the selling of products or services directly to customers without the use of intermediaries such as wholesalers, retailers, or brokers. Direct selling offers many advantages to the customer, including lower prices and shopping from home. Potential disadvantages include lack of after-sales service, an inability to inspect products prior to purchase, lack of specialist advice, and difficulties in returning or exchanging goods. Methods of direct selling include mail order catalogs and door-to-door and telephone sales. Direct selling has increased with the growth of the Internet, which enables producers to make direct contact with potential customers.
Over the years, direct marketing has evolved as one of the potent instruments for selling products and services. Direct marketing helps in reaching out to customers directly through e-mails, phone calls, postal service, television, and print media. Researches indicate that direct marketing can be combined with advertising, public relations, personal...
Direct marketers traditionally think of cross selling as sending existing customers targeted offers that promote the next most logical product to buy. Successful cross selling is essential for survival in this economy. It connects people and processes--not just data--across channels and business lines. Here are some proven strategies that can...
DALLAS -- Natural Health Trends Corp. (NASDAQ NMS: BHIP), an international direct-selling company, announced today that its Interim Chief Executive Officer, Robert H. Hesse, will present at the 2006 Direct Selling Investors Forum on Friday, March 10, 2006 at 10:15 a.m., EST. The forum, hosted by Canaccord Adams and Direct...
Direct marketing involves selling products directly to the consumer in order to allow the producer the possibility of receiving a higher price. This usually involves three critical steps: making a direct connection to consumers; determining the consumer wants or needs; and offering products that meet those needs. Direct marketing may...
AsiaInfo Services 04-12-2005 China to Issue Act on Direct Selling, Avon Becomes Pilot BEIJING, Apr 12, 2005 SinoCast via COMTEX -- China's act on direct selling is around the corner while Avon China wins the front-runner position. On...
India is direct selling cosmetics company Amway's fastest growth market, according to a report in the Indian The Economic Times. The American giant has seen a growth rate of over 30% in 2001-2002, and has a 40% share of the direct selling market in the region.
AsiaInfo Services 04-12-2005 China Approves Avon to Test Direct Selling in Three Regions BEIJING, Apr 12, 2005 SinoCast via COMTEX -- Avon Products Inc. (NYSE: AVP), one of the world's largest beauty product direct sellers, announces that it has obtained the...
DALLAS -- Natural Health Trends Corp. (NASDAQ NMS: BHIP), an international direct-selling company, announced today that its Lexxus subsidiary has been accepted for membership into the Direct Selling Association DSA in the USA.
DALLAS -- Natural Health Trends Corp. (NASDAQ NMS: BHIP), (the "Company"), an international direct selling company, today announced that its Board of Directors has approved, and the Company has invested, an additional $10 million cash into its Chinese subsidiary. This additional investment is specifically aimed to qualify for the capital...
Direct sales company use representatives to sell products direct to customers door to door or by the party system. These representatives need to be aware of some selling tips, if they want to be successful at sales. The representatives who sell for these companies earn a commission based on volume...
To a seasoned direct marketer, the Web is simply another media selling channel such as catalogs, direct mail, print, broadcast and alternative media. Like any other media, there are tested and timeless rules for marketing success to be both followed and broken. But the methodology and principles of direct marketing...
AsiaInfo Services 04-13-2005 Avon's Direct Selling Trial Touches Rejection in Guangzhou GUANGZHOU, Apr 13, 2005 SinoCast via COMTEX -- Avon China confronts blocks from its distributors in Guangzhou, capital of Guangdong Province, which is one of the three regions that the...
AsiaInfo Services 04-06-2004 Not to Close up 8,000 Specialty Stores in China, Avon Says BEIJING, Apr 06, 2004 SinoCast via COMTEX -- China's government will be scheduled to make a law on direct selling at the end of 2004. The move...
Nobody hates manufacturer-direct e-commerce sites more than the channel partners such ventures circumvent. But one of the secrets of the b-to-b e-commerce world is that most manufacturers don't like selling direct either. Direct online sales are cost Nobody hates manufacturer-direct e-commerce sites more than the ...
Computer Associates International Inc. plans to stop selling its software through partners in the Arab world and open direct-sales offices, the company announced.
* Avon Products Inc. is watching developments in China closely to see if the government will again allow direct sales. China banned direct sales in the spring of 1998 after the practice, which involves a sales force selling directly to the consumer, was abused, according to government officials. Avon...
This article defines the meaning of the personal selling which is base of direct marketing. Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will...
AsiaInfo Services 11-28-2002 Motorola Try on Direct Selling CHINA, Nov 28, 2002 SinoCast via COMTEX -- It is reported on November 21 that Motorola had settled its department of direct selling and corporate solutions for door-to-door sales. ...
* Avon Products Inc. may soon be sending its representatives door-to-door in China, after having been banned from direct-selling in the country since 1998. The ban was imposed due to fears of fraud and potential abuses of sales representatives. Avon executives said direct-selling would allow the company to make...
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for commission. The seller will have access to training resources and support but will also be an independent business owner. If you do not want...
