BNET Business Dictionary
Business Definition for: Hard Sell
- a heavily persuasive and highly pressured approach used to sell a product or service. In a hard sell situation, salespeople may use incentives such as a limited special offer or a discount to encourage people to buy, or to sign an agreement to buy on the spot.
Wiktionary Definition for: Hard Sell
- #A sales technique of pressure pressuring the potential buyer to agree to a purchase.
Additional Resources
- King of property hard sell 'exposed'.
- Mar 11, 2003 (The Australian - ABIX via COMTEX) Dudley Quinlivin, former Queensland property marketeer, denies involvement in a questionable land sale scheme. The Australian Competition & Consumer Commission ACCC has investigated the scheme, which was run by Christopher Bilborough. Hard-sell methods were ...
- Research articles 2003-03-11
- Men's soft slacks not a hard sell.
- Men's Soft Slacks Not A Hard Sell NEW YORK -- Men's slacks makers are convinced the rapid growth of soft-constructed and unconstructed casual bottoms in washed fabrics over the past several seasons will continue through fall 1987 and beyond. Most feel that the category will...
- Research articles 1987-02-27
- GRAINGER RETOOLS STRATEGY TO SELL WEB MARKETING: FINDS ITS CUSTOMERS ILL-EQUIPPED, SALESFORCE RELUCTANT.
- The idea of establishing commerce on the Internet makes sense on paper, but Web marketers are finding it can be a hard sell. W. W. Grainger Inc. knows this all too well. The $4.1-billion industrial supply company based in Lincolnshire thinks trimmi The idea...
- Research articles 1998-11-16
- VH1 Plans Hard Sell for 'Hard Rock Live'.
- VH1 is backing the upcoming third season of its Hard Rock Live series with a multimillion-dollar promotional effort backed by American Express Co., Hard Rock Cafe, Tower Records and Warner Bros. Domestic Pay-TV, Cable & Network Features. ...
- Research articles 1999-06-07
- How The Deal Was Won: Soft sell strategy hard to resist.
- State Street did not exactly have to employ hard-sell tactics to win an E800m global custody brief from the UK's DS Smith Group Pension Scheme. DS Smith already had separate custody arrangements in place with JPMorgan Chase and Deutsche Bank. State...
- Research articles 2004-02-09
- Big blue does the hard sell: Chain wants to triple sell-through share in four years.(Blockbuster Inc.)(Brief Article)(Statistical Data Included)
- Blockbuster Inc., the king of video rental, is setting its sights on expanding business in the competitive sell-through arena dominated by Wal-Mart Stores, Best Buy and other mass merchants. During a July 24 conference call to discuss the comp ...
- Research articles 2002-07-29
- Argonne spinoff aims for the hard sell; Will close VC funding, market diamond coating.(News)(Advanced Diamond Technologies Inc.)(Company overview)
- Byline: PAUL MERRION Imagine being able to spray paint an ultra-smooth, diamond-hard coating on things that absorb huge amounts of wear and tear, like the seals in an oil refinery's pumps. You wouldn't need much imagination. In effect, it's alr ...
- Research articles 2006-09-11
- Broker-dealers dangle carrots to lure brokers; Attracting wirehouse brokers requires hard sell.(News)
- Byline: Bruce Kelly Independent broker-dealers are working hard to lure brokers from wirehouses and regional firms with sparkling transition programs that include everything from training and marketing assistance to financial incentives and o Byline: Bruce Kelly ...
- Research articles 2003-12-15
- Hard-sell VA tactics under fire; NASD issues an alert, and plans a crackdown.(News)
- Byline: Rick Miller NASD plans to come down hard on brokers who resort to scare tactics when pitching variable annuities, particularly to senior citizens. The brokerage industry's self-regulatory organization has cases under investigatio ...
- Research articles 2003-06-02
- Newell confronts its next hard sell; Wall Street buys in, but will consumers?(stock of Newell Rubbermaid Inc.)(Brief Article)(Statistical Data Included)
- Newell Rubbermaid Inc. President and CEO Joseph Galli Jr. has sold his story on Wall Street. Now, he has to sell more products to consumers. The stock of Freeport-based Newell has soared 25% this year-hitting a two-year high last month-owing large Newell Rubbermaid...
- Research articles 2002-06-10
- Peace of mind? Life insurance has become fashionable for wealthy Vietnamese in recent years, and lifers have been quick to see the potential in the market. But, asks Ngoc Mai, is it right that their success is based on hard sell? (Tet Extra).
- PEOPLE in other countries may be accustomed to guilt trips laid on them by life insurance salesmen knocking on the door. Not people in Vietnam. Complacent twenty-six-year-old sub-editor Pham Thi Oanh did not intend to take out a life insurance policy until she was reeled a spiel that...
- Research articles 2003-01-27
- Hard sell
- The unexplored procurement frontier of Crown corporations Selling to government departments may be hard, but the rules are generally well-known and fairly consistent. Not so with federal Crown corporations. Crown corporations are not required to follow Treasury Board guidelines on procurement. Nor are they required to procure under the Public...
- Research articles 2000-12-01
- US keeps eye on free trade goals for Americas, a tough sell for Bush
- CRAWFORD, United States AFP ? A US hard-sell of plans for a Free Trade Area of the Americas will hit some turbulence at Monday's Summit of the Americas in Mexico, as some leaders balk at the notion that free trade can cure their countries' worsening social ills. The United...
- Research articles 2004-01-10
- A new internet democracy? The Do Not Call Registry.(Don't call me to sell things)
- "To sack me, press two" It appears that the land of the hard sell does not like it after all IT HAS been one of fastest commercial rebellions of all time. Since the National Do Not Call Registry was opened in late...
- Research articles 2003-07-26
- If You Sell It, They Will Come.
- As evidenced by the success of McStain Enterprises, selling green requires an innovative marketing strategy and an underlying dedication to environmental principles. Many of today's mainstream production homebuilders believe that environmentally sustainable features are a hard sell for consumers. Offering them as pricey...
- Research articles 2001-01-01
- Chrysler seeks luxury market, but analysts see tough sell
- Chrysler Group LLC wants to push its namesake Chrysler brand upscale, an ambitious strategy that has been tried before -- and failed. The automaker is eyeing a position "a notch above Lincoln, a notch above Cadillac," Chrysler brand chief Peter Fong told reporters at the Frankfurt Motor Show last month....
- News items 2009-10-07
- A Never to be Missed Opportunity | BTalk Australia
- (16min 44) Here’s a rare chance to learn the techniques used by copywriting experts. Direct mail DM is a vital part of your marketing mix â€" probably more so now than ever. By spending a quarter of an hour listening to today’s podcast you’ll learn to maximise the DM opportunity....
- Blog posts 2009-03-10
- How to Sell Like a Porn Star
- How to Sell Like a Porn StarWack JobAs a sales Professional who values and respects what I do for a living I resent the comparison of selling like a Porn star.A sales professional helps organizations become better at what they do. They demonstrate high morals, ethics, and standards and are...
- Discussion threads 2007-07-05
- Judging When to Sell a Business
- Why you're selling a business will determine how you should approach the task and what you can reasonably expect from an eventual deal. If you are selling so you can retire, for instance, you can wait for the best offer, even if you wind up waiting for a few years....
- Articles 2007-09-17
- Wanna be CEO? Learn to Sell!
- Wanna be CEO? Learn to Sell!MBAsFunny, isn't it, that most MBA programs don't include any courses in sales.I disagree-selling is essential!What you say is true-having the ability to sell is not the key ingredient. But you cannot succeed without that abillity! What ever the product, service or idea...you...
- Discussion threads 2007-11-19
