a marketing technique particularly suited to discussing complex topics over a period of time. Members can be drawn from anywhere in the world, and come together to share information and experience on a particular theme or subject area. It works as follows: a moderator compiles a list of e-mail addresses for possible members, and mails them with the theme for discussion. People then join up, via e-mail or Web form. The moderator invites contributions, which are duly published by e-mail; subscribers then react to the initial publication with their opinions and feedback. A selection of these reactions is published in the next e-mail sent out—and so on. If successful, a feedback and opinion loop is created, with new topics being introduced as older topics have received sufficient discussion.
This article gives some simple ways to find mailing lists that always produce highly profitable results. Implementing any successful mailing program begins by determining who will get your mail. You need to find or compile a mailing list of qualified prospects for your offer. The success of your mailing is...
Building your direct marketing mailing list carefully from the start can ensure that you have a successful direct mailing campaign. You end up with better results from the mailing, and you don't waste mailing campaign funds. But where do you get the contacts you need to compile a mailing list?...
The article states that nothing is as bad as mailing to the wrong list. Poor list selection is the worst mistake one can make in direct mail. Anyone can put a direct mail piece together and drop it off at the post office (barring disgruntled post office workers wielding semi-automatics)....
It has been seen that sometimes mailing cost a huge amount for a business. Thus, this article tries to focus upon the cost factor for mailing. Of all the considerations that go into a mailing, list testing is far and away the most critical. If you can't find market, it...
Creating a direct-mail campaign doesn't have to involve hiring a graphic designer, a printer and a mailing house. The U.S. Postal Service now offers Netpost Mailing Online (www.usps.com/directmail), a one-stop direct-mail creation center. Simply log on to the site and select a format (letters, postcards, fliers, self-mailers or newsletters), a...
So consider this an invitation to sign up for the mailing list if you have access to e-mail, and to visit the web site if you have access to a web browser through a commercial online service or a direct Internet connection.First the mailing list, known on the Internet as...
Albany, NY - If you mail catalogs to New York residents, you may be facing a new tax on list and mailing services. The Empire State is drafting regulations that would levy a sales tax on most vendor-supplied list and mailing services used in prepar ...
MAIL CALL Just like printing customers, mailing customers like to save money. Your customers already might have noticed that postage often accounts for a significant portion of what they spend for each mailing. Remind your customers of the following methods for controlling postage costs, and position yourself as a mailing...
Associations can choose from various options to get their mail to other countries where they have chapters or affiliates. The safest way to get mail delivered overseas is through the Postal Service bulk mailing system known as international surface air lift, which is cheaper than air mail but faster than...
Firstlogic, Inc., a global provider of commercial mail and enterprise data quality solutions and services, today launched a new Commercial Mail weblog blog to share information and education on mail-focused topics of interest to anyone involved in mailing processes for small business, quick print businesses, or large multi-faceted printing operations....
ANAHEIM, Calif.--BUSINESS WIRE--June 12, 1997--Receiving unwanted mail may soon be a thing of the past. Direct List Technology Inc. DLT of Anaheim, a leading mail list and data processing service company, Thursday announced it has installed a new automated system that prevents advertisers, retailers and others who...
Direct mail as a means of prospecting offers the major advantage of allowing one to reach a large number of people without being physically present. There are basically two basic kinds of direct mail strategies -- one-time mailings and "campaigns." Many experts believe that direct mailings should be followed by...
The most important element in your direct marketing campaign is your mailing list. Identifying the customers you want to reach is critical for advertising your products and services. Making the information flow from you to your customers and potential customers requires managing a list that is updatable, expandable, and versatile...
Business Editors CAPE CORAL, Fla.--BUSINESS WIRE--Dec. 4, 2000 Mail Merry Systems, Inc. is partnering with AccuData America to offer direct access to AccuData's online list order service from Mail Merry's full-service e-commerce shop, at www.mailingsupplies.com. Mail Merry Systems is a leading provider of mailing, marketing and computer...
By Fran Daniel, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News Nov. 25--Several important holiday mailing dates have passed and others are fast approaching. As a result, consumers should consider mailing soon to avoid extra fees and to ensure that...
WHEN BENJAMIN FRANKLIN SAID THE ONLY SURE things in life are death and taxes, he should have added, "... and ever-rising postal rates." Because mail costs continue to climb--and because direct mail continues to be one of the most powerful selling media--the discount you get with bulk mailing can save...
For sending correspondence and packages, having supplies and accessories in place and in adequate supply saves time and tempers. We've surveyed the shelves, cabinets, and desks of our own offices as well as consulted the manufacturers of mailing essentials to recognize some products to help you move the mail smoothly...
The cost of mailing a letter is increasing again, from 33 to 34 cents, on Jan. 7. On the up side, however, the cost of mailing "an additional ounce" letter is decreasing one cent, to 21 cents, and the cost of mailing a postcard is remaining the same (20 cents)....
Built-in functionality and multiple features offer simple, "smart" mailing performance MILFORD, Conn. -- Hasler has introduced its IM series of Intelligent Mailing systems with ease-of-use functionality to help businesses simplify mail processing, track mail usage and control postage costs. This complete line of "smart" mailing systems offer features specifically...
E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers whom you select. Direct mail gives you complete control over who sees your marketing, in contrast to advertising in print, online-mail, Web sites, or television. The latest electronic tools...
