BNET Business Dictionary
Business Definition for: Industrial Goods Marketing
- the industrial marketing of products. Industrial goods marketing is different from the marketing of consumer goods in that it is directed at organizations, businesses, and other institutions, rather than at the individual end user of a product. It may require different marketing strategies from those used in consumer goods marketing to be effective.
Additional Resources
- Understanding Green Marketing
- With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials. What You Need to KnowWhat is green marketing?There is a degree of confusion...
- Articles 2007-12-03
- Building Business-to-Business Marketing Skills to Increase Your Company's Sales
- Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...
- White papers 2005-07-18
- Business Marketing 'Straight Up'
- Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the...
- White papers 2005-09-09
- Unileverage: consumer goods groups have lagged behind their industrial equivalents when it comes to harmonising their processes. Graham Hibbert explains how Unilever bit the bullet and ran a tightly controlled programme to simplify its European processes
- Two key drivers of shareholder value creation are growth and margin improvement. To deliver these, consumer goods companies are ramping up their innovation programmes, cutting the time to market of new innovations, and increasing their marketing and promotion expenditure. Many have also introduced process simplification programmes aimed at increasing process...
- Research articles 2004-02-01
- Philippines-Based Consumer Goods Firm Plans 3.7 Billion Thai Brewery.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Mar. 9--San Miguel Corp, the Philippines-based consumer goods giant, has announced plans to build a 3.7-billion-baht brewery at the Amata Industrial Estate in Rayong, marking the entry of a major foreign player in Thailand's ...
- Research articles 2004-03-09
- GE's Campbell Offers Long View On Majaps (TWICE)
- Las Vegas-- In a keynote address at the Nationwide Marketing Group's recent PrimeTime! convention here, Jim Campbell, president/CEO of GE Consumer & Industrial, urged white-goods dealers to consider the following Top 10 mega-trends in major Las Vegas-- In a keynote address at the Nationwide...
- Research articles 2006-03-13
- Strategy in a ‘Structural Break'
- During hard times, a structural break in the economy is an opportunity in disguise. To survive—and, eventually, to flourish—companies must learn to exploit it. There is nothing like a crisis to clarify the mind. In suddenly volatile and different times, you must have...
- Articles 2009-01-12
- The Downturn's New Rules for Marketers
- The old recession playbook won't work this time around. Around the world, marketing and sales executives are being asked to do more with less. It's a demand many have heard in previous hard times, and most managers muddled through then. But the nature of the...
- Articles 2009-01-12
- Keeping Current on Green Management
- What does it mean to be a "green" manager? How about a green company? What is a green product, really? Will customers pay more for environmentally sensitive goods? These tough questions are under discussion at a new Harvard Business blog series called Leading Green. It's a valuable...
- Blog posts 2008-06-18
- Project Management: The Importance Of Flame Resistant Uniforms In Your Workplace
- Making the right method on strategic planning can make your company grow with maximum profit. The strategic planning process in marketing consists of seven interrelated steps; defining organizational mission, establishing strategic business units, setting marketing objectives, performing situation analysis, developing marketing strategy, implementing tactics, and monitoring results. This process is...
- White papers 2008-09-25
- Three Disciplines for the Age of 'Great Disruption'
- Don't think of this dour economic period as a temporary slowdown; rather it's a continuation and confirmation of market changes that have been underway for awhile now. Innovation expert Scott Anthony calls this the time of Great Disruption. "In 2009, managers will realize that they are no...
- Blog posts 2008-12-30
- II-VI F2Q08 (Qtr End 12/31/08) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions. Our first question comes from the line of Mark Douglass of Longbow Research. Your line is open. Mark Douglass - Longbow Research Good morning, gentlemen. Craig Creaturo Good morning Mark Douglass - Longbow Research First question is the workforce...
- Earnings calls 2009-01-21
