BNET Business Dictionary
Business Definition for: Megatrend
- a general shift in thinking or approach affecting countries, industries, and organizations. The term was made popular by John Naisbitt in his bestseller Megatrends (1982).
Additional Resources
- Marketing Megatrend: Simple Sells
- It's a hot trend and it's here to stay. Marketers at Starbucks, Kraft, and Campbell have discovered that "simple" sells. But retail marketing aside, is "simple" a megatrend all businesses should be watching and considering in our marketing, branding, and positioning? The simple answer is yes. by Steve Tobak
- Blog posts 2009-11-02
- Future Image and Forbes Magazine to Jointly Showcase Visual Communication — The Next Megatrend in Business
- Business Editors/High-Tech Writers
- Research articles 2002-02-25
- Should You Offshore Your Services?
- Companies have been taking their manufacturing operations offshore for quite some time, but only in the past decade have companies started regularly sending their service jobs to countries like India and China. I recently spoke about the benefits and risks involved in service offshoring  with Dr. Robert Kennedy pictured, a...
- Blog posts 2009-05-19
- Pint Size Logistics Management
- Ari Smith, President, Next Generation LogisticsOutsourcing is a megatrend in business today. Companies stick to their core competencies for best results. They hire strategic partners to handle areas that require special knowledge and expertise, continual training of personnel and costly technology to do the best job. Logistics management is a...
- Research articles 1998-04-01
