BNET Business Dictionary
Business Definition for: Industrial Goods Marketing
- the industrial marketing of products. Industrial goods marketing is different from the marketing of consumer goods in that it is directed at organizations, businesses, and other institutions, rather than at the individual end user of a product. It may require different marketing strategies from those used in consumer goods marketing to be effective.
Additional Resources
- Building Business-to-Business Marketing Skills to Increase Your Company's Sales
- Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...
- White papers 2005-07-18
- Business Marketing 'Straight Up'
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- White papers 2005-09-09
- GlobalSpec Marketing Trends Survey
- During February 2006, GlobalSpec conducted a survey of marketing professionals and corporate managers in the industrial and manufacturing sector. The survey specifically addressed the marketing objectives, trends and expenditures within the engineering, technical and industrial communities. According to survey results, 35% of respondents will spend upwards of 50% of their...
- White papers 2006-04-06
- Ecommerce: Your Opportunities Are Unlimited
- Peter Drucker believes ecommerce will be to the Information Revolution what the railroads were to the Industrial Revolution. To oversimplify, the Industrial Revolution was a time in which tools were produced that replaced people in the manufacture of goods. In the first thirty years, all was devoted to producing known...
- White papers 2001-11-21
- Understanding The Customer And Creating Goods And Services That Satisfy
- The marketing concept calls for identifying the needs and wants of the consumers and accordingly producing the goods or services that will satisfy consumer’s needs and wants. It is a proactive approach towards conducting business. Delivering customer value and satisfaction is the essence of the marketing concept. It also entails...
- Presentations 2003-01-01
- The Warehousing of Import and Export Goods in the U.S.
- The intent of this paper is to evaluate the relationship between the trade industry and its use of the industrial real estate market, specifically warehouse/distribution and manufacturing facilities. Comprising more than one-third of the U.S. economy, the trade industry has been the driver of the demand for industrial space by...
- White papers 2003-09-26
- Business Method Patents Commerce in Digital Goods
- This article brings out details about "business method" patents that are patents relating to the creation and distribution of "digital goods." Digital goods can comprise any product or service that can be turned into bits and bytes. Commerce in digital goods is the quintessence of commerce using the Internet. Although...
- White papers 2003-04-01
- Industrial Building Lease And Rental Data For Houston Metropolitan Area
- Houston Area Industrial building leasing and rental data can help industrial building owners to increase revenue, vendors to increase sales and provide a variety of industry personnel with data and reports to facilitate decision-making and communication. Vendors to the Houston industrial building community can focus their marketing and sales efforts....
- White papers 2007-12-01
- Aspects Of International / Global Marketing
- Globalization is the condition wherein an organization, irrespective of its physical location, can procure raw materials and sell its finished goods to any country in the world. In such scenario, the concept of global marketing assumes significance. Global marketing management involves integrating the marketing activities across different countries. The paper...
- Presentations 2003-01-01
- Sustainability: A New Paradigm For Industrial Production
- Briefly discusses the industrial development process in Brazil by highlighting a few examples of its social and environmental implications. The current environmental crisis for which the industrial sector is co-responsible puts evidence on the existing links between production and consumption cycles. In order to identify impacts at their origin, production...
- White papers 2007-04-30
- Notice Of Rejection Of Goods
- This is template for notice of rejection of goods. Use this template Rejection of Goods Notice to reject the delivery and acceptance of goods purchased from a supplier, and returns the goods at the cost of the supplier. The template sets out the goods being rejected, the dates on which...
- Tools & templates 2007-12-01
- Marketing Principles
- Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. This article explains principles of marketing, which includes individual goods, product lines, or services, getting the product or service to the customer, price, promotion etc. A marketing plan takes considerable...
- White papers 2003-08-31
- Industrial Real Estate Strategies to Increase Operating Profitability
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- White papers 2005-08-16
- How To choose An Industrial Sample
- If business-to-business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. Consumer marketing men trot out jargon about quotas, stratification, probabilities and the like which is mumbo jumbo to 99 per cent of industrial marketers. The business-to-business researcher feels intuitively that...
- White papers 2003-01-01
- Industrial Marketing: Response To The Changing Landscape
- Industrial marketers face a rapidly changing distribution landscape. Understanding the reasons for the sudden change is only half the battle. The other half is choosing a strategy that will win as industrial markets stabilize. This article describes five strategies that distributors are using to respond to the changing environment, and...
- White papers 2003-10-01
- Are You Prepared For The Changing Landscape Of Industrial Marketing?
- The playing field for industrial manufacturing is undergoing tremendous change. Unless companies understand and plan for these changes, they forfeit market share. This article reveals the four major causes of the changing marketplace. Discover what these causes are and gain the knowledge to respond with a winning strategy. ...
- White papers 2003-10-01
- The Experian Guide to Direct Marketing
- Direct marketing enables one to offer goods and services to a specific targeted segment of the population by mail, telephone, email or other direct means. It's one of the most effective and measurable methods of marketing available. Direct marketing is a key activity for sustained business growth, whether one has...
- White papers 2005-02-02
- Industrial Use Guide: Industrial Panel Selection Guide
- This paper suggests various methods for Industrial wood selection. Plywood has been widely used in industrial applications since its introduction in 1905. For decades industrial users have fabricated barricades, bins, crates, containers, shelves and countless other manufactured items out of plywood. And as new engineered wood products such as oriented...
- White papers 2002-01-17
- How Leading Consumer Packaged Goods companies are Transforming the Way They Market?
- The article explains Consumer-Centric Marketing is a strategic imperative for all consumer products and consumer packaged goods CPG companies. Through this discipline, companies can create and sustain relationships with their best customers and get better returns from their marketing funds. Consumer-Centric Marketing is a powerful discipline that should enable innovative...
- White papers 2003-01-01
- How to Prevent Transit Fatigue to Tubular Goods
- Industrial equipment of all types is commonly transported by ship, rail and truck all over the world. Consequently, shipping damage is not un- common. One particularly serious type of damage is fatigue cracking that occurs during transportation, or transit fatigue. Many types of equipment are subject to transit fatigue, but...
- White papers 2002-08-02
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