Insertion Rate: Definition and additional resources from BNET
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BNET Business Dictionary

Business Definition for: Insertion Rate

  • the cost of a single appearance of an advertisement

Additional Resources

Envelope insertion module. (Marketplace).(Datacard Group)(Brief Article)(Product Announcement)
An improved Datacard UltraPac envelope insertion module has been introduced by Datacard Group of Minnetonka, Minnesota. It offers greater insertion flexibility with a selective insert feature that allows card issuers to assign a unique combination of inserts for every record on a card mailing list. This...
Tags: Datacard, Datacard Group, insert
Research articles 2001-11-01
nCUBE and BigBand Networks Announce Digital Advertising Insertion Alliance; New Partnership Will Facilitate Ad Insertion Deployment For Cable Operators Worldwide
Business Editors
Tags: advertisement, alliance, BigBand Networks, cable
Research articles 2002-01-14
BigBand Networks Unveils Digital Advertisement Insertion At CableLabs Digital Program Insertion Demonstrations
Business Editors/High-Tech Writers
Tags: advertisement, BigBand Networks, insertion
Research articles 2001-10-30
Comcast Spotlight Launches Industry's First Gigabit Ethernet Digital Program Insertion With C-COR
STATE COLLEGE, Pa. -- Philadelphia Market to Upgrade to Largest and Most Advanced Digital Ad Insertion Server in the Industry
Tags: Comcast Corp., Gigabit Ethernet, industry
Research articles 2005-04-04
Adelphia Converts West Palm Beach Ad Insertion to C-COR; Upgrades Cleveland Market to C-COR's GigE Advertising Insertion
STATE COLLEGE, Pa. -- C-COR Incorporated (Nasdaq:CCBL), a global provider of interoperable solutions for On Demand networks and technical services, today announced that Adelphia Communications will convert its West Palm Beach advertising insertion system to C-COR. The deployment will cover 10 advertising zones and 440 insertion channels. The win in...
Tags: Adelphia Communications Corp.
Research articles 2005-07-25
TCI banking on a SeaChange in ad insertions.(Tele-Communications Inc. buys SeaChange Technology Spot Insertion System digital advertisement insertion system)(Brief Article)
TCI is investing more than $2 million on a Spot Insertion System digital ad insertion system for its Chicago cable systems. TCI hopes the Seachange Technology equipment will allow it to narrowly target ads to viewers in different parts of the 500,000 TCI is investing more...
Tags: advertisement, banking, cable, TCI
Research articles 1995-08-14
Adelphia Taps C-COR for Its First Digital Program Insertion Deployment
STATE COLLEGE, Pa. -- Operator Upgrades to C-COR in San Juan, Puerto Rico, to Launch DPI, Digital, and Analog Ad Insertion Channels on the Same Platform
Tags: Adelphia Communications Corp.
Research articles 2005-02-16
Insertion Firms Target Digital Streams.
SeaChange International Inc. and nCUBE, the top two vendors in the digital ad-insertion field, are moving closer to deploying add-on products for cable operators, notably involving digital-stream insertion and interactive-advertising applications. SeaChange International Inc. and nCUBE, the top two vendors in the ...
Tags: advertisement, cable, SeaChange International Inc.
Research articles 1999-12-13
RealNetworks Unveils Live Ad Insertion Service - Brief Article
RealNetworks, a pioneer in delivering streaming audio and video content across the Web, today introduced its new live ad insertion capabilities at the National Association of Broadcasters confab in Las Vegas.
Tags: advertisement, RealNetworks Inc.
Research articles 2000-04-10
Datacard Announces Latest Enhancements for UltraPac Insertion Module; New Features Help Increase Productivity and Enable One-To-One Marketing
Business Editors & Technology Writers MINNETONKA, Minn.--BUSINESS WIRE--May 14, 2001 Datacard Group today announced two new enhancements for the DatacardR UltraPacTM envelope insertion module: a selective insert feature and integrity verification station. The enhancements are designed to improve card issuance productivity by offering greater insertion flexibility within...
Tags: Authentication/Encryption, Datacard, Datacard Group, SECURITY
Research articles 2001-05-14
Making time at NBC.(Virtual-insertion technology creates 'Dateline' animation )(Brief Article)
Virtual-insertion technology creates 'Dateline' animation For this Wednesday's scheduled edition of Dateline NBC, NBC turned to virtual-insertion firm Princeton Video Image PVI to liven up a report on biochronology. PVI's "miniset Virtual-insertion technology...
Tags: animation, NBC
Research articles 2000-06-19
Seachange launches new server; targets cable ad insertion, infomercials and movies. (Seagate Technology)(Brief Article)
Targets cable ad insertion, infomercials and movies Seeking to build on its current share of the cable ad insertion market while moving into infomercial and movie playback, SeaChange Technology has introduced the Video Server 100, a scalable syste Targets cable ad insertion, infomercials...
Tags: advertisement, cable, infomercial, insertion, Seagate Technology LLC, server, video server
Research articles 1995-11-13
Vet ad vendors suffer setbacks in competitive insertion market. (makers of advertisement-insertion equipment for cable television operators)(Industry Overview)
Cable's transition to digital from analog has created an increasingly competitive playing field for veteran ad-insertion vendors, dealing major setbacks to Channelmatic Inc. and Texscan MSI recently. Channelmatic and Texscan are the two longtime v Cable's transition to digital from analog has created...
Tags: advertisement, cable, cable television, Cox Communications Inc., industry, SeaChange International Inc., TCI
Research articles 1996-08-19
Cable Operators Turn to C-COR for Reliable IP Digital Advertising Insertion Platform; DPI Leader C-COR Picks up Additional Markets from Adelphia, Charter, and Comcast
STATE COLLEGE, Pa. -- C-COR Incorporated (Nasdaq:CCBL), a global provider of interoperable solutions that simplify the transition to on demand networks, continues to cement its leading role in digital ad insertion with three major cable operators expanding their deployment of C-COR's digital program insertion DPI solution across the U.S. Adelphia...
Tags: Adelphia Communications Corp., advertisement, cable, Comcast Corp., IP
Research articles 2006-02-13
CBS taps PVI for virtual branding.(Brief Article)
`Early Show' adopts electronic insertion technology `Early Show' adopts electronic insertion technology
Tags: branding
Research articles 1999-11-08
Synergetic Technologies, Inc. Signs New Ad Insertion Agreements in Selected Hotels in the Disneyland Area of Orange County California for Summer Deployment
Synergetic Technologies, Inc. (PINKSHEETS: SYGG), a provider of Digital Video Ad Insertion Technology, announced today that its wholly owned subsidiary Ad Systems Inc. ( www.adsystemscatv.com ) with vendors Crystal-Clear TV ( www.crystal-clear.tv ) and MegAvail Inc. ( www.megavail.com ) are beginning to install and sell advertising on Ad Systems' proprietary...
Tags: advertisement, agreement, Orange PCS
Research articles 2007-05-29
Falcon spots go digital with SeaChange.(Falcon Cable Television L.P., SeaChange International Inc.)(Brief Article)(Statistical Data Included)
Falcon Cable Television has bought digital ad insertion systems from SeaChange International to handle ad insertion at 20 of its headends. Falcon will deploy SeaChange SpotSystems at its operations in Atascadero, Calif.; ... Falcon Cable Television has bought digital ad insertion systems from...
Tags: advertisement, SeaChange International Inc.
Research articles 1999-11-15
SeaChange/GI digital deal.
SeaChange International has made an agreement with General Instrument to integrate its MPEG-2 digital ad insertion systems into GI's digital cable platform, allowing the seamless insertion of commercial spots into digital video streams. While SeaChan SeaChange International has made an agreement with General Instrument to...
Tags: MPEG-2, SeaChange International Inc.
Research articles 1998-07-27
"Trail" Breaks Local Ground.(Broken Trail)
By Mike Reynolds Comcast, AMC Film Pioneer On-Demand Ad Insertion AMC's initial journey into the original-movie realm broke ratings records for the network. And it blazed a trail as well, with the dynamic insertion of local...
Tags: advertisement, Comcast Corp., on-demand
Research articles 2006-07-17
Cox cues local digital ads.(Cox Communications)(Brief Article)
Cox Communications Inc. will secure a digital spot for local advertisers using all-digital ad-insertion gear from SeaChange International Inc. The Atlanta-based MSO has been trialing digital ad-insertion technology in Phoenix for about a year Cox Communications Inc. will...
Tags: advertisement, Cox Communications Inc., Phoenix Technologies
Research articles 2002-09-16