BNET Business Dictionary
Business Definition for: Image Advertising
- a form of advertising that attempts to create a positive attitude to a product, brand, or company
Additional Resources
- Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformation.
- M2 PRESSWIRE-7 October 2004-DELTA AIR LINES: Delta selects Ogilvy & Mather to help shape new image, advertising; New long-term advertising partner will support the airlines transformationC1994-2004 M2 COMMUNICATIONS LTD RDATE:10062004 ATLANTA - Delta Air Lines (NYSE: DAL) has tapped the creative...
- Research articles 2004-10-07
- BET Unveils First-Ever Image Advertising Campaign to Position Network as Total Entertainment Package
- WASHINGTON--BUSINESS WIRE--Dec. 8, 1999-- With a futuristic look and theme to parallel the new millennium, Black Entertainment Television BET, a subsidiary of BET Holdings II, Inc., has embarked on its first-ever image advertising campaign. With creative designed by Detroit-based Don Coleman Advertising, Inc. DCA, the objective of the campaign...
- Research articles 1999-12-09
- Wyse in the running. (Wyse Advertising Inc.)(Marketing Mix)
- Wyse in the running Wyse Advertising Inc. is in the bidding for a new national marketing strategy account for Solon-based Stouffer Foods Corp. The unit of Nestle Enterprises Inc., for which Wyse handles corporate image advertising, is considering Wyse in the running...
- Research articles 1990-10-15
- New Verizon campaign showcases enlightened DSL image.(SPOT WATCH)
- Verizon launched a new image-advertising campaign last week that promotes its new tagline, "Richer. Deeper. Broader." In "Enlightenment," one 30-second spot, a paperboy riding a bicycle throws a newspaper at a house. He's follow Verizon launched a new image-advertising campaign last week that ...
- Research articles 2005-06-13
- APC should keep image-boosting ads.(American Plastics Council)(Brief Article)
- Image advertising, done poorly, comes across as self-serving and hypocritical. For example, think of the millions of dollars that Philip Morris Co. Inc. spends on sappy ads that tell us how the company donates millions more to charity. They don't Image advertising,...
- Research articles 2001-06-04
- BET Image Ads A First for Net.
- WASHINGTON -- Black Entertainment Television said last week that it is launching a $5 million image-advertising campaign with the help of Detroit-based Don Coleman Advertising Inc. Under the theme, "BET Star Power," a 60-second television spot highlights BET programming such as...
- Research articles 1999-12-13
- Staplegun Design wins Best of Show at OKC Advertising Club's annual
- Staplegun Design won Best of Show at the Oklahoma City Advertising Club's 39th annual Addy Awards. The Best of Show award, selected from the 700 entries, was for a 30-second television commercial created for Linden Research Consultants titled Alzheimer's TV. Best of Print was awarded...
- Research articles 2005-02-22
- Merck image ad spend up
- MERCK SPENT $57 million on non-product ads-chiefly image advertising-last year, according to Verispan, throwing a fifth of its DTC budget behind the front end of its Putting Patients First corporate reputation campaign.
- Research articles 2006-06-01
- Image-building ads from dealerships win Dandy awards. (Newspaper Association of America's Dandy dealership newspaper advertising contest)(Brief Article)
- ATLANTA - Image ads were the trend in the Newspaper Association of America's Dandy dealership newspaper advertising contest. "Most of the entries tried to build an image for their dealerships and their brands," said Bob Scaife, manager of automotive advertising at the association. In that...
- Research articles 1997-02-03
- Keeping Perry's image positive: Perry Ellis Int'l again uses Bruce Weber to shoot a clean, sophisticated ad campaign.
- PERRY ELLIS INT'L AGAIN USES BRUCE WEBER TO SHOOT A CLEAN, SOPHISTICATED AD CAMPAIGN LAS VEGAS -- Perry Ellis International president Max Garelick may have been a little ahead of the advertising trend three seasons ago when he insisted on a positive, healthy advertising campaign...
- Research articles 1998-02-23
- Hyundai's Advertising Strategy: Wait for the Fire Sales
- With bigger automakers out of the way, Hyundai grabbed discounted advertising deals it never could have landed pre-recession. Late last year, Chris Perry, marketing communication director at Hyundai Motor America, got a call he’d been waiting years to receive. A rep in Hyundai’s media-buying agency reported that an exclusive...
- Articles 2009-09-28
- How Effective is My Advertising?
- There isn't a week that goes by when a client doesn't question the value of their advertising and the true impact of an advertised sale event. You can't sell corporate image in print. You cannot sell price and item during a 30-second television advertisement because time precludes you from listing...
- White papers 2003-01-01
- Cause-related marketing bolsters image. (Insurance Marketing Review)
- Cause-Related Marketing Bolsters Image Michael Jackson equals Pepsi. Pepsi spends millions on television advertising to burn that image into the minds of soda-drinking consumers. Of course, there is no real reason to link the pop superstar and sodCause-Related Marketing Bolsters Image ...
- Research articles 1990-08-20
- Pepsi prepares for advertising war. (Pepsico advertising contracts)
- Pepsico has selected its advertising companies for its entry into the Israeli market. Sources indicate the budget will be divided between two companies. Gitam Image Promotion Systems will handle the advertising for Pepsi-Cola and Diet Pepsi and Ariel Pepsico has selected its advertising companies for its...
- Research articles 1992-02-14
- Motorola moves to build brand image; Taps Ogilvy & Mather to spearhead its new strategy.(Advertising)(Brief Article)
- With New York's Ogilvy & Mather Worldwide aboard as its new global advertising agency, Motorola Inc. plans to barrel full steam ahead on a brand effort to present a unified image across its disparate businesses. The stakes are particularly hig With New York's...
- Research articles 2000-10-02
- Baseball ads go virtual.(Major League Baseball teams sign 'virtual advertising' contracts with Princeton Video Image)(Brief Article)
- Major League Baseball's San Francisco Giants and Philadelphia Phillies have signed agreements with Princeton Video Image for PVI to provide virtual advertising services for 1999 regular season home games. The San Diego Padres, which have also signe Major League Baseball's San Francisco Giants and...
- Research articles 1999-04-05
- image of the week: .(Adobe Systems advertising)(Brief Article)
- Adobe Systems goes extreme in a new print ad created by Y&R Advertising, San Francisco, promoting its GoLive Web authoring tool. The image ... Adobe Systems goes extreme in a new print ad created by Y&R Advertising, San Francisco, promoting its GoLive Web authoring tool. The...
- Research articles 2000-08-14
- NSF panel underlines head-to-toe image need. (National Shoe Fair sponsors panel discussion on "Clothing to Shoes: Consolidating an Image")
- NEW YORK -- A footwear and apparel company must offer consumers a clear and consistent image that encompasses not only the direction of various product lines but the marketing and advertising surrounding those lines as well. NEW YORK -- A footwear and apparel...
- Research articles 1991-06-17
- ICI launches big ad program, redesigns image. (Imperial Chemical Industries PLC)
- ICI Launches Big Ad Program, Redesigns Image Imperial Chemical Industries PLC has revealed plans for a 7.5 million pound ($12.3 million) international advertising program and redesign of its corporate image. The program is aimed at bringing greater uniformity to ICI's...
- Research articles 1987-09-21
- Gauging Advertising Effectiveness
- No matter the medium, it costs to advertise. So, how do you know whether your investment is garnering a return? It starts with solid objectives that are clearly defined. From there, it's about measurement. This article will help you develop a strategy for knowing whether and to what extent your...
- Articles 2007-05-08
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