BNET Business Dictionary
Business Definition for: Hunch Marketing
- marketing based on instinct rather than research
Additional Resources
- Hispanic Marketing Firm in Winston Salem, N.C., Enjoys Respectable Gains.
- By Jeanne Sturiale, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News Dec. 22--Don Hild launched Hispanic Marketing Resources Inc. in January 2002, a time when the economy had been badly bruised by the recession and Sept. 11 terror attacks. "People...
- Research articles 2003-12-22
- Malcolm Gladwell Is a Blinking Idiot
- Blink readers are being misled. So say Kevin J. Clancy and Peter C. Krieg in their essay “The Power of Intuition and Why It’s the Biggest Myth in Business Today†posted on ChangeThis. They decry Gladwell’s Blink phenomenon as the crest of 25 years...
- Blog posts 2008-02-11
- IP - See It, Hear It, Just Don't Touch It | BTalk Australia
- Cadbury Limited is trying to protect various shades of the colour Purple, claiming that it's part of their own "intellectual property". Today on BTalk Australia Phil Dobbie asks Peter Willimott, Director of Marketing and Customer Engagement at IP Australia, what sort of IP assets you can protect and how exposed...
- Blog posts 2008-06-09
- Google Radio
- Our Google Adwords account today had a little new message introducing us to Google Radio Ads. After playing around with the functionality, I am excited to have this option in my marketing arsenal, but I am weary of trying it out just yet. The brilliance of using adwords is that...
- Blog posts 2007-05-09
- Understanding Activity Based Costing
- Activity based costing ABC is an accounting technique that aims to clarify exactly how and where a company makes its profit.ABC assigns costs to all the resources needed to carry out a particular business activity. It also accounts for indirect ("soft") operating costs. The result is a fuller financial picture...
- Articles 2007-07-16
- Chad Cooper: A Guide to Exploring Online Video
- Chad Cooper is the Editorial Director of OVGuide.com, a company working to make it easier to find quality online video content on the Internet. Professional video online is often hidden in a pile of garbage, Chad tells us how his team of editors is helping to take out the trash...
- Blog posts 2008-11-07
- Big Three get image boost
- An overwhelming percentage of new-car buyers said they would consider a vehicle made by Detroit's Big Three, according to a survey released Wednesday by the Consumer Reports National Research Center. The nationwide survey found that 81 percent of new-car buyers said they were likely or very likely to consider an...
- News items 2009-09-02
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