will commence its Direct Response Marketing Campaign for CinnergenTM on or about November 1, 2005, thirty days ahead of schedule.
- Research articles 2005-11-01
- The "Invention" of Analytic Marketing?
- I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...
- Blog posts 2009-06-01
- Direct Response vs. Brand? It's Futile!
- The writer of this article tries to describe the changes in consumers' conduct that demand a blend of Brand and Direct Response strategies. Behavioral Marketing links accountability between the two disciplines. The article starts with the example of WRNR. Three of the eight FAQs on the WRNR Website (www.wrnr.com) deal...
- White papers 2003-09-11
- The power of DR isn't breaking news at CNN: Ad Sales and Marketing COO Greg D'Alba says direct response is in perfect position as technology drives traditional marketing to the brink.(direct response)
- "Direct response is supported by all of the top advertiser categories today--across the board, we're seeing less advertising in the old DR categories," says Greg D'Alba, chief operating officer of Ad Sales and Marketing for cable news giant "Direct response is supported by all of the...
- Research articles 2006-01-01
- infoUSA Acquires Getko Direct Response of Canada
- Business Editors OMAHA, Neb.--BUSINESS WIRE--May 9, 2000 infoUSA (Nasdaq:IUSA), www.infoUSA.com, the leading provider of proprietary business and consumer databases, data marketing services and Internet marketing solutions today announced the acquisition of Getko Direct Response of Canada from Cendant Corporation. Getko Direct Response of Canada, a leading Canadian list...
- Research articles 2000-05-09
- Horizon creates Direct Response Planning Group.(Field Report)(Horizon Media)(Brief Article)
- NEW YORK -- Horizon Media, an independent media services agency, has created a Direct Response Planning Group in an effort to expand its direct marketing efforts. The team will be headed by Gene Turner, who has been promoted to associate director of direct...
- Research articles 2004-08-01
- 13 Times When Direct Response Is Your Best Marketing Direction
- Direct Marketing is still a step-child inside many companies. The key factors that will make the Direct Response program work are discussed in this article. One must clearly identify who buys what the company sells. Being able to reach those who buy what the company sells, is one of the...
- White papers 2003-01-01
- 2006 ECHO campaigns: nonprofits take 9 awards for direct response excellence.(World Vision International)(The Vodafone New Zealand Foundation)(Friends of PAWs Appeal)
- Nine nonprofits, six of which are from outside the United States, were honored for direct response campaigns during this year's Direct Marketing Association's ECHO award competition. Nine nonprofits, six of which are from outside the United States, were honored for direct response campaigns during...
- Research articles 2006-11-15
- Branding Vs. Direct Response in Small Business Marketing and Advertising
- Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response - i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Branding is essential for Coca Cola and Microsoft and Sheraton and all the other consumer...
- White papers
- Discovery Channel, Advanced Results Marketing to Co-Host 'Corporate America Turns to Direct Response TV'; Wed. Sept. 22, 8:30 a.m., at Bloomberg, for Advertising Week in New York
- NEW YORK -- Direct response television advertising DRTV is the fastest-growing segment of TV advertising among major corporations, and a panel of corporate executives who use it successfully will explain why next Wednesday, September 22nd at 8:30 a.m. at Bloomberg headquarters at 499 Park Avenue (58th). "Corporate America Turns to...
- Research articles 2004-09-15
- Infomercials getting attention of more home video suppliers: Rhino, Sony dabble in 'direct-response'.(Suppliers)
- Infomercials aren't just for kitchen appliances anymore, with suppliers increasingly interested in so-called direct-response TV for marketing DVDs. Rhino Home Video sold a surprising 20% of its Mystery Science Theater 3000 stock through two-m Infomercials aren't just for...
- Research articles 2004-12-13
- TURNOUT FOR TERMITES: BAYER USES DTC, PHONE TACTICS TO PUSH INSECTICIDE.(direct response TV)(Brief Article)
- Bayer corp. is employing the tactics of direct response and pharmaceutical marketing for its Premise insecticide. Bayer corp. is employing the tactics of direct response and pharmaceutical marketing for its Premise insecticide.
- Research articles 1999-03-01
