the marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making.
During February 2006, GlobalSpec conducted a survey of marketing professionals and corporate managers in the industrial and manufacturing sector. The survey specifically addressed the marketing objectives, trends and expenditures within the engineering, technical and industrial communities. According to survey results, 35% of respondents will spend upwards of 50% of their...
Applied Industrial Technologies president Bill L. Purser says the company has shifted from a product-oriented company to one that is more marketing-oriented.Applied Industrial Technologies credits a more intense marketing program aimed at its less cy Applied Industrial Technologies president Bill L. Purser says the company...
MODESTO, CALIF. -- The Almond Board of California has named Harbinder Mann to the post of manager of foodservice and industrial marketing. In her new role Mann will oversee the development and implementation of the Almond Board's foodservice, industrial and government procurement marketing programs. Previously, she worked as marketing manager...
GREAT NECK, N.Y.--BUSINESS WIRE--Oct. 10, 1995--Leon Machiz, chairman and chief executive officer of Avnet, Inc. (NYSE:AVT), Tuesday announced the creation of a newly formed business unit, the Industrial Marketing Group IMG.
The Almond Board of California ABC has named Harbinder Maan its Manager, Foodservice & Industrial Marketing. In her new ... The Almond Board of California ABC has named Harbinder Maan its Manager, Foodservice & Industrial Marketing. In her new position, Maan will be responsible...
Luis del Valle has been named global marketing director for industrial lubricant business of Cargill Inc. Mr. del Valle will be ... Luis del Valle has been named global marketing director for industrial lubricant business of Cargill Inc. Mr. del Valle will be ...
NEW YORK -- ThomasNet.com, the leading destination site for industrial buyers, today launched a multimedia marketing campaign with ESPN Radio that combines elements of online games, podcast sponsorships, online ads and traditional radio advertising to bring the ThomasNet message to a national audience that is heavily populated with business and...
Houston Area Industrial building leasing and rental data can help industrial building owners to increase revenue, vendors to increase sales and provide a variety of industry personnel with data and reports to facilitate decision-making and communication. Vendors to the Houston industrial building community can focus their marketing and sales efforts....
Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...
NORWELL, Mass.--BUSINESS WIRE--Dec. 16, 1998--Paul M. Schoessow has been appointed Director of the Industrial Marketing and Printing Consulting Service at CAP Ventures, the leading worldwide market research and consulting company in the digital imaging and document management industry. Schoessow has a wide range of experience accumulated over 18 years in...
The playing field for industrial manufacturing is undergoing tremendous change. Unless companies understand and plan for these changes, they forfeit market share. This article reveals the four major causes of the changing marketplace. Discover what these causes are and gain the knowledge to respond with a winning strategy. ...
If business-to-business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. Consumer marketing men trot out jargon about quotas, stratification, probabilities and the like which is mumbo jumbo to 99 per cent of industrial marketers. The business-to-business researcher feels intuitively that...
DuPont Packaging & Industrial Polymers has launched Fusabond E EC-603D, a compatibilizer for users of recycled polyethylene. The company is marketing the material to manufacturers of industrial packaging and plastic lumber, as well as blow mold DuPont Packaging & Industrial Polymers has launched Fusabond...
Industrial marketers face a rapidly changing distribution landscape. Understanding the reasons for the sudden change is only half the battle. The other half is choosing a strategy that will win as industrial markets stabilize. This article describes five strategies that distributors are using to respond to the changing environment, and...
JOHANNESBURG, South Africa -- Researched by Industrial Info Resources (Sugar Land, Texas). Two joint venture project contracts in the Fujian Province of China between state-owned Sinopec Beijing, ExxonMobil (NYSE:XOM) and Saudi Aramco Riyadh mark the development of China's first fully integrated projects covering refining, petrochemicals and fuels and chemical marketing.
Three hundred thousand square meters of industrial space have already been allocated in the Caesaria-Or Akiva Industrial Park since active marketing began in January. To date some 30 companies have committed to buy 160 acres of land for factories and Three hundred thousand square meters of...
SAN FRANCISCO -- Respected industry veteran Joni Jacobson has been hired to head the new Los Angeles offices of Industrial Light & Magic ILM, a Lucasfilm Ltd. Company, it was announced today by Chrissie England, President of ILM. Jacobson steps into the newly created role of Executive in Charge of...
Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the...
SAN FRANCISCO--BUSINESS WIRE--Oct. 1, 1997--Meridian Industrial Trust, Inc. (NYSE:MDN), a nationwide owner and operator of industrial property, today announced an investment in 18 industrial properties representing 2,144,849 square feet.
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