BNET Business Dictionary

Business Definition for: Mailshot

the speculative targeting of a particular or specified group of people by mail. A mailshot normally contains advertising, fundraising requests, or press releases.

Additional Resources

Composing Knockout Sales Letters: A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...; Tags: BNET Editorial, Sales Strategy, Sales Letter, Customer, Sales, Letter, Product, Sales Force Management, order form, brochure, coupon, telemarketing, incentive, barrier, phone, tool, e-mail; Articles 2007-10-11
Film: The Big Picture: Chance would be a fine thing: Chestnuts roasting on an open fire, Jack Frost nipping at your nose, John Cusack playing a hangdog romantic with commitment issues. Assemble these old familiars in pre-Christmas New York, give it a cute title like Serendipity, and you have a direct mailshot to courting couples in search of a night...; Tags: Bloomingdale's; Research articles 2001-12-21
Financial Mail, London, Financial Queries Column.: By Tony Hetherington, Financial Mail on Sunday, London Knight Ridder/Tribune Business News Dec. 7-- QUESTION: I am sending you a mailshot I received from a share sales company called Hoffman Philips. I was about to bin it, but perhaps a warning in...; Tags: Alliance & Leicester Plc., Hoffman Philips; Research articles 2003-12-07

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