BNET Business Dictionary
Business Definition for: Marketing Planning
- the process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood.
Additional Resources
- Marketing Planning And Forecasting
- The marketing strategy of the organization consists of the systems and processes needed for the dissemination of product or service information in the market. Marketing planning involves anticipating future events, conditions, and accordingly determining the courses of actions necessary to achieve marketing objectives. The Strengths, Opportunities, Weaknesses, and Threats SWOT...
- Presentations 2003-01-01
- Marketing Planning
- Marketing planning involves assessing the environmental situation and accordingly chalking out the roadmap towards accomplishing long-term marketing objectives of an organization. It is imperative for the organization to regularly assess its competitive strength amidst its competitors in the market. This helps the organization in developing and modifying its marketing and...
- Presentations 2003-01-01
- Strategic Marketing Planning: Chapter 20
- This topic included in the presentation is strategic marketing planning. It discusses the management process in marketing, which includes planning, implementing, evaluating, and feedback. It points the planning phase and scope of planning. It illustrates the planning models, Boston Consulting Group matrix BCG matrix and four product-market growth strategies. ...
- Presentations 2003-01-01
- Accenture Helps Pfizer Italia Enhance Productivity With Leading-Edge Marketing Planning Capabilities
- Pfizer Inc. is one of the world's leading pharmaceutical companies. Its health care, animal health and consumer health care products are available in more than 150 countries. Like its parent, Pfizer Italia has clearly exhibited its tendency toward high performance. Most recently, this Pfizer business unit set out to enhance...
- Case studies 2006-12-14
- Georgia-Pacific Selects M-Factor to Optimize Marketing Planning
- SAN MATEO, Calif. -- M-Factor, Inc. (www.m-factor.com), a premier provider of marketing planning solutions that helps consumer marketing organizations maximize their return on investment, today announced that Georgia-Pacific's tissue business recently selected M-Factor's M3 to optimize their marketing planning capability. Georgia-Pacific will use the hosted planning application to answer complex...
- Research articles 2006-02-15
- Harte-Hanks Direct Marketing Forms New Business Unit; Marketing Planning & Analysis Group to Fill Gap for Direct Marketers
- RIVER EDGE, N.J.--BUSINESS WIRE--Feb. 2, 1996--Harte-Hanks Direct Marketing has created a Marketing Planning & Analysis unit to complement its professional marketing services.This new group consists of industry marketing experts from retail and financial services who will work as an extension of clients' marketing teams to provide marketing planning, tactical direction...
- Research articles 1996-02-02
- Marketing: Planning And Strategy
- Strategy refers to the definitive action-plan drawn out by an organization towards accomplishing its long-term goals. It consists of a set of objectives, decision-making patterns, and policies. Organizations need to strategize for optimal utilization of resources. Marketing strategy is the coordination and control of the four Ps of marketing towards...
- Presentations 2003-01-01
- Joseph A. Civitillo joins Saks as V-P marketing, planning.(Saks Fifth Avenue)(Brief Article)
- NEW YORK -- Joseph A. Civitillo has joined Saks Fifth Avenue as vice- president of marketing, planning and administration. This is a newly created position. Civitillo, 40, had been director of marketing for Finlay Fine Jewelry, a retailer operating leased departments in over 800...
- Research articles 1996-11-07
- MMA Adds John Nardone and Ed See, Underscoring Commitment to Real-Time Marketing Planning
- Business Editors/High-Tech Writers WILTON, Conn.--BUSINESS WIRE--April 28, 2004 Marketing Management Analytics, Inc. MMA a pioneer and leader in advanced marketing analytics, today announced the addition of John Nardone as EVP, product development and marketing and Ed See, as EVP product development and technology. Nardone and See will be...
- Research articles 2004-04-28
- Steve Webster Appointed Vice President Corporate Communications and Marketing Planning of Game Show Network
- Entertainment Editors/Television Writers NOTE TO MEDIA: Photo is available in a Smart News ReleaseTM on Business Wire's Home Page at www.businesswire.com and at www.newstream.com CULVER CITY, Calif.--ENTERTAINMENT WIRE--Oct. 31, 2001 Game Show Network: -- Former FX and Fox Sports Net Public Relations Executive...
- Research articles 2001-10-31
- Strategic Market Planning
- Marketing is the process of assessing the needs and wants of the customer and accordingly designing the product or service. Marketing planning involves planning the conception, pricing, promotion, and distribution of a product or service. It is the activity undertaken to ensure smooth implementation of the marketing process. Marketing planning...
- Presentations 2003-01-01
- Market Planning And Forecasting
- The objective of this presentation is to distinguish between strategic planning and tactical planning. It explains how marketing plans differ at various levels in the organization and identify the steps in the marketing-planning process. It describes the concept of a SWOT analysis and its major elements, the market attractiveness/business strength...
- Presentations 2003-01-01
- Financial Intelligence For Strategic Planning
- Strategic marketing planning process calls for using fundamental information, which includes customer intelligence, competitive intelligence, and market intelligence. The aforesaid factors influence marketing strategies and help in boosting sales. Experts suggest that a new form of information viz. financial intelligence can also add a disciplined approach to marketing campaign development....
- White papers 2003-12-02
- Planning the Development of a Marketing Plan
- A good marketing plan needs a great deal of information gathered from many sources. It is used to develop marketing strategy and tactics to reach a specific set of objectives and goals. The process is not necessarily difficult, but it does require organization. This is especially true if you are...
- White papers 2005-09-19
- Robert M. Abramson. (Sears, Roebuck's new senior vice-president of marketing and catalog and direct marketing planning) (Brief Article)
- ROBERT M. ABRAMSON has joined SEARS, ROEBUCK as senior vice-president of marketing and strategic planning for the catalog and direct marketing. In this newly position, Abramson will be responsible for all marketing functions and strategic planning for the Chicago-based company....
- Research articles 1991-07-02
- Ford beefs up sales, marketing input.(News)(Brief Article)
- Byline: Amy Wilson Ford Motor Co. is offering more sales and marketing input into its product development. The automaker in late December consolidated its product planning and marketing planning organizations into a new group, said Phil Martens, Ford group vice president...
- Research articles 2004-01-06
- Saretsky Elected Senior Vice President of Marketing & Planning
- Business Editors SEATTLE--BUSINESS WIRE--Aug. 25, 2000 The board of directors of Alaska Airlines has announced the election of Gregg A. Saretsky to senior vice president of marketing and planning. Since coming to Alaska Airlines in April, 1998, Saretsky has been vice president of marketing and planning. In...
- Research articles 2000-08-25
- Marketing And Public Relations
- Marketing is the process of assessing the needs and wants of the customer and accordingly designing the product or service. Marketing planning involves planning the conception, pricing, promotion, and distribution of a product or service. Public relations PR is an important marketing tool. PR involves developing and maintaining congenial relationships...
- Presentations 2003-01-01
- The Impact of Closed-Loop Marketing on Sales Outcomes to Be Discussed by Microsoft, Siebel Systems, Accenture and Proscape at The Pharmaceutical Marketing Congress
- NEW YORK -- Components of closed-loop marketing such as marketing planning, campaign & program planning, multi-channel campaign execution, efficient call handling, cross-channel communication, coordination and analysis of ROI from marketing activities are critical to further optimize marketing campaigns. At the Pharmaceutical Marketing Congress PMC, taking place September 27-29 in Philadelphia,...
- Research articles 2004-09-27
- JCP names chief marketing officer. (People Today).(Mike Boylson appointed executive vice presidnet and chief marketing officer of J.C. Penney)(Brief Article)
- PLANO, TX -- Mike Boylson, currently vp and director of marketing, planning and promotions, has been named executive vp and chief marketing officer of JCPenney, effective April 1. Reporting to Vanessa Castagna, chairman and ceo, JCPenney Store PLANO, TX...
- Research articles 2003-03-28
